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The Intersection of Art & User Experience
The Cleveland Museum of Art:
Gallery One and ArtLens
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
I hear and I forget.
I hear and I forget.
I see and I remember.
I hear and I forget.
I see and I remember.
I do and I understand.
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
Gallery One Overview
Use technology to help visitors see and
understand art in new ways
Technology is not the art – technology
showcases the art
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
4x3 MicroTile Wall with Interactivity Kit that
connects shapes with real art
Line and Shape
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
18
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
SLIDE TITLE
Slide Subtitle
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22
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
What do visitors think about Gallery
One and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?
What do visitors think about Gallery
One and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?
40’x5’ interactive video wall making it possible
to explore the art in the museum
Collections Wall
Design Rules and Process
Sustainable :
easily maintained parts on site 45 minute repair window
Established Technologies
Alternate content during software failure condition
Design Rules and Process
Started concept meetings in Fall of 2010
Multiple iterations of technologies
Issue RFP and hired Media Developer December 2010
Art Video Test
Design Coordination
Interactivity Kit Integration
Collections Wall required custom middleware to create
dead zone to prevent false touches over driving the bus
Line and Shape required middleware to translate multi-
touch data to OSX
Interactivity Kit broke a Design Rule but we thought the
upside was worth the risk
Development and Testing
Development Testing
Field Installation
Field Installation
Field Installation
Final Product
45
46
47
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
Evaluating Digital Technologies
Research Questions
• What do visitors think about Gallery One and
ArtLens?
• How does Gallery One and ArtLens affect the
museum visit experience?
Process
Literature review conducted
Iterative process throughout the planning and development
User testing (usability, content, tone)
Audience panels
Ultimately realized we had many different needs that
required different approaches
Mixed Methods Approach
Usability tests of all interactives
30 tests per lens, Collection Wall, and ArtLens
Observations
Timing and tracking maps recorded for 200 visitors
Skype conversations with off-site users of ArtLens
Mixed Methods Approach
Comprehensive in-depth analysis/Pre- and post-visit interviews
Range of topics explored/Visit videotaped with flip cameras
Usually about 2 hours of video was recorded per visit
Phone interviews completed 2-3 months later
Testing re-use, memory, perception changes, etc.
Mixed Methods Approach
User data from Lens stations/ArtLens tracked via Google Analytics
More difficult to track the Lenses than ArtLens
Very valuable counterpoint to qualitative data
Research in Action
• Visitor wayfinding concerns
Research in Action
• App labels on walls
Research in Action
Off-site versus on-site needs
On-site has the benefit of the actual space
Off-site users looking for additional contextual information
Strengths and Challenges
Significant amount of deep, nuanced data
Learning more than just the impact of technologies, but a
comprehensive look at the entire experience
Data tracking and management can be difficult
Analysis of overall project and preparing reports for a diverse
array of internal teams with different priorities
How did the
Cleveland Museum of Art
pull this off?
Convergence
Technology Art
8
7
RESTRUCTURE
Collaborative & Unified
We share a common goal:
Attract, entertain, educate and engage
more visitors.
Essentials for Success
Concept Design Technology
AV integrator goes here
Open Architecture
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
The Wall
ArtLens
Lenses
Wayfinding
iPad
TIMELINE
Adaptable and Responsive
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
Committed and Passionate
THE PEOPLE
Design through Collaboration
CMA’s Technology, Education and Design Departments
+
Local Projects - media design
Gallagher and Associates (exhibit design)
Zenith Systems (AV Integration)
Piction (CMS/DAM development)
Earprint Productions (app content development)
Navizon (way-finding).
Through this new collaborative development
methodology, the Cleveland Museum of Art is leading the
way not only in the robust blend of art and technology
thoughout the gallery experience but in museum practice
itself.
When everyone can create the museum
they want,
it becomes the museum for everyone.
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
THANK YOU
Jane Alexander
jalexander@clevelandart.org
#janecalexander

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American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks