2. Table
of
Contents
Page Title: Page Number:
Web Design Statistics: 5
Web Page Conversions 6
Web Page Design 8
Web Page Loading Time 11
Web Page Responsiveness 14
Web Design Steps for Success: 17
Goal Identification 19
Scope Definition 23
Sitemap & Wireframe Creation 27
Content Creation 31
Visual Elements 37
Testing 41
Launch 45
2
3. Table
of
Contents
Page Title: Page Number:
Top 10 Web Design Companies: 48
22SQUARED 50
360I 52
AKQA 54
Conversant 56
Cramer-Krasselt 58
Grey Global Group 60
North Kingdom 62
Publicis. Sapient 64
Razorfish 66
Tombras Group 68
Digital Marketing Aspects Impacted by Web Design: 70
Analytics & Monitoring 72
Brand Identity 75
Conversion Rate Optimization (CRO) 78
Search Engine Optimization (SEO) 81
User Experience (UX) 84
Tips for 2018: 87
Be Mobile Friendly 89
Create a Hierarchy 92
Declutter Pages 95
Increase Readability 98
Make Navigation Intuitive 101
3
4. Table
of
Contents
Page Title: Page Number:
Trends 2018: 104
Asymmetry & Broken Grid Layouts 106
Bottom Sticky Elements 110
Color Schemes 113
Custom Illustrations 117
Drop Shadows & Depth 120
Dynamic Gradients 123
Fluid Shapes 126
Integrated Animations 129
Mobile First 134
Particle Backgrounds 137
Typography 140
Voice & Natural Language Search 143
White Space Without Minimalism 146
Work Cited 148
4
5. Top 10
Design
Companies
Compiled by Author From: webpagefx.com
5
22SQUARED
360I
AKQA
Conversant
Cramer-Krasselt
Grey Global Group
North Kingdom
Publicis. Sapient
Razorfish
Tombras Group
7. 22SQUARED
Compiled by Author From: webpagefx.com
7
Reason:
Noted as the fourth largest
independent advertising agency in the
US
Clients include: Baskin-Robbins, GNC,
Hanes Brands and The Home Depot
They offer: creative content
development to ROI analysis, and
more
9. AKQA
Compiled by Author From: webpagefx.com
9
Reason:
They offer:
social media,
data science,
and design
Clients
include: Nike
Football,
Google, and
Warner
Brothers
Entertainment
They have also
collaborated
with Usher
and won four
awards at The
Clios
11. Cramer-
Krasselt
Compiled by Author From: webpagefx.com
11
Reason:
Cramer-Krasselt
believes that "the
brand with the most
friends wins," and
insists that creativity,
media, and strategy
work as one
They offer: digital
services, analytics,
public relations, and
more
They work for
companies like:
Nikon, Corona and
Panera Bread
13. North
Kingdom
Compiled by Author From: webpagefx.com
13
Reason:
They’ve worked on theVodafone's
website and the “Got Milk”
promotional website
In terms of their overall quality,
they have some of the top web
designers in the world
North Kingdom clients have a more
international flair, including Coke,
Toyota, and Victoria's Secret
15. Razorfish
Compiled by Author From: webpagefx.com
15
Reason:
They have a mesmerizing
homepage and Razorfish offers
to "crack the creative code"
They have 34 offices on five
continents
With clients like Mercedes-
Benz, Walmart, Southwest
Airlines, and Audi
16. Work
Cited:
“5 Essential Web Design Tips for a Stunning Website.” Color Design
Blog , www.colourlovers.com/blog/2018/01/09/5-essential-web-design-
tips-for-a-stunning-website.
“9 cutting-Edge web design trends for 2018.” 99designs Blog, 12 Dec.
2017, 99designs.com/blog/trends/web-design-trends-2018/.
“Blue Frontier.” Blue Frontier,
www.bluefrontier.co.uk/company/blog/item/the-importance-of-a-
website-to-your-marketing-strategy.
Cousins, Carrie. “10 Web Design Trends to Watch for in 2018.” 10 Web
Design Trends to Watch for in 2018 | Design Shack, Design Shack, 12
Dec. 2017, designshack.net/articles/inspiration/web-design-trends-
2018/.
Meazey, Matt. “The web design process in 7 simple steps | Webflow
Blog.” RSS, Webflow, 31 July 2017, webflow.com/blog/the-web-design-
process-in-7-simple-steps.
“The Jaw Dropping 101 Web Design Statistics of 2017 You Should Not
Ignore!” SAG IPL - A Technology Blog, 27 Nov. 2017,
blog.sagipl.com/web-design-statistics/.
Top 10 Rankings List: The Best Web Design Company in the World.
www.webpagefx.com/best-web-design-company.html.
16