SBDC presentation to Federal Way Chamber. I repurposed this from another presentation I had done for Discover Burien and my Center Director added in the How to Be a Great Boss sections.

1. How to Recruit Millennials to Your Business
Presented by:
Rich Shockley, CBA, CGPB and Jennifer Dye, MBA, CBA
Highline College Small Business Development Center
sbdc@highlinecollege.edu
206-592-4150

2. Why this topic?

3. Who are the Millennials?
• The Center for Generational Kinetics defines Generation Y–aka
Millennials–as those born between 1977 and 1995. Gen Y consists of
approximately 79.8 million people in the U.S. We are the fastest-
growing demographic in the workplace and marketplace..

4. Defining Characteristics: Myth or Reality?
• Tough to Manage
• Entitled
• Self-Interested
• Narcissistic
• Un-focused
• Lazy

5. Myth #1 – Tough to Manage
• The key to managing millennials is to clearly define your
expectations and align with their values.

6. Myth #2 - Entitled
• Taught that “you can be anything you want to be”
• Parented by hippies “Power of Positive Thinking”
• Grew up in an era of “Instant Gratification”

7. Myth #3 – Self-interested and narcissistic
• Power of social media – online “self” vs. reality
• Different value system: they fit their work around their lives
instead of fitting their lives around their work. Healthier?
• Difficulty in building lasting relationships due to today’s culture

8. Myth #4 - Unfocused
Millennials DO know
what they want, and
they move frequently
to get it. Job tenure is
low, but increases with
age
 Purpose
 Impact
 Flexibility with
work hours
 Ability to tele-
commute
 Extra vacation
time

9. Myth #5 - Lazy
• Millennials are productive when properly incentivized
• CEB, a consulting firm, polls 90,000 American employees each quarter. It
finds that the millennials among them are in fact the most competitive:
59% of them, in the latest poll, said competition is “what gets them up in
the morning”, compared with 50% of baby-boomers.
• Some 58% of millennials said they compare their performance with their
peers’, as against 48% for other generations” (The Economist).

10. How Do You Best Utilize Millennials?
– Harness their energy and passion
– Take advantage of their unique perspective
– Speak their language

11. It Starts With You
• Onboarding –
Make them feel valued and welcome
• Key Results Area –
Clarify Expectations and Objectives
• Relationship –
People stay because of relationship

12. Action 1 - Onboarding
LinkedIn Onboarding in a Box (LinkedIn Talent Solutions)

13. Action 2 – Key Results Area
• Key Results Area – Clarify Expectations and Objectives
“Having clearly defined key results areas for each position
helps keep team members focused and accountable”

14. Action 3 – How to be A Great Boss to Everyone
Research shows that:
“…….your perspective and beliefs about managing others and
the resulting actions you take can predict the likelihood that
talented people will not only continue to work for you but will
bring discretionary effort to work each and every day.”

15. Are You a Great Boss to Everyone?
A “ How to” book on keeping good
Employees:
 Test your Retention Engagement Index
 26 categories to evaluate your beliefs
and mindsets to engage and retain
employees

16. Top Drivers to Stay
• Provide work that is challenging
• Give them the ability to learn
• Have opportunities to advance along the career path
• Working with great people
• Be a Great Boss (Golden Rule)

17. Final Thoughts:

18. Thank You ~
Rich and Jennifer will be holding office hours at the Federal Way
Chamber every Tuesday from 8:30am – 12:30pm. All Advising is
confidential and at NO COST to the client. Visit our website today
to register: https://wsbdc.ecenterdirect.com/signup or call us at
206-592-4150

19. Resources:
• https://www.youtube.com/watch?v=5qyE3VN6xbA Jason Dorsey
• https://www.youtube.com/watch?v=QXWNChoIluo Simon Sinek
• https://www.youtube.com/watch?v=Uo0KjdDJr1c Millennial Job Interview
• https://www.youtube.com/watch?v=QlQNwBDMLqI boomers vs. gen y
• https://www.youtube.com/watch?v=LJbbq7iwwIE 2 gens
• http://fortune.com/2017/02/06/how-do-you-manage-millennials/
Fortune Magazine
• http://jasondorsey.com/millennials/ Jason Dorsey
• http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-
Talent-c-2015-The-Center-for-Generational-Kinetics.pdf Jason Dorsey
• Love ‘Em or Lose “Em – Beverly Kaye and Sharon Jordan-Evans 2010
• “Onboarding in a Box” – LinkedIn Talent Solutions
• Forbes Community Voice – Why Key Results are Essential