So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.

1. Janne Bjørsted Lead UX Designer
How UX survives
in Agile Development

2. Lead UX Designer

5. Established 1998
2000+ digital turn key solutions
E-commerce, Member
solutions, Apps, In-store
concepts, Chat bots and more
Strategy, Concept, Design,
UX, Integration, Usability lab,
Testing and Conversion
Barcelona, Berlin,
Boston, Copenhagen,
Kaunas, Vilnius

6. Agile

7. We value responding to change
over following a plan.
Jeff Gothelf
Superheroes & Villains in Design - https://vimeo.com/70030549

8. Build
Measure
Learn

9. Users
Relations
Design

10. Users
Have you ever been part of a project where you lost track of the users
(experiences and needs) when you dived into implementation?

11. Project A

12. Project A
UX designer
Product

13. Project A
UX designer
Product
Users

14. Project A
UX designer
Client
Product
Users

15. Project A
UX designer
Client Client’s client
Product
Users

16. Project A
UX designer
Client Client’s client
Product
Users

17. User experience is your business plan.
Aral Balkan
Superheroes & Villains in Design - https://vimeo.com/70030549

18. Project A
UX designer
Client Client’s client
Product
Users

19. Prototype
Structure Full experience / HTMLSketch

20. User test prototype

21. User test prototype
– observation with client and team

22. Project A
UX designer
Client
Product
Users
Team

23. Pitfalls
Many stakeholders
Only sharing WHAT not WHY with team
Letting framework determine UX
Being a UX ‘know it all’

24. Share your work in early stages
Involve your team in UX analysis
Say your opinion … again
See user test … together
Pitfalls TO DO’s
Many stakeholders
Only sharing WHAT not WHY with team
Letting framework determine UX
Being a UX ‘know it all’

25. Relations
Have you ever thought that your client (or your team) was building the
wrong experience, but you didn’t speak up or know how to convince them
otherwise?

26. UX Designer
– role in scrum ?

27. Agile process and scrum method
Scrum team
Product owner Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>,
I want <some goal>
so that <reason>.
Implementing
IntegrationTest
Installation

28. Agile process and scrum method
Scrum team
UX Designer Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>,
I want <some goal>
so that <reason>.
Implementing
IntegrationTest
Installation

29. Project B

30. Scrum
Master
Stakeholder
UX Designer
/ Product Owner
Team
Stakeholder
Stakeholder
Project B
Client

31. Human
Project B
HumanHuman

32. Structure for input

33. Client input

35. Accept chaos
a bit of

36. … for a little while

37. Product
Owner
Project B
Scrum
Master
Client
Product Owner

38. Team input

40. Backlog – prioritize

41. Backlog – prioritize with your client and team
Product
Owner
Scrum
Master
Client
Product
Owner

42. Accept chaos
a bit of

43. … for a little while

44. Client and team input

45. Formal + Informal
meetings

46. Marcin Treder
The ultimate goal of Agile UX is to
unify developers and designers in the Agile
process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/

47. Marcin Treder
The ultimate goal of Agile UX is to
unify developers and designers [and clients] in
the Agile process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/

48. Pitfalls
A lot of individual stakeholders
TOO many detail specifications
TOO structured
Being a UX ‘know it all’

49. One touch point with client
Keep updating team of client needs
Storytime and workshops
Ask the team to find best UX
Pitfalls TO DO’s
A lot of individual stakeholders
TOO many detail specifications
TOO structured
Being a UX ‘know it all’

50. Design
Have you ever been blindsided of either “new” design gimmicks or your
developer simply saying ‘No, can’t do’?

51. Project C

52. Frontend
Project C
Team
Product
Owner
Client
Stakeholder
Stakeholder
Design
Scrum
Master

53. We forgot that ...

54. Design
Development
LeadsInforms

55. UX … in sprints

56. UX … in progress

57. UX
Design
FramesRealize

58. Guide the client

59. Guide the client
as a team

60. Guide the client
as a team
in a human way

61. Design in sprints

62. Change your mind

63. Design
Measure
Learn

64. Full design upfront
Saying yes without a why
Not framing your project
Forgetting you are an UX expert
Being an UX ‘know it all’
Pitfalls

65. Full design upfront
Saying yes without a why
Not framing your project
Forgetting you are an expert
Being an UX ‘know it all’
Only design enough to start dev
Say no to client and team
Share all your (mis)steps
Guide in a human way
Patiently share why UX matter
Pitfalls TO DO’s

66. Being an agile
UX designer

67. Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Pitfalls

68. Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Explain your analysis
Accept chaos – and structure for input
Guide in a human way
Be an UX ambassador
Pitfalls TO DO’s

69. Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Explain your analysis
Accept chaos – and structure for input
Guide in a human way
Be an UX ambassador
Test – a lot
Ask WHY – a lot
Change your mind – a lot
Pitfalls TO DO’s

70. Thanks.

71. ?