9. Why care about data visualization?
- Believe it or not, creating efficient graphs is not
easy, even with Excel!
- Confusion is the main problem.
- So, clarity then becomes the number one
goal!
- Graphs are used to communicate a maximum of relevent
information as immediately as possible.
10. Why care about data visualization?
- One major problem with analytics is adoption of its
results and recommendations.
- Communicating clearly definitely increase analytics
chances of success.
12. Fundamental Visualization Principles
The Power of the Human
In Information Visualization : Perception for Design, Colin Ware identifies
Eye
several pre-cognitives attributes:
Color – Difference
Form - Orientation
Form - Size
Form - Length
Coulor – Contextual Perception
Form - Form
Form - Enclosure
Couleur - Intensity
Movement - Blinking
Position – 2D
Form - Thickness
Form - Mark
text
text
19. Fundamental Visualization Principles
TITLE
Should be selfsufficient
REFERENCE
PERIOD
LEGEND
UNITS
Alternative Title
“The Central region had the
best sales, while the East
region had losses.”
SOURCE
Source : Our CRM
CATEGORY
20. Fundamental Visualization Principles
Optimize attention time
Visualization allows for
immediate comparison
(length), while color
can be used to quickly
bring attention.
Source : Système CRM
28. Fundamental Visualization Principles
What is Graphical Excellence?
Graphical excellence is that which gives to the viewer the
greatest number of ideas in the shortest time with the
least ink in the smallest space.
Graphical excellence is the well-designed presentation of
interesting data”
Edward Tufte, The Visual Display of Quantitative Information, 1983
29. Fundamental Visualization Principles
The famous Data-Ink Ratio
“Above all, show the data” Edward Tufte
Décembre
Novembre
Octobre
Septembre
Août
Juillet
Juin
Mai
Avril
Mars
Février
Janvier
Décembre
Novembre
Octobre
Septembre
Août
42.0%
41.0%
40.0%
39.0%
38.0%
37.0%
36.0%
35.0%
34.0%
33.0%
32.0%
57. What is a dashboard?
“A visual display of the most important information needed to
achieve one or more objectives which fits entirely on a single
computer screen so it can be monitored at a glance”
Stephen Few
So, a dashboard is a communication
tool!
58. What is a dashboard?
It is NOT an analytical tool
Strategic View
Operational View
60. Dashboard Design & Production Steps
Preliminary Decisions
- Who is the audience?
- Which metrics should be
exposed?
- What is the dashboard refresh frequency?
- What platform to use (HighTech, Low Tech) ?
61. Dashboard Design & Production Steps
Project Stages
- Writing functional
specifications
- Writing technical specifications
- Making the wireframe
- Making the design
- Making the prototype
- Making the dashboard with real data
62. Dashboard Design & Production Steps
Writing specifications
- Never a very “sexy” stage
- Essential because of complexity of
projects
- Making modifications later than sooner
always costs more money!
64. Dashboard Design & Production Steps
Writing the specifications
High Tech or Low
Tech ?
Important factors to consider:
- Time
- Technical complexity
- Budget
65. Dashboard Design & Production Steps
Making the wireframe
Putting the pieces together
66. Dashboard Design & Production Steps
Making the design
Get as close as
possible to the final
look & feel
67. Dashboard Design & Production Steps
Making the prototype
Excel is very good
for prototyping
CAVEAT:
The chosen platform may have
its own design limitations.
69. Dashboard Design & Production Steps
Go through the approval cycle
You have to “sell” your
project, and also insist on how
important decisions are at each
stage.
71. Elementary Principles of Dashboard Design
First, some clarification
- You are limited by the platform you chose
- Distribution has a strong impact on
design
72. Elementary Principles of Dashboard Design
Fits entirely on a single
screen/view
- We must see
everything within the
same screen
- Avoid creating
dashboards that
require scrolling
91. Since I must conclude…
- Communicating efficiently is very hard
- Design must not take the place of
information.
- There can be 10 solutions to the same
design problem; always choose data first.
92. Visualization is not about putting lipstick on a
pig
If the statistics are boring, then you’ve
got the wrong numbers.
E. Tufte
93. Thank you!
Online Intelligence Solutions
contact@atinternet.com
www.atinternet.co
m
jw@waomarketing.com
www.waomarketing.co
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