Did you know that: nearly two-thirds of people would rather read beautifully designed content instead of something expressed plainly? This new series looks at web design and this first section covers statistics about this and more.

1. Web Design:
An overview of web design from statistics to tips and more.
1

2. Table
of
Contents
Page Title: Page Number:
Web Design Statistics: 5
Web Page Conversions 6
Web Page Design 8
Web Page Loading Time 11
Web Page Responsiveness 14
Web Design Steps for Success: 17
Goal Identification 19
Scope Definition 23
Sitemap & Wireframe Creation 27
Content Creation 31
Visual Elements 37
Testing 41
Launch 45
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3. Table
of
Contents
Page Title: Page Number:
Top 10 Web Design Companies: 48
22SQUARED 50
360I 52
AKQA 54
Conversant 56
Cramer-Krasselt 58
Grey Global Group 60
North Kingdom 62
Publicis. Sapient 64
Razorfish 66
Tombras Group 68
Digital Marketing Aspects Impacted by Web Design: 70
Analytics & Monitoring 72
Brand Identity 75
Conversion Rate Optimization (CRO) 78
Search Engine Optimization (SEO) 81
User Experience (UX) 84
Tips for 2018: 87
Be Mobile Friendly 89
Create a Hierarchy 92
Declutter Pages 95
Increase Readability 98
Make Navigation Intuitive 101
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4. Table
of
Contents
Page Title: Page Number:
Trends 2018: 104
Asymmetry & Broken Grid Layouts 106
Bottom Sticky Elements 110
Color Schemes 113
Custom Illustrations 117
Drop Shadows & Depth 120
Dynamic Gradients 123
Fluid Shapes 126
Integrated Animations 129
Mobile First 134
Particle Backgrounds 137
Typography 140
Voice & Natural Language Search 143
White Space Without Minimalism 146
Work Cited 148
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5. Statistics
80% of marketers consider
increasing overall
conversion a dominating
priority for web
optimization programs
A regular optimization of
any website will result in
113% jump in visits and
117% increase in clicks on
that site
5
Compiled by Author From: blog.sagipl.com

6. Statistics
Nearly two-thirds of people
would rather read
beautifully designed content
instead of something
expressed plainly
38% of people would stop
using a website if its content
or layout is unattractive
48% of people mentioned a
website’s design is the most
important factor in deciding
the credibility of a business
6
Compiled by Author From: blog.sagipl.com

7. Statistics
Content marketing
generates 3 times as many
leads as traditional
outbound marketing, but
costs 62% less
Judgments on website
credibility are 75% based
on a website’s overall
aesthetics
Use of intense colors
increased web recognition
to around 80%
7
Compiled by Author From: blog.sagipl.com

8. Statistics
Users typically
make an opinion
within .05
seconds after
jumping on a
website
Companies have
10 seconds to
leave an
impression on
the user, after
that they will
leave
A single second
of added page
load speed can
cause sales to
drop by 27%
8
Compiled by Author From: blog.sagipl.com

9. Statistics
39% of the people
across the world
will stop engaging
with a website if
images won’t load
or take too long to
load
47% of people
expect a web page
to load in 2
seconds or less
A hike from 8 to 2
seconds in site
speed can boost
conversion rates
by up to 74%
9
Compiled by Author From: blog.sagipl.com

10. Statistics Mobile
conversation rates
are 1.9% for web
pages that loaded
in 2.4 seconds
48% of users say if
the business site of
a company is not
mobile friendly,
they’ll take it as an
indication that the
business doesn’t
care
64% of total
visitors want to see
the company’s
contact
information on its
homepage
10
Compiled by Author From: blog.sagipl.com

11. Statistics A non-
responsive site
is a back button
magnet
91% of total
small
businesses do
not have a
responsive,
mobile
optimized
website
On average, 8
out of 10
consumers will
stop engaging
with a site if its
content doesn’t
display properly
on their device
Responsive
design of a
website can
help with
emails and in
increasing the
number of clicks
from 5% to 15%
11
Compiled by Author From: blog.sagipl.com

12. Work
Cited:
 “5 Essential Web Design Tips for a Stunning Website.” Color Design
Blog , www.colourlovers.com/blog/2018/01/09/5-essential-web-design-
tips-for-a-stunning-website.
 “9 cutting-Edge web design trends for 2018.” 99designs Blog, 12 Dec.
2017, 99designs.com/blog/trends/web-design-trends-2018/.
 “Blue Frontier.” Blue Frontier,
www.bluefrontier.co.uk/company/blog/item/the-importance-of-a-
website-to-your-marketing-strategy.
 Cousins, Carrie. “10 Web Design Trends to Watch for in 2018.” 10 Web
Design Trends to Watch for in 2018 | Design Shack, Design Shack, 12
Dec. 2017, designshack.net/articles/inspiration/web-design-trends-
2018/.
 Meazey, Matt. “The web design process in 7 simple steps | Webflow
Blog.” RSS, Webflow, 31 July 2017, webflow.com/blog/the-web-design-
process-in-7-simple-steps.
 “The Jaw Dropping 101 Web Design Statistics of 2017 You Should Not
Ignore!” SAG IPL - A Technology Blog, 27 Nov. 2017,
blog.sagipl.com/web-design-statistics/.
 Top 10 Rankings List: The Best Web Design Company in the World.
www.webpagefx.com/best-web-design-company.html.
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13. ContactUs
fortheFull
Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com