A look at five killer examples of content marketing from The Daily Content newsletter (bit.ly/dailycontentss). Brands include Google, Red Bull, The New York Times, Contently, and GoPro. We highlight a few of the hidden elements that make each piece work creatively.
9. • The Audience
• The Experience
• The Quality
• The Creativity
• The Piece Itself
So we always start
with this stuff:
10. • The Audience
• The Experience
• The Quality
• The Creativity
• The Piece Itself
So we always start
with this stuff:
Which makes us better
at this stuff:
11. • The Audience
• The Experience
• The Quality
• The Creativity
• The Piece Itself
So we always start
with this stuff:
Which makes us better
at this stuff:
• The Subscribers
• The Leads
• The Process
• The Marketing
• The Practice Itself
12. We believe in the
power of quality,
craft-driven work.
13. We believe in the
power of quality,
craft-driven work.
Unfortunately, many marketers
obsess over, well … not that.
14. Content Farm
We believe in the
power of quality,
craft-driven work.
Unfortunately, many marketers
obsess over, well … not that.
19. Content marketing is
m a t u r i n g
Marketers can’t rely on being first.
(someone else already was)
20. Content marketing is
m a t u r i n g
Marketers can’t rely on being first.
Nor can we rely on being loudest.
(someone else already was)
(readers are already overwhelmed)
21. We have to be genuinely good at this.
Content marketing is
m a t u r i n g
Marketers can’t rely on being first.
Nor can we rely on being loudest.
(someone else already was)
(readers are already overwhelmed)
22. Content marketing is
m a t u r i n g
We have to be genuinely good at this.
Marketers can’t rely on being first.
Nor can we rely on being loudest.
(someone else already was)
(readers are already overwhelmed)
Must know how to create well, not just market well.
24. We’ve got tons of
support here…
Planning
Production
Distribution
Analysis
25. But not so much here…
Planning
Production
Distribution
Analysis
26. To help, I created this:
A bite-sized newsletter to help marketers master the craft of
content creation – 1 example of awesome content sent daily.
27. To help, I created this:
A bite-sized newsletter to help marketers master the craft of
content creation – 1 example of awesome content sent daily.
I’m Jay Acunzo (Google, HubSpot, NextView Ventures)
*
*
28. To help, I created this:
A bite-sized newsletter to help marketers master the craft of
content creation – 1 example of awesome content sent daily.
You can join the newsletter here.
29. To help, I created this:
A bite-sized newsletter to help marketers master the craft of
content creation – 1 example of awesome content sent daily.
You can join the newsletter here.
The following examples are from The Daily Content.
30. A better way to do link roundups
“Easy to create” shouldn’t mean “poorly done”
31. A better way to do link roundups
Recurring info for each link like “In a
Sentence” improves the experience.
“Easy to create” shouldn’t mean “poorly done”
32. A better way to do link roundups
Recurring info for each link like “In a
Sentence” improves the experience.
The Adventure Ratings prompt
readers to eagerly scan the post.
“Easy to create” shouldn’t mean “poorly done”
33. A better way to do link roundups
Recurring info for each link like “In a
Sentence” improves the experience.
The Adventure Ratings prompt
readers to eagerly scan the post.
Gorgeous, full-bleed imagery
immediately tells readers: This is a
high-quality, premium article – not
an afterthought like many roundups.
“Easy to create” shouldn’t mean “poorly done”
34. A better way to do link roundups
Recurring info for each link like “In a
Sentence” improves the experience.
The Adventure Ratings prompt
readers to eagerly scan the post.
Gorgeous, full-bleed imagery
immediately tells readers: This is a
high-quality, premium article – not
an afterthought like many roundups.
View It
“Easy to create” shouldn’t mean “poorly done”
36. A stress-free, beautiful SlideShare
In a noisy content ecosystem, being quiet stands out.
Minimal design is popular, but it can
also help content stand out. The
“native” experience on SlideShare is
cluttered. The whitespace attracts
readers better than louder covers.
37. A stress-free, beautiful SlideShare
In a noisy content ecosystem, being quiet stands out.
Minimal design is popular, but it can
also help content stand out. The
“native” experience on SlideShare is
cluttered. The whitespace attracts
readers better than louder covers.
The hand-drawn cartoons support
the narrative but do so without the
aforementioned clutter, which would
have been an easy trap.
38. A stress-free, beautiful SlideShare
In a noisy content ecosystem, being quiet stands out.
Minimal design is popular, but it can
also help content stand out. The
“native” experience on SlideShare is
cluttered. The whitespace attracts
readers better than louder covers.
View It
The hand-drawn cartoons support
the narrative but do so without the
aforementioned clutter, which would
have been an easy trap.
39. A story you experience
Now among the all-time classics, Snow Fall remains awesome.
40. A story you experience
Now among the all-time classics, Snow Fall remains awesome.
Tough to do it justice here. It’s just
one of those pieces you have to see
(or see again). Truly amazing stuff.
41. A story you experience
Now among the all-time classics, Snow Fall remains awesome.
Tough to do it justice here. It’s just
one of those pieces you have to see
(or see again). Truly amazing stuff.
View It
42. Inside jokes for loyal readers.
Something extra for your favorites.
43. Inside jokes for loyal readers.
Something extra for your favorites.
The Game of Thrones
theme “newsjacks” the
topic, appealing to a
broad audience.
44. Inside jokes for loyal readers.
Something extra for your favorites.
The Game of Thrones
theme “newsjacks” the
topic, appealing to a
broad audience.
But hidden away for
those who spend more
time and dive deeper
are some jokes for
industry insiders.
45. Inside jokes for loyal readers.
Something extra for your favorites.
View It
The Game of Thrones
theme “newsjacks” the
topic, appealing to a
broad audience.
But hidden away for
those who spend more
time and dive deeper
are some jokes for
industry insiders.
49. A motherfreakin’ pig.
On a motherfreakin’ surfboard.
Remove a brand from a piece. Does it still hold
up? That’s content. If not, it’s a commercial.
GoPro’s video is pure, unadulterated story.
50. A motherfreakin’ pig.
On a motherfreakin’ surfboard.
View It
Remove a brand from a piece. Does it still hold
up? That’s content. If not, it’s a commercial.
GoPro’s video is pure, unadulterated story.
51. Happy Creating!
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