Social Media Preparation and Which Tools to Use

1. 1
Part 2
Social Media Preparation
& Which Tools to Use

2. 2
PLANNING AND PREPARATION
In topic 4, we discussed the
various marketing plans that
can be put in place and the
measures you need to take.
Here are some useful tips to
keep in mind, and over the next
few slides we will look at the
various tools to assist you with
the preparation.
Voice & Tone
Define the sound and text
tone of your brand. Have
consistency and use the
same tone in all
communication.
Multimedia
Consider the multimedia
usage types you will be
using. Are you just going to
use pictures? Will you be
consoidering video, GIFs,
Meme’s, Infographics etc?
Formating
Will all your posts follow the same
consistent formatting? Or will your
posts be formatted differently
across each social media
platform?
Ways to Reach
Are you just using
standard posts to reach
out, or will you be using
“stories” to also
showcase.
Visual
Assets
Consider what font style,
colour types and templates
you will be using. What
does your brand represent?
Grammar
It’s obviously important getting the
basics right. However, consider
the grammatical style you are
setting; is it for business end
people?

3. 3
PLANNING AND PREPARATION
Prepare Posts
You may want to consider
using a platform such as
PostPlanner to schedule out
your posts well in dvance.
A social media scheduling
spreadsheet is also useful to
plan and track of progress.
Prep Pictures
It’s a good idea to have a
collection of relevant pictures
ready to use for your content.
Using sites, such as Pablo,
will make the process much
faster. Don’t’f forget to put a
link to your site on the
picture.
Prep Hashtags
Invent hashtags relevant to
the nature of your business.
It’s worth using sites such as
Tweekdeck, Tweetreach,
TomWalker’s Analytics
Search and Warble to find
relevant hashtags to use.
Prep Infographic
Infographics can go viral if the
content is useful. Using sites such
as infograms and slidegreeks
presentationgo will make the
process much quicker and easier
for you. Make it relevant to your
content in you posts.
Having a social media plan and preparing for everything is important. It
clarifies objectives and keeps you on track. It also gives you time to
concentrate on other aspects of the business
If you are not using
a bot to autoreply,
consider drawing up
a list of common
replies to save you
time.
01 02 04
03 05
Replies

4. 4
FACEBOOK
POST SCHEDULING
04
03
02
01
Create Post
Start creating your post at
the top of your page's
timeline.
Schedule
Click next to Publish and
select Schedule.
Date & Time
Below Publication, select
the date and time for post
to go live.
Schedule
Click Schedule.

5. 5
TWITTER POST SCHEDULING
Twitter Scheduling
Twitter lets you schedule tweets right from the
main web app, not the mobile app.
When composing a tweet, click on the little
calendar icon on the bottom row of icons at
the bottom of the compose window. Specify
when you want your tweet to be sent.

6. 6
TWITTER POST SCHEDULING
Twitter Business
You can schedule posts up to a year in
advance with Twitter business.
Twitter Ads allow you to schedule both
organic and Promoted-only Tweets to go live
at a specific date and time.
You can schedule Tweets within your ads
account, up to a year in advance, and add
them to new and existing campaigns.

7. 7
YOUTUBE
POST SCHEDULING
Get Your Settings
Right
When you upload your video,
choose ”Scheduled” for your video status.
You'll have to make sure your upload default
settings are not on Public, Unlisted or Private
at:
Creator Studio> Channel> Upload Defaults.
Then go ahead and choose your date and
time.

8. 8
Secret Boards
Pinterest’s “Secret Boards’ feature allows
you to create unlimited hidden boards that
can be made public any time. Therefore,
you can create seasonal campaigns, for
example Christmas, Halloween etc.
PINTEREST
POST SCHEDULING
Scheduling Pins
You can only schedule up to 30 pins. Click
on the little pencil icon
next to “Schedule date Immediately.”
Choose and schedule a date and time
up to two weeks away.

9. 9
CREATE YOUR MEDIA IN ADVANCE
A lot of tools that are free may watermark pictures and videos you create. With this in mind, consider taking
advantage of free trials.
Prepare
Create all your pictures, videos etc
in advance. Do as many as you
can using free tools, and try to
think about future posts.
Sign Up
Sign up for the free trial, then
download what you have created for
free. You will likely have to give your
bank details for the free trial.
Cancel
Cancel your payment method before
the end of the trial. You wont have to
pay a thing and you will have all your
content for free.

10. 10
1 2 3 4 5
Canva Snappa Crello Design Bold
CREATING PICTURES
Adobe
Spark

11. 11
6 7 8
Pablo Easel
CREATING PICTURES
Pixlr
9
Be Funky

12. 12
BEST WEBSITES FOR
FREE IMAGES & ICONS
Pixa Bay
06
01
02
03
04
05
Giphy
Unsplash
Icons 8
Pexels
Picography

13. 13
BEST WEBSITES FOR
FREE IMAGES & ICONS
Site Builder Report: Stock-Up
Took A Pic
Stock Snap
7
8
9

14. 14
1 2 3 4 5
Presentation
Go
Infogram Easelly Vizzlo
CREATING INFOGRAPHICS
SlideGeeks