"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!

1. Millennials
Myths
&
Truths
Within this PowerPoint there’s a discussion of three myths
and truths that companies believe about millennials.
Images from Google.com- Google Images

2. Millennials:
Millennials do not represent a fundamental break from preceding generations nor do
they require a radical rethinking of business practices
The differences they do show are mostly due to external forces (especially technology
and the economy) that shape Millennials' (and others') lives as workers and consumers
The most important thing for "Millennial strategies" is to understand the Millennials in
your own industry instead of using one-size-fits-all generalizations
Their behavior may be more like their parents' and other generations' than is
expected
Compiled by author from: marketingprofs.com

3. Millennials are
killing industries!
Images from Google.com- Google Images

4. Myth 1:
Myth 1:They are causing the end of
industries and companies
You've seen the
headlines:According to
Business Insider,
"'Psychologically Scarred'
MillennialsAre Killing
Dozens of Industries."
Perhaps no Millennial
news trope is more
common than the
Millennial serial killer
Their unique habits and
lifestyle choices of the are
supposedly killing
countless industries,
among them napkins,
chain restaurants, non-
craft beer, real estate,
golf, motorcycles, and
diamonds
Compiled by author from: marketingprofs.com

5. Truth 1:
Technology is driving changes that are affecting all of us
When you read a headline describing something Millennials have
killed, consider whether there are other forces driving the change
A shift from sit-down chain
restaurants to DoorDash-
like delivery options
Is perhaps driven more by the
technological and logistical advances of an
innovative, well-financed group of new
restaurant delivery services.
Millennials may simply hate
the idea of going to a movie
theater
It's also worth considering that Millennials
have access to a virtually limitless supply
of entertainment piped into their big-
screen, high-definition televisions
A generational explanation
for industry changes is only
part of the equation
In many cases broader societal shifts in
technology and society provide the better
answer
Compiled by author from: marketingprofs.com

6. Millennials don’t have the
same goals as others!
Images from Google.com- Google Images

7. Myth 2:
AllMillennialsgotoBurning
Man
Today's young adults are a
generation that:
Are music festival cyber-
nomads
Chase experiences rather than
tangible goods
Refuse to settle down into more
traditional patterns of living,
working, and building families
Compiled by author from: marketingprofs.com

8. Truth 2:
Millennials are struggling financially, but
they share the goals of previous generations
There is truth to
some claims about
Millennials: They're
less likely to buy
homes than their
parents' generation
(so far), and they're
delaying marriage
and childbirth
If trends are
oversimplified and
just assumed that
it’s a generational
pattern, we ignore
the broader forces
that affect us all
Millennials are a
generation that
grew into
adulthood at the
height of the
largest economic
crisis since the
Great Depression
They are attending
college at higher
rates than previous
generations in an
era of inflated
tuition and a
reliance on loans
Millennials in
traditionally
lucrative careers
are starting their
adult lives with the
equivalent of a
mortgage
payment—but no
house because of
student debt
They share mostly
the same
aspirations as prior
generations
It's not that
Millennials reject
the idea of buying
a house and
settling down, it's
that they're having
trouble affording it
Compiled by author from: marketingprofs.com

9. Millennials want all brands
to give back!
Images from Google.com- Google Images

10. Myth 3:
Millennials want all brands to beTOMS
Shoes
TOMS is a shoe brand known for its slogan "With every
product you purchase,TOMS will help a person in need"
Many believeTOMS is popular with Millennials because of its
do-gooder approach to doing business
They think this is the key to connecting brands with Millennial
consumers:Young people want brands that give back
Compiled by author from: marketingprofs.com

11. Truth 3:
Millennials want brands to be
honest
Today's young
adults grew up in
an environment
where advertising
was literally
omnipresent: on
billboards, in
stores, on TVs,
online, and
occasionally even
in textbooks
The Millennial
generation is
accustomed to
ever-present
advertising and so
they are skeptical
Technology has
also given them a
new sources of
information about
brands and
products by giving
them access to
reviews on Yelp or
Amazon
They don’t want
you to make your
brand something it
isn't by giving to a
related (or
unrelated)
charitable cause
Millennials instead
want marketers to
communicate with
them honestly
It's not about being
a do-gooder; it's
about
understanding the
product, brand,
and customers
Companies also
have to show savvy
digital natives that
they understand
what millennials
know, that they
have accurately
assessed public
perception, and
that the messaging
reflects reality
Compiled by author from: marketingprofs.com

12. Work Cited:
All work presented in this PowerPoint came from
the following source:
Dickerson, Mike. “Worried AboutYour Millennial
Strategy?Top 3 Myths and
Truths.” MarketingProfs, 20 Feb. 2018,
www.marketingprofs.com/articles/2018/33613/wor
ried-about-your-millennial-strategy-top-3-myths-
and-truths.