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Indonesia social media trend 2016 jakpat

How are the Indonesia Social Media Trend in 2016 ?. We see there are many new apps and services on social networking. Indonesian eople are starting to consume and creating contents on different platform and share it with their peers. We capture some trends from 1033 JAKPAT Mobile Panel regarding Social Media Trend in early 2016. The survey was run for 1 day

In this report we cover in general about Social Media Usage of Indonesian respondent also more detailed behavior at each social media they use from Facebook, Instagram, Path,Twitter,Pinterest,Snapchat,Periscope,etc.

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Indonesia social media trend 2016 jakpat

  1. 1. Indonesia Social Media Trend 2016 Survey Report by JAKPAT Mobile Survey JANUARY 2016
  2. 2. Respondent Profile 1033 Respondent from JAKPAT Panel Survey Duration : 1 Day Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  3. 3. 1033 Respondent 49,37% 50,63% Male Female 10,65% 54,40% 20,04% 14,91% 16-19 20-25 26-29 30-35 18,30% 27,49% 30,11% 15,78% 7,94% 0,39% Upper 1 Upper 2 Middle 1 Middle 2 Lower 1 Lower 2 GENDER AGE RANGE SES NIELSEN BASED Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  4. 4. 1033 Respondent GEOGRAPHY DISTRIBUTION BY PROVINCE JAVA • Jawa Barat (19.88%) • DKI Jakarta (19.02%) • Jawa Timur (17.18%) • Jawa Tengah (11.58%) • Banten (7.72%) • DI Yogyakarta (6.95%) SUMATERA • Sumatera Utara (3.28%) • Sulawesi Selatan (2.32%) • Sumatera Selatan (1.54%) • Lampung (1.45%) • Riau (0.87%) • Nanggroe Aceh Darussalam (0.77%) • Jambi (0.58%) • Bengkulu (0.29%) • Sumatera Barat (0.97%) • Kepulauan Riau (0.29%) • Kepulauan Bangka Belitung (0.19%) BALI • Bali (0.97%) KALIMANTAN TIMUR • Kalimantan Timur (1.45%) • Kalimantan Selatan (1.06%) • Kalimantan Barat (0.87%) • Kalimantan Tengah (0.29%) • Kalimantan Utara (0.1%) SULAWESI • Sulawesi Tengah (0.19%) • Maluku Utara (0.1%) • Sulawesi Utara (0.1%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  5. 5. What Social Media You Use in The Last Week? FB (87.45%) Instagram (69.21%) Twitter (41.31%) Path (36.29%) Google+ (20.08%) Linkedin (7.53%) Other option (6.56%) Snapchat (5.79%) Facebook is still no 1 social media in Indonesia. Instagram overtaking Twitter and second place. Path and Google+ are racing up. Linkedin and Snapchat also catchingup. Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  6. 6. 23,64% 20,11% 17,39% 20,78% 2,73% 7,12% 9,66% 9,09% 4,55% 6,05% 4,35% 6,49% 5,45% 4,63% 1,45% 1,30%1,82% 0,71% 0,97% 0,00% 26,36% 40,75% 33,82% 30,52% 73,64% 73,84% 63,77% 55,84% 39,09% 41,46% 43,00% 39,61% 11,82% 6,58% 4,83% 5,19% 11,82% 5,87% 3,86% 3,25% 80,91% 86,12% 89,37% 94,16% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00% 16-19 20-25 26-29 30-35 WHAT SOCIAL MEDIA YOU USE IN THE PAST WEEK ( DIVIDED PER AGE RANGE) Option 9 : Google+ Option 8 : Linkedin Option 7 : Pinterest Option 6 : Tumblr Option 5 : Periscope Option 4 : Path Option 3 : Instagram Option 2 : Twitter Option 11 : Other Option 10 : Snapchat Option 1 : FB Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  7. 7. What Social Media You Use Today? FB (77.61%) Instagram (60.14%) Path (27.22%) Twitter (26.64%) Google+ (11.78%) Other option (8.3%) Snapchat (4.34%) Linkedin (2.61%) Tumblr (2.12%) Pinterest (2.03%) Periscope (0.68%) As for Daily usage, Instagram and Path overtaking twitter and Snapchat overtaking Linkedin. Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  8. 8. 74,55% 73,13% 85,02% 86,36% 7,27% 4,98% 3,38% 1,30% 12,73% 8,54% 5,31% 7,79% 26,36% 23,31% 32,85% 30,52% 58,18% 65,66% 58,45% 44,81% 11,82% 31,85% 27,54% 20,78% 0,91% 0,53% 0,97% 0,65% 2,73% 2,67% 1,45% 0,65% 1,82% 1,78% 2,42% 2,60% 0,91% 1,78% 3,86% 4,55% 14,55% 10,85% 9,66% 14,94% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00% 16-19 20-25 26-29 30-35 What Social Media You Use Today? ( Divided per Age Range) Option 1 : FB Option 10 : Snapchat Option 11 : Other Option 2 : Twitter Option 3 : Instagram Option 4 : Path Option 5 : Periscope Option 6 : Tumblr Option 7 : Pinterest Option 8 : Linkedin Option 9 : Google+ Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  9. 9. Connect with Peers on Social Media CONNECT WITH FRIENDS FROM SCHOOL • FB (86.97%) • Instagram (49.61%) • Path (32.72%) • Twitter (28.57%) CONNECT WITH FRIENDS FROM WORK • FB (73.17%) • Instagram (34.85%) • Path (22.59%) • Twitter (17.18%) CONNECT WITH FAMILY • FB (80.5%) • Instagram (30.41%) • Path (16.8%) • Other option (15.54%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  10. 10. Change Profile Picture The MostAt.. FB (58.01%) Instagram (35.81%) Path (18.34%) Update Status The Most At.. FB (59.56%) Path (22.88%) Instagram (20.56%) Twitter (16.22%) In Which Social Media? Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  11. 11. What’s on your Status? Fun Things(52.22%) Important Info (35.91%) Share interesting posts (30.79%) Share funny posts (24.03%) Feeling Blue (21.53%) Listen to a song (21.14%) Protest (18.92%) Sell Something (16.12%) Cool location / place (13.8%) Watch Movies (13.51%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  12. 12. Facebook Deeper about Facebook from Respondent that use Fb at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  13. 13. 62% Respondent Open Facebook more than 2-3x a day 4-10 x (24.06%) 2-3 x (23.07%) 1x at minimum (22.96%) Rarely (15.01%) More than 10x (14.9%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  14. 14. Do you join any Facebook group? Only 13.5% do not join any Facebook Group Community (64.02%) School/Campus (62.8%) Tips dan Tutorial ( contoh Resep) (30.46%) Game (26.05%) Office (17.55%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  15. 15. Activities Most Likely to be Done Look for info or news (53.64%) Check Timeline (52.54%) Share Interesting Content (48.34%) Like Interesting Content (45.47%) Look friends profile (41.83%) Update status (41.17%) Upload photo (38.63%) Comment at interesting content (30.79%) Shop Online19.21%) Active in FB Group (18.54%) Sell Online (16.78%) Location Check In (9.6%) Other option (1.21%) Facebook has also become content platform not only networking.. Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  16. 16. Instagram Deeper about Instagram from Respondent that use IG at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  17. 17. What Usually Done in Instagram? Explore OL Shop Account (53%) Explore funny or jokes account (51.6%) Post travelling photos (48.4%) Click search and look at new posts (47%) Stalk friends account and crush account (46.3%) Explore celeb account (39.47%) Explore culinary post or accoutn (38.35%) Expore celebgram or vidgram account (34.87%) Post food photos (33.75%) Post cool place or cafe ambience (16.6%) Posting meme (9.21%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  18. 18. 70.29% Respondent Open Instagram Everyday Everyday (70.29%) Sometimes in a week (21.9%) Once in some week (4.04%) Once a week (3.91%) Once in some months (1.12%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  19. 19. Top Keywords Searched on Instagram MEME OL SHOP FOOD CELEB QUIZ Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  20. 20. Twitter Deeper about Twitter from Respondent that use Twitter at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  21. 21. Do you still open Twitter? 39.25% Rarely open twitter in a day Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  22. 22. Path Deeper about Path from Respondent that use Path at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  23. 23. On Average Respondent has 109 Friends on Path We asked respondent to state no. of their Path friends with open text questions. Then we calculate the average no of friends they have. Though Path had open their friends limit seems like Path user still want to keep it more private Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  24. 24. 75% of Respondent Open Path at least once a day Once at minimum (28.19%) Rarely Open (25%) 2-3 x (18.88%) 4-7 x (14.1%) More than 8x (13.83%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  25. 25. Moments Shared on Path Listen to a song(55.32%) Watch movies (49.2%) Repath from friends (41.22%) Before eating (38.03%) Meme or funny pic (35.11%) Latest news(31.38%) Cute cafe or cool place ambience (25.8%) Other option (10.9%) After eating (6.12%) Music and movies are favorite thing to be shared on Path Organically now on Path , people not just sharing about their own activities but also tends to repath/share interesting contents or latest news
  26. 26. Snapchat Deeper about Snapchat from Respondent that use Snapchat at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  27. 27. When do you start? 50% Snapchat User Respondent start to use Snapchat 3-6 months ago 50% Snapchat User Respondent accessing Snapchat everyday Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  28. 28. What Activities on Snapchat? Follow friends account (71.67%) Upload my own video (51.67%) Follow popular account (41.67%) Melihat konten-konten menarik (35%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  29. 29. Pinterest Deeper about Pinterest from Respondent that use Pinterest at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  30. 30. Favorite Content at Pinterest DIY Tutorial (62.07%) Cake and Dessert Recipe (34.48%) Makeup Tutorial (34.48%) Food Recipe (34.48%) Other option (34.48%) Hairdo Tutorial (29.31%) Infographic (24.14%) Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  31. 31. Share Pinterest Content to Other Socmed? 32.7% Share Pinterest content to FB 29.31% Never Share > 15% to LINE and Twitter Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  32. 32. Periscope Deeper about Periscope from Respondent that use Periscope at the last week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  33. 33. How about Periscope Users? Over 50% Respondent start to use Periscope less within a month 62.5% Respondent using Periscope to follow live stream from celeb and friends 37.5% Respondent live stream from their account 37.5% Access it 1-2x a week Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
  34. 34. Do you wish to ask other question on Social Media Behavior to our Mobile Panel ? Email your question to partner@jajakpendapat.net We can add your question in our next report!
  35. 35. NEED SURVEY ON INDONESIAN MARKET? Contact Us! P : +62-74-292-0162 E : partner@jajakpendapat.net Or directly Sign Up at http://jakpat.net Or Filling up Sales Quote http://jakpat.net/sales-quote Dev Office Jl Gowongan Kidul 17 Yogyakarta Marketing Office Jl Otista Raya Kav 125-127 Jakarta Timur Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

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How are the Indonesia Social Media Trend in 2016 ?. We see there are many new apps and services on social networking. Indonesian eople are starting to consume and creating contents on different platform and share it with their peers. We capture some trends from 1033 JAKPAT Mobile Panel regarding Social Media Trend in early 2016. The survey was run for 1 day In this report we cover in general about Social Media Usage of Indonesian respondent also more detailed behavior at each social media they use from Facebook, Instagram, Path,Twitter,Pinterest,Snapchat,Periscope,etc.

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