3. ABOUT FIFA WORLD CUP
Television World
3.572 BILLION
people globally
211 countries are
FIFA members
4. FIFA HAS LOST CREDIBILITY
92 criminal lawsuits and 16 arrests of senior
officials.
Non-profit organization with over
1 Billion dollars in reserves
$880 Million bribed by Qatar to win bid
9. 110° F
Average housing
cost in Qatar is 23.56%
higher than in US
1USD = 3.6 QAR
SIGHT-SEEING ✓
Migrant labor laws-
4000 laborers expected
to die by 2022
Arabic
English
DOH has a capacity of 3
million passengers
Tourist scams
Women rights
QATAR
11. GLOBAL RESPONSIBILITY
ON AVERAGE,A STADIUM BUILT FOR
THE WORLD CUP IS ONLY USED FOR
6 EVENTS IN ITS LIFETIME.
DUE TO WORKER CONDITIONS IN
QATAR, 4000 WORKERS WILL DIE
GIVEN CURRENT FIGURES BY 2022
THE TOTAL COST OF THE GAMES
WAS $12 BILLION, REVENUE FROM
TOURISM DOESN’T EARN AS MUCH
Fan experience over sustainability
13. Driver
Sustainability
Fan experience
Facilitating soccer for all
Mainstay
Stakeholders
Clear, open bidding and election
process
Funding grassroots programs with
financial disclosure
Enablers
Congress, council, committees
Multifunctional stadiums(life of
stadium increases average of
90%)
Binary bidding codification
International Financial Reporting
Standards
39. Main Problem Pain point Capability Category
Bribery Follow the money Ability to change the term limit from 12 years to 4 years. Culture, policy, process
Central power Secretary General (Head of Fifia council- counter check to congress) is
appraised by the President
Ability to impose separation of power. Isolate Congress, Council and external
agencies.
Culture, process
No transparency about bidding criteria No harsh consequences Zero tolerance policy. Policy, process
Fan experience over sustainability No monetary transparency Ability to use 30% of sponsorship to help fund host
stadium infrastructure
People,Tech
No disclosure reports about bidding criteria Ability to make full disclosure about how each country scored against the codified
bidding criteria in a % or quantitative format
Policy
No set / codifies criteria (rubric) Ability to codify bidding criteria as a 0-1 binary. Process
Undermining fan experience (Qatar) Ability to obtain feedback from attendees of the world cup in order to measure
approval rating. By adding members (fans as stakeholders ) to represent
sustainability.
Tech, process
Stadiums are left barren after one use
Ability to reuse stadiums by hosting 30 -50 major events a year Process, Tech
the ability to shortlist stadiums that are accessible by
at least 3 transportation methods (Bus, local train,
car)
