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1. Social Media Trends
2020

2. Social Media has become a daily affair in each
one of our lives and social media strategists are
experimenting on how to make the interactions
unique and gripping. Each year, experts come up
with new strategies; then, businesses and brands
implement them to get more conversions and
profit. These widely used approaches become top
trends of the year. Some of the key trendsetters
are those who build innovative solutions for
brands with huge social media followers and are
visionaries who study the subject in depth. In this
blog learn about the best social media strategies
that one can look forward in the year 2020.

3. #1 STORIES CONTINUE
#2 ERA OF AI
#3 DIGITAL DETOX

4. 1. STORIES CONTINUE
Story format would continue to be the darling of brands.
More small businesses and startups will exploit story
publishing platforms. Marketers have come up with a new
term for this kind of publishing videos and stories that
would disappear within a short period. It is called
Ephemeral content. Ephemeral content would be available
only for a certain time and marketers are utilizing the
advantage of a psychological factor here, i.e., FOMO. Fear
of Missing Out.
Ephemeral content is created to get 2 kinds of responses.
One is to elicit an immediate response and the other is to
increase user engagement. Also, tools that help in creating
social media stories are getting more popularized.

5. 2. ERA OF AI
AI is an integral part of most social media
platforms that one uses today. It holds the
greater power to transform how brands
create and manage marketing on social
media platforms. According to markets and
markets, a social media research company;
AI for the social media market would grow
from $633 million in 2018 to more than $2.1
billion by 2023. AI is already in use, but it will
now be widely used by social media
platforms for various purposes.

6. 3. DIGITAL DETOX
While talking about the future of social media, it is important to discuss on people
opting for a digital detox. The number of people leaving social media platforms has
increased drastically. It is not a lone incident, there are many among us deleting their
profiles and deleting apps.
Social media trends help marketers set innovative ways to reach their prospective. In
2020, if you are looking forward to connecting with the people in a better way or if you
want to stay relevant in social media; learn, adapt, change and never stop
experimenting.
Social media is a dynamic and competitive space and these trends can help you ace
your social media game. So, keep abreast of the latest developments around these
themes and use these for your social media initiatives.

7. Thank You...