Virool Media Kit

1. GET
SEEN
Jennifer
Aden
Enterprise
Sales
Virool
Jennifer@virool.com
Direct:
415-­‐403-­‐2268
Cell:
213-­‐864-­‐2146

2. Why
use
online
video?
• ShiEing
TV
ad
budgets
to
online
video
made
campaign
reach
more
effecKve
by
generaKng
a
liE
in*:
– Brand
recall
(33%)
– Message
recall
(45%)
– Likability
(40%)
– General
recall
(15%)
• 15
%
ReallocaKon
of
television-­‐only
budgets
resulted
in
a
4.2
percent
increase
in
reach
at
an
11
%
lower
CPM
*Nielsen
and
IAB
study
December
2013
2 | VIROOL.COM

3. What
is
NaFve
AdverFsing?
3 | VIROOL.COM

4. NaFve
AdverFsing
Is:
1. User
Ini1ated
2. Part
of
the
Content
Stream
3. Relevant
4. Engaging
5. Effec1ve
4 | VIROOL.COM

5. People
Share
NaFve
Video,
Not
Pre-­‐Rolls
•
Generate
82%
brand
liR
compared
to
2.1%
with
pre-­‐rolls.
•
Viewers
opt-­‐in
to
watch
naKve
video
•
NaKve
Video
AdverKsing
empowers
the
viewer
to
spread
the
brand
message,
and
is
discovered
in
environments
conducive
to
sharing
(i.e.
social
media)
5 | VIROOL.COM

6. Would
you
Rather
Promote
Your
Video…
… Just
Here
…Or
Here
As
Well?
6 | VIROOL.COM

7. 1
BEHAVIORAL TARGETING
AGE
GENDER
LOCATION
INTERESTS
PLATFORM
We
will
show
your
video
to
the
people
who
fit
your
demographic
AND
are
likely
to
share
your
content
with
their
friends.
7 | VIROOL.COM

8. 2
CONTEXTUAL TARGETING
We
Kme
it
perfectly
by
showing
your
video
to
people
currently
reading
informaFon
related
to
your
video.
8 | VIROOL.COM

9. 3
RE-­‐TARGETING
Re-­‐target
the
most
engaged
viewers
w/offers
for
increased
ROI!
9 | VIROOL.COM

10. 4
REAL-TIME ANALYTICS
• Reports
in
real-­‐Fme:
impressions,
views,
shares,
clicks,
engagement,
and
geo-­‐locaKon.
• See
who
is
watching
your
videos,
from
where
and
from
what
device.
• See
who
is
sharing
your
video
on
Facebook,
Twier
in
real-­‐
Kme.
10 | VIROOL.COM

11. Comprehensive
Reports
11 | VIROOL.COM

12. Monitor
Engagement
12 | VIROOL.COM

13. CompeFFve
Analysis
13 | VIROOL.COM

14. Placement
Examples
14 | VIROOL.COM

15. Blogs
And
Websites
Publishers include:
Videos
will
be
displayed
seamlessly
on
blogs
and
sites
We
work
with
over
10,000
leading
sites
to
seamlessly
display
your
video
as
part
of
their
content
15 | VIROOL.COM

16. Facebook
&
In-­‐Game
Placement
Publishers include:
We
work
with
200+
Facebook
Apps
and
Games
and
are
able
to
reach
over
100M
viewers
on
Facebook
16 | VIROOL.COM
We only show

17. Mobile
Placement
Publishers include:
We
work
with
20,000
games
and
apps
on
iPhone
and
Android
to
deliver
the
most
targeted
video
soluKons
for
our
clients.
17 | VIROOL.COM

18. Customize
player
for
targeted
engagement!
Overlay
share
buDons
and
custom
calls
to
ac1on

19. We
will
work
with
your
client’s
campaign
needs
to
customize
the
player
in
any
way
we
can.
Want
to
include
interacFvity
In
the
player?
NO
PROBLEM!

20. Case
Studies
20 | VIROOL.COM

21. Turkish Airlines - Kobe vs Messi
•
•
•
•
21 | VIROOL.COM
2.5M
YouTube
views
in
24
hours
250k
Paid
views
25k
Facebook
shares,
10k
Tweets
10x
More
Earned
Media

22. Banana Republic-Surprise Fashion Show
•
•
•
•
22 | VIROOL.COM
72k
YouTube
Views
10k
Paid
Views
3k
FB
Shares,
1k
Tweets
7x
More
Earned
Media

23. Expedia-Whatever you’re looking for
• 2.6M+
Total
Views
• 400k
Paid
Views
• 115k+
FB
Shares,
8k+
Tweets,
9k+
Google+
Shares
• 6.5x
More
Earned
Media
23 | VIROOL.COM

24. 35,000+ Customers Use Virool
Over 100,000 Videos Promoted
24 | VIROOL.COM