Wesley Mission is a large organization in Sydney, Australia that was originally established in 1812 to provide social services and evangelism to the poor. It has since grown significantly and now operates 235 services across multiple areas including family services, youth services, counseling, homeless services, and employment assistance. It uses technology including over 2,200 desktops and 80 software applications to help thousands of people each year. The document discusses understanding the benefits of good content on websites. It identifies benefits for both organizations and users, such as accuracy, understanding, engagement and customer satisfaction. It also discusses barriers to good content like siloed thinking and lack of writing skills. Finally, it proposes strategies for securing ongoing support, including stakeholder

1. Understanding the
Benefits of Good
Content
John Roots
IT Manager Business
Systems
Wesley Mission

2. Wesley Mission has its origins in the first
Methodist church formed in Sydney in 1812.
Originally established as the Central
Methodist Mission, the organisation focused
on social justice and evangelism for the poor
and needy of Sydney.
Wesley Mission has grown to be a strategic
City church with the widest ministry anywhere
in the world.
Over 2,000 people attending weekly worship
services, 3,000 staff and another 3,000
volunteers.
About Wesley
Mission

3. Wesley Mission Operations
Wesley Mission operate 235 services.
• Family Services are diverse and include foster care and
accommodation. Number of families helped in last year 3320.
• Youth services including counselling, accommodation and camps,
helped 2229.
• Counselling services last year assisted 5,470 clients.
• 1524 homeless people were given accommodation.
• Wesley employment services placed 14.543 people in jobs and helped
a further 34,157 people prepare for the workforce.

4. • 2,200+ desktops
• 150+ centre locations across NSW
• 80+ software applications, excluding
standard desktop applications
• Core platform – Microsoft
• Website CMS: Collage
Wesley Mission IS

5. Understanding the Benefits of Good
Content
• Identifying the benefits to the organisation and
user
• Selling the benefits of improved web content to
senior managers and decision makers
• Devising strategies and approaches to secure
sustained support
• Involving key stakeholders in the process to
encourage ownership

6. Who is responsible for what
What are we trying to achieve
Where is action required
When do we have to do
something
Why are we trying to manage it
How are we going to do it
The Challenge

7. Benefits
What does the visitor (customer –
client) expect?
• Accuracy
• Understanding
• Speed
• Engagement
What does the organisation expect
• A satisfied customer
• Return on Investment
• Repeat business

8. • Brand reputation
• Silo thinking
• Ownership
• Writing skills
• Technology
• Generations
Barriers

9. Web 1.0
• Characteristics
• Static
Information
• Forms
• Brochure-ware
• Challenges
• Out-of-date
• Refreshing
• Maintaining
Interest

10. Web 2.0
• Characteristics
• Blogs
• WIKI
• Social
Networking
• Challenges
• RISK
• RISK
• RISK

11. The SELL
• Return on Investment - Tangible
• Revenue
• Expense
• Intangible
• Customer Satisfaction
• Return to the site

12. Strategies for On-going Support
• Stakeholder Engagement
• Communication
• Business Benefits
• SUCCESS!!

13. Authors
Owners
Information Technology
Group Management
Executive Management
Who

14. Stakeholder Involvement
• Ownership
• Accountability
• Governance

15. Thank
You