Digital Campaign designed to drive user traffic to Old Spice's Website as well as make it the most well-known brand.

1. BY: JACOB BENNETT
SENIOR, Advertising Management, MSU

3. SOCIALMEDIA
The “Why”
-Using all the social
media platforms we
can easily reach our
target demographic of
18-34 Year old men
-Social Media makes
it easy to track
engagement
-Likelihood of going
viral.
3
This Photo by Unknown
Author is licensed under CC
BY-NC

4. 4
-Maintain previous functionality
-Reconstructed to focus on the contest
-Submission box on the home page

5. ONLINE
ADVERTISIN
G
• Aggressive online
advertising to direct
consumers to participate
• Use pop ups and banner
ads to spread the word of
the contest
• Use pay per click to get a
good judgement of user
engagement
5

6. INBOUND
MARKETING
• Emails will be sent directing
consumers to the new website that
details the contest
• Mail in coupons will be sent to
subscribers of Old Spice with a brief
description of the contest on the back
6

7. • Similar to the online advertising
scheme
• Use pop ups and banners to drive
traffic to participate in the contest
• Use apps with similar demographics
(Clash of Clans, PUBG)
7
MOBILEADVERTISING
This Photo by Unknown Author is licensed under CC BY-NC

8. HOWITWORKS
8
Find out about the
contest and read
into it
See the Ad Film It
Take your idea and
record a funny but
safe video of it
Submit
Submit it on the
homepage of the
Old Spice brand
This Photo by
Unknown
Author is
licensed under
CC BY
This Photo by
Unknown
Author is
licensed under
CC BY-NC-SA
This Photo by Unknown Author is licensed under
CC BY-SA
This Photo by Unknown
Author is licensed under
CC BY-SA
Winner decided by most favorites, retweets,
likes, and other forms of user engagement and
receives a lifetime supply of Old Spice
products and their video is used in our next
commercial

9. • Picture it a total digital blackout of funny videos
of Old Spice products spammed all over your
timeline and newsfeed. The hashtag
#OldSpiceFunny is top trending on Twitter.
Moreover, if you don’t see a funny video of the
contest, then you see a well-placed ad trying
to convince you to post a video and
participate. You watch countless videos of
ridiculous things happening with Old Spice
products; you share it with your friends and
you all laugh. Suddenly, the only thing anybody
cares about is “Did you see that hilarious Old
Spice video?” and you finally crack down and
decide to make your own. The whole time
being completely immersed is positive and
light feelings toward the Old Spice brand.
Congratulations my friend… you just became
part of the movement #OldSpiceFunny.
#OldSpiceFunny

10. Jacob Bennett
Twitter: Jakefingas5
Snapchat:Fingers22
Email: Benne563@msu.edu