SalesSchool - designing sales presentations that sell
•
38 j'aime•4,055 vues
The slides I used in my talk at NYU for SalesSchool on 6 April 2011. Some of the charts do not stand very well on their own, SalesCrunch will post audio and video fragments on their web site soon.
Recommandé
Contenu connexe
En vedette
En vedette (20)
Similaire à SalesSchool - designing sales presentations that sell
Similaire à SalesSchool - designing sales presentations that sell (20)
Plus de Idea Transplant
Plus de Idea Transplant (10)
Dernier
Dernier (20)
SalesSchool - designing sales presentations that sell
- 1. SALES PRESENTATIONS THAT SELL Presentation designer Jan Schultink CEO of Idea Transplant New York, 6 April 2011 IDEATRANSPLANT
- 2. 2 Salesmen are story tellers, but…
- 3. 3 Startup nation My office Tel Aviv Egypt Gaza Google Pitch Pitch PitchPitch Pitch Pitch
- 5. 5 Big company strategy at McKinsey Startup sales target
- 6. 6 You can do it!
- 7. 7 Make sure your PowerPoint does not look like PowerPoint
- 8. IMAGES
- 9. BULLETPOINTS
- 10. •! By the time I have finished •! Reading out these bullets to you •! You read them already plus •! Managed to check all your •! Emails on your blackberry and •! Even sent a few responses
- 11. Read letters Construct words Construct sentences Deduct meaning Store impression Short cut?
- 13. 13
- 14. 14 iStockPhoto
- 15. 15 iStockPhoto
- 16. 16 iStockPhoto
- 19. Proportions
- 21. White space
- 29. 30 $1,352,455.62
- 30. 31 ~$1.3m
- 31. 32 A poor data chart
- 32. 33 A good data chart
- 33. 34 Left blank on purpose
- 34. HYGIENE
- 35. 36
- 36. 37 Which company looks better? Which company looks better?
- 37. 38 Global ban comic sans movement
- 38. 39 Professional colors: Adobe Kuler
- 39. 40 SSlliicckk does not always equal ggoooodd Flickr/airgap
- 41. 42 Slide objects make the look and feel
- 43. 44 CCoommppeettiittoorr 11 CCoommppeettiittoorr 22 UUss!! Criterion Criterion Criterion Criterion Criterion Criterion
- 45. STORIES
- 46. 47 We will summarize item 1 to 4 We will present item 1 We will present item 2 We will present item 3 We will present item 4 We will summarize item 1 to 4
- 47. 48 “For sale: baby shoes, never worn.”
- 48. 49 Remembering an apple tree Remembering the way home
- 49. 50
- 50. !"#$
- 51. 52 Think product placement inside a story
- 55. 57 “If you ccaann''tt eexxppllaaiinn it to a 6 year old, you ddoonn''tt uunnddeerrssttaanndd it yourself.”
- 56. CONTENT
- 59. You(& the slide deck)
- 61. 63 hand shake conference call sales presentation 10 second 15 minute 1.5 hour
- 62. 64 The 10 second version
- 63. 65
- 64. 66 “We help you cut cost, get customers, and reduce churn.”
- 65. The curse of knowledge
- 66. tap tap tapper de tap tap tap tap tapper de tap tap tap Think of a symphony
- 67. tap tap tapper de tap tap tap tap tapper de tap tap tap
- 68. 70 “We help you cut cost, get customers, and reduce churn.” tap tap tapper de tap tap tap tap tapper de tap tap tap
- 69. 71 A revolutionary device that will disrupt the media value chain while delivering a great and seamless customer experience “10,000 songs in your pocket”
- 70. 72 The 1.5 hour version
- 71. 73 TED20 minutes is enough
- 73. 75 Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
- 74. 76 “Let’s start with a bit about us”
- 75. 77 Don’t preach to the converted
- 80. 82 Take the story to a higher level Features! Value!
- 81. 83 Pitch the problem, not the solution
- 82. 84 Visualize the problem Flickr/Paul & Jill Lottery tickets will go mobile
- 83. 85 People love to follow the crowd
- 86. 88 Why $1.3m?
- 88. 90 What would you have to believe?
- 89. 91 Easy to get A bit harder to get Future upside
- 90. 92 “Thank you, we will just ask questions”
- 91. WEBINARS
- 92. 1 94 Get the technology set up right
- 93. 1 95 Page reference for fast switching
- 94. 1 96 Avoid 5 second charts
- 95. 1 98 Explain why you are silent
- 96. LEARN
- 100. ONE MORE THING
- 103. !"#$
- 104. 10 7 What slide stays on the longest?
- 105. 10 8