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5 Ways to Recession Proof
Help Grow Your
Business
I know, bad title. Sorry.
-Jeph
1.  My superpower is __________ .
2.  I will build my tribe by__________ .
3.  I will transform my industry by ______ .
4.  I will get feedback by __________ .	
  
5.  I will change the world by _________ .
5 Ways To Recession Proof Your Business (What a pretentious title)
Why?
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.
5 Ways To Recession Proof Your Business (What a pretentious title)
Who is it?
A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
“Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”
	
  
In 2013 the the Chicago
Sun laid off all their
photographers
5 Ways To Recession Proof Your Business (What a pretentious title)
In 2016 Finland
will no longer teach
cursive handwriting
in school
5 Ways To Recession Proof Your Business (What a pretentious title)
1. What’s your
superpower?
	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
What’s your unfair advantage?
Are you faster, better, stronger, more trustworthy,
happier, bigger, easier, funnier, wider, dryer, wetter,
simpler, smellier, tastier, grumpier, brighter, open
longer, cleaner, spicier, rarer, taller, smaller, saltier,
sweeter, slimier, shinier, louder, prouder, or safer.
Just being “cheaper” isn’t a
sustainable competitive
advantage.	
  
	
  
“But Jeph I don’t don’t
have a superpower!”	
  
	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
Read more
5 Ways To Recession Proof Your Business (What a pretentious title)
Studied his
opponents more
5 Ways To Recession Proof Your Business (What a pretentious title)
Practiced
More
5 Ways To Recession Proof Your Business (What a pretentious title)
Wrote
more
The most successful people just
work harder at what they are
trying to accomplish.
How will you be different?
 	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
Who are you willing to say
noto?
5 Ways To Recession Proof Your Business (What a pretentious title)
2. Who’s in your
tribe?
	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
You never get more out of
your online presence than
you put into it.
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
3. Eat People
how are you transforming your industry?
5 Ways To Recession Proof Your Business (What a pretentious title)
Waste what’s abundant. 	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
What’s your content
strategy?	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
Figure out ways to engage
online….just don’t be mean	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
4. How are you getting
feedback?
	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
On a scale of 1 to 10, 1 being
never 10 being absolutely, how
likely would you be to
recommend us to a friend or
family member?	
  
What are you
experimenting on?	
  
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5. How are you
changing the world?	
  
3
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
What will your
legacy be?	
  
1.  My superpower is __________ .
2.  I will build my tribe by__________ .
3.  I will transform my industry by ______ .
4.  I will get feedback by __________ .	
  
5.  I will change the world by _________ .
Strategylab.ca

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