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Local Marketing 2017 Part 3 of 3

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This is the final section of Local marketing 2017. We cover ten tips that can help marketers with this type of marketing. There's also information about a few examples and challenges that marketers have to overcome.

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Local Marketing 2017 Part 3 of 3

  1. 1. Local Marketing 2017: An overview of how businesses can use local marketing from facts to different challenges companies face. 1
  2. 2. Table of Contents: PageTitle: Page Number: Facts 4 Elements to Consider 11 Other Facts 17 Types of Affiliates 23 Statistics 28 Campaign Planning 38 Campaign Development 39 Online Users 43 Local SEO 51 Strategies 62 Tactics 73 Agencies 85 2
  3. 3. Table of Contents: PageTitle: Page Number: Trends 97 Trend 1: Mobile Advertising 98 Trend 2: Search Engines 105 Trend 3: Social Media 113 Trend 4:Videos 123 Other Trends 131 Tips 143 Examples 155 Create and Distribute DIY Infographics 157 Create Educational Videos 166 Cross Promote with Other Local Retailers 170 Participate inTrade Shows 173 Sponsor Local Events to Amplify your Reach 178 Challenges 184 Work Cited 192 3
  4. 4. Tips: Check Business Data Aggregators forAccuracy & Consistency Get Reviewed in as ManyWebsites as Possible Google+ Local JoinYour Local Chamber of Commerce Make Friends with Local Journalists MergeYour Google+ Business Page withYour Local Page RememberThat Bing AndYahoo! HaveTheir Own Local Search Platforms SeizeThe Day OnTwitter Spread theWord on Other Local Directories Your Business Needs Friends on Facebook 4 Compiled by Author from: smallbiztrends.com
  5. 5. Tip #1:  Check Business Data Aggregators for Accuracy & Consistency:  Google, as well as almost every local search platform and directories, use business data  Business data comes from one or more of these data aggregators:  Localeze, Acxiom or InfoGroup  Don’t forget to check for any mistakes as they would be duplicated across the Internet 5
  6. 6. Tip #10: Your Business Needs Friends on Facebook: You can start by making an awesome Facebook Business Page Offer exclusive discounts and deals on your Facebook Page (be sure to follow the terms and guidelines) Promote those offers and discounts in your everyday business operations Engage your Facebook community, but don’t suffocate them with dozens of daily updates 6 Compiled by Author from: smallbiztrends.com
  7. 7. Examples: Create and Distribute DIY Infographics Create Educational Videos Cross Promote with Other Local Retailers Participate in Trade Shows Sponsor Local Events to Amplify your Reach 7 Compiled by Author from: buildfire.com
  8. 8. Examples:  40% of people will respond better to visual information than plain text  Businesses that market with infographics will experience 12% average traffic growth  A rich and valuable infographic has the potential to drive business growth  It quickly reveals core values, ethics, and brand capability 8 Create & Distribute DIY Infographics:
  9. 9. Examples:  It can help convey complicated topics or subjects in a simple manner  As a local business, do it yourself infographics will illuminate patterns  They make big quantities of information seem interesting to read and understand  Infographics aren’t marketing gimmicks instead they are purely educational 9 Create & Distribute DIY Infographics:
  10. 10. Examples: Visual platforms like Instagram, Pinterest, Facebook, Periscope are leading the way, and redefining how people consume content online Several other social media platforms are integrating visual appeal into the mix LinkedIn now uses Professional Portfolio to visually represent your profile, and they have also integrated Slideshare’s new Infographic Player Twitter showcases Tweets with images, and in fact, Tweets with images 18% more click-throughs, and 150% more retweets 10 Compiled by Author from: buildfire.com Create & Distribute DIY Infographics:
  11. 11. Examples:  Infographics can help you reach potential consumers and fans that will share it with others  With clear focus and understanding of your target audience, you can create infographics that will educate, inform, and excite your audience locally  Helpful infographics provide rich insights and uses data to back up opinions 11 Create & Distribute DIY Infographics:
  12. 12. Examples:  Creating DIY infographics is an excellent local marketing idea that can get companies unimaginable results  You can create one infographic, and have it reposted or republished on hundreds of websites – all sending links back to your page  You can hire a professional infographic designer from Dribbble.com, 99Designs.com, or outsource the design to professionals atVisual.ly. 12 Create & Distribute DIY Infographics:
  13. 13. Examples: There are three important components: A unique storyline A consistent approach Credible statistical data 13 Create & Distribute DIY Infographics: Compiled by Author from: buildfire.com
  14. 14. Examples: Focus on the components when creating an infographic to better reach your audience If you neglect them, you’ll struggle getting people to read it 14 Create & Distribute DIY Infographics: Compiled by Author from: buildfire.com
  15. 15. Examples: A perfect infographic will create a synergy between your brand and offer, regardless of marketing decisions Your design will fail without a story or relevant message that your audience seeks When your infographic is devoid of great design, your story is not effectively communicated or represented Promotion is key and without it your infographic wont do well 15 Compiled by Author from: buildfire.com Create & Distribute DIY Infographics:
  16. 16. Challenges: Complex Consumer Behavior Evolving Technology & Constant Industry Updates Figuring Out What’s Working 16 Compiled by Author from: blog.reachlocal.com
  17. 17. Challenges: Complex Consumer Behavior: One of the top challenges business owners face is making sense of complex consumer behavior Consumers are constantly changing the way they search for products and services online They are changing the way they make purchasing decisions, and even the way they purchase goods and services These constant changes can make it extremely difficult to identify your target audience’s purchase path and reach them with targeted marketing 17 Compiled by Author from: blog.reachlocal.com
  18. 18. Challenges: Complex Consumer Behavior: WhatYou Can Do- Although consumer behaviors are constantly changing, you can use online software to track lead sources These software's can help determine your target audience’s preferences, like whether they found you via a search engine, website, or social media Then, use those same online channels to reach them For example, if leads come from Facebook, you can use Facebook Insights to find out who is interacting with your page, and then you can target similar audiences 18 Compiled by Author from: blog.reachlocal.com
  19. 19. Work Cited:  "10 Impactful Local MarketingTrends for Small Businesses." Kabbage Small Business Blog. N.p., 01 Feb. 2017. Web. 09 May 2017. <https://www.kabbage.com/blog/10-trends-local- marketing-2015/>.  "10 Most Powerful Mobile & Local Marketing Stats from #LSS2016." Rio SEO. N.p., 17 May 2016. Web. 05 May 2017. <https://www.rioseo.com/blog/10-powerful-mobile-local- marketing-stats-lss2016/#fbid=59_kslQTP0X>.  "17 Important Local Marketing Statistics to help you Succeed Online." LocalOxygen. N.p., n.d. Web. 05 May 2017. <http://localoxygen.com/17-important-local-marketing-statistics- help-succeed-online/>.  "2017 Marketing Statistics,Trends & Data -The Ultimate List of Marketing Stats." HubSpot. N.p., n.d. Web. 05 May 2017. <https://www.hubspot.com/marketing-statistics>.  "3 Local Marketing Challenges BusinessOwners Face." ReachLocal Blog. N.p., 06 Sept. 2016. Web. 09 May 2017. <http://blog.reachlocal.com/top-local-marketing-challenges-for- business-owners>.  "4 Big Local MarketingTrends - Plus 8 Ways to Adapt." WordStream. N.p., 01 Dec. 2016. Web. 09 May 2017. <http://www.wordstream.com/blog/ws/2016/10/18/local-marketing- trends>.  "50 Local Marketing Strategies - CPC Strategy." Ecommerce & RetailSearch News and Strategies. N.p., 06 Apr. 2016. Web. 05 May 2017. <http://www.cpcstrategy.com/blog/2012/08/50-local-marketing-strategies/>.  "6 Local SEO Stats Every Online Marketer NeedsTo Know." Search Engine Land. N.p., 18 Aug. 2015. Web. 05 May 2017. <http://searchengineland.com/6-local-seo-stats-every- online-marketer-needs-know-226562>. 19
  20. 20. Work Cited:  Caramela, Sammi. "5 Proven Local MarketingTactics to Gain and Keep Customers." Business News Daily. N.p., 15 Aug. 2016. Web. 5 May 2017. <http://www.businessnewsdaily.com/7348-local-marketing-tactics.html>.  Klein,AndreW. "Local Marketing Made Easy - 1: What is Local Marketing?" Business2Community. N.p., 30 Mar. 2015. Web. 5 May 2017. <http://www.business2community.com/marketing/local-marketing-made-easy-1-local- marketing-01193916#B3jofiPe5CFdbooF.97>.  Langdon, Scott. "How Local SEOWorks andWhy It Matters for Small Businesses." Entrepreneur. N.p., 17 Apr. 2014.Web. 05 May 2017. <https://www.entrepreneur.com/article/233158>.  Miles, Stephanie. "10 Local Digital AgenciesYou Should Know About." Street Fight. N.p., 14 July 2015. Web. 05 May 2017. <http://streetfightmag.com/2015/07/15/10-local-digital- agencies-you-should-know-about/>.  "State of Local Marketing 2017 Report." Brandmuscle. N.p., 2016. Web. 9 May 2017. <http://info.brandmuscle.com/rs/258-MVU- 447/images/brandmuscle_SOLMR2017_FINAL.pdf?aliId=13473>. Online PDF  Tomic,Vedran. "10 Local MarketingTipsYou Can ImplementToday." Small BusinessTrends. N.p., 20 Jan. 2016. Web. 09 May 2017. <https://smallbiztrends.com/2013/02/local- marketing-tips.html>.  "Types of Marketing | Explore the various types of marketing strategies used by professionals." Types of Marketing . N.p., n.d. Web. 30 Jan. 2017. <http://www.marketing- schools.org/types-of-marketing.html>.  Velji, Jamil. "11 Creative Local Marketing Ideas For Small Businesses." BuildFire. N.p., 23 Mar. 2017. Web. 05 May 2017. <https://buildfire.com/local-marketing-ideas/>. 20
  21. 21. ContactUs for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
  • ndecrock

    Aug. 8, 2017

This is the final section of Local marketing 2017. We cover ten tips that can help marketers with this type of marketing. There's also information about a few examples and challenges that marketers have to overcome.

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