The document discusses different types of content marketing such as blog posts, articles, ebooks, and videos. It notes that the average person consumes 10 pieces of content before making a purchase. Content should entertain, educate, and avoid solely self-promotion. Different content types like blog posts, graphics, and apps can be shared on social networks to build trust and attract links through word-of-mouth recommendations.

7. • Average person
consumed 10
pieces of content
before making a
purchase (Google)
• Entertain, Educate
• Don’t just talk
about yourself
• Plan: Content
Calendar

8. Types of Content
•Blog Posts
• Articles
•eBooks
•White Papers
•Podcasts
•Video
•Graphics
•Email Newsletters
•Web Apps
•Mobile Apps
Snack or Feast?

9. Blog Post with graphic
(content)
Shared on
•Facebook
•Twitter
•Google Plus
•Pinterest
•Instagram
•Flickr
•Reddit
•Delicious
•StumbleUpon
•SlideShare

10. • Number 2 Online Activity behind email
• A healthy website has 50% (or more)
of visits from search.

11. 1. Keyword/phrase research
2. On-page Optimization
3. Off-page Optimization
-Link Attraction vs. Link Building

12. • 65% of Internet
users login to
Social Networks
Daily
• Works on trust and
word of mouth
• If Social Media is a
Fire, Content is
Gasoline

13. Social Graph

14. Social Graph

15. Social Graph

16. Social Graph

17. Social
Graph
Facebook
Post

19. Chocolate: www.flickr.com/photos/schoko-riegel/