Have you ever wondered just how much of an impact web design has on digital marketing? Take a look at this section to find out about that and more.

1. Web Design:
An overview of web design from statistics to tips and more.
1

2. Table
of
Contents
Page Title: Page Number:
Web Design Statistics: 5
Web Page Conversions 6
Web Page Design 8
Web Page Loading Time 11
Web Page Responsiveness 14
Web Design Steps for Success: 17
Goal Identification 19
Scope Definition 23
Sitemap & Wireframe Creation 27
Content Creation 31
Visual Elements 37
Testing 41
Launch 45
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3. Table
of
Contents
Page Title: Page Number:
Top 10 Web Design Companies: 48
22SQUARED 50
360I 52
AKQA 54
Conversant 56
Cramer-Krasselt 58
Grey Global Group 60
North Kingdom 62
Publicis. Sapient 64
Razorfish 66
Tombras Group 68
Digital Marketing Aspects Impacted by Web Design: 70
Analytics & Monitoring 72
Brand Identity 75
Conversion Rate Optimization (CRO) 78
Search Engine Optimization (SEO) 81
User Experience (UX) 84
Tips for 2018: 87
Be Mobile Friendly 89
Create a Hierarchy 92
Declutter Pages 95
Increase Readability 98
Make Navigation Intuitive 101
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4. Table
of
Contents
Page Title: Page Number:
Trends 2018: 104
Asymmetry & Broken Grid Layouts 106
Bottom Sticky Elements 110
Color Schemes 113
Custom Illustrations 117
Drop Shadows & Depth 120
Dynamic Gradients 123
Fluid Shapes 126
Integrated Animations 129
Mobile First 134
Particle Backgrounds 137
Typography 140
Voice & Natural Language Search 143
White Space Without Minimalism 146
Work Cited 148
4

5. DigitalMarketing
AspectsImpacted
byWebDesigns
Compiled by Author From: bluefrontier.co.uk
5
Analytics &
Monitoring
Brand
Identity
Conversion
Rate
Optimization
(CRO)
Search
Engine
Optimization
(SEO)
User
Experience
(UX)

6. Analytics &
Monitoring
Compiled by Author From: bluefrontier.co.uk
6
Websites aren’t perfect, companies
need to constantly: adapt, change
and be optimized to perform well
Most organizations want a
website that converts its users
into customers
In which case, companies will need
to know what areas of their websites
are performing well and which aren’t

7. Analytics &
Monitoring
Compiled by Author From: bluefrontier.co.uk
7
All areas of a website can be monitored so
it can be optimized for users
Companies need to understanding the
user journey and identify the pages
that aren’t getting traffic or converting
At a basic level, Google Analytics can help
and anyone can learn to use it

8. Conversion
Rate
Optimization
Compiled by Author From: bluefrontier.co.uk
8
Organizations need to design sites so that it drives users
to call to actions
A conversion doesn’t always have to be a product
purchase, it all depends on the company objectives
Conversion Rate Optimization is the process of
enhancing your site to increase the chances that a user
will complete a desired action and improve your
conversion rate

9. Conversion
Rate
Optimization
Compiled by Author From: bluefrontier.co.uk
9
While the management and analysis of CRO is down to
the marketing team, they’ll need the support of
designers to make the most of A/B and multivariate
testing
If they are briefed on the objectives they will consider it
in the planning stages, which means that companies will
be in the best position to refine websites for CRO
A talented web design team can make all the difference,
because they’ll know how to get the balance between
appearance and efficiency

10. User
Experience
Compiled by Author From: bluefrontier.co.uk
10
User Experience
focuses on user
satisfaction
UX is essential to web
design and it’s closely
linked with SEO and CRO
Search engines are trying to match up what a
user wants with the most relevant websites,
which will factor in sites with the best UX
When optimizing websites to convert,
a site is needed that thinks about the
user journey across the site
A visually appealing website is important
because users will have a greater emotional
response by seeing something that is pleasing
But a lot of websites priorities looks
over functionality and that can cause
a user to have a negative experience

11. User
Experience
Compiled by Author From: bluefrontier.co.uk
11
Web users have high expectations of how fast a site should load so images or
videos need to be compressed to limit file size and activate server compression
Companies can use Google’s PageSpeed Tool to get more information on how
they can improve site speed
Navigation is also important for user experience because If users can’t find
what they are looking for then they’ll leave and go to a competitor
UX also relates to responsiveness on mobile devices when contact forms and
payment forms don’t function
This can have a significant effect on final conversions
A quality designer will be able to mix good aesthetic with performance
Once the site is complete, companies should regularly test it to enhance the
user experience

12. Tips For
2018
Be Mobile
Friendly
Create a
Hierarchy
Declutter
Pages
Increase
Readability
Make
Navigation
Intuitive
Compiled by Author From: colourlovers.com
12

13. Be
Mobile
Friendly
It’s official: more than 50% of
Internet traffic originates from
mobiles
That leaves no room for
questions: your website has to be
mobile compliant on every
possible device
A powerful website builder like
Wix will create a mobile version
of your website automatically,
making this task a no-brainer
Compiled by Author From: colourlovers.com
13
Tip 1:

14. Be
Mobile
Friendly
After creating a mobile version,
adapt the content, with the
following tips:
Mobile
navigation
menu has
to be
shorter,
containing
only the
essentials
Images
can’t be too
big or too
small -
optimize
them for
mobile
displays
Exclude
sections
that ask
users for
inputs,
when they
are not
crucial
Actionable
items
should be
easily
found and
added to
an action
bar
If your
website is
content-
rich, add a
search bar
to make
every bit
easily
accessible
Test
everything
from your
own mobile
to make
sure you’ve
got it right
Compiled by Author From: colourlovers.com
14
Tip 1:

15. Declutter
Pages
Making users stay on your website is always a win - even
if they don’t make a purchase, they’ll end up learning
about your brand or product and come back later
Keeping them hooked raises your reputation in the eyes of
Google, and will result in a better ranking in search
results (SEO)
Turn a homepage into an inviting and pleasant space for a
random Internet user by keeping it neat, organized, and
functional
A clutter-free homepage should make your visitors read
less and do more
Compiled by Author From: colourlovers.com
15
Tip 3:

16. Declutter
Pages
Followtheseguidelinestocreatea
practicalclutter-freeatmosphere:
People tend to skim
websites quickly:
Use short and concise
text to deliver your
message
Break it up with
subtitles wherever
possible
People are
overwhelmed with
information:
Use sharp call-to-
actions that give clear
instructions
People are visual
learners:
Use universal icons to
replace text whenever
you can
Compiled by Author From: colourlovers.com
16
Tip 3:

17. Make
Navigation
Intuitive
You want
your website
to be
amazing,
but never a
maze
All the info
on your
website
should be
accessed as
easily and
intuitively
as possible
User-
friendly
navigation
not only
helps people
find what
they’re
looking for
but also
affects your
website’s
ranking in
the long run
The easier it
is to find
content, the
simpler it
will be for
search
engines to
index it
Compiled by Author From: colourlovers.com
17
Tip 5:

18. Make
Navigation
Intuitive
Here are
the basic
rules that
will make
your
website’s
navigation
better:
• Your logo in the header should
always link to your homepage
• The menu should be placed in the
header and be visible on all pages
• Sections need to be arranged in
order of importance
• Make sure that every piece of
content is accessible within three
clicks maximum
• Use vertical navigation with anchor
links if you use long-scrolling
• The footer must contain all the
practical information about you and
your business: address, phone,
email, social media, ‘Terms of use’
and ‘FAQ’
Compiled by Author From: colourlovers.com
18
Tip 5:

19. Work
Cited:
 “5 Essential Web Design Tips for a Stunning Website.” Color Design
Blog , www.colourlovers.com/blog/2018/01/09/5-essential-web-design-
tips-for-a-stunning-website.
 “9 cutting-Edge web design trends for 2018.” 99designs Blog, 12 Dec.
2017, 99designs.com/blog/trends/web-design-trends-2018/.
 “Blue Frontier.” Blue Frontier,
www.bluefrontier.co.uk/company/blog/item/the-importance-of-a-
website-to-your-marketing-strategy.
 Cousins, Carrie. “10 Web Design Trends to Watch for in 2018.” 10 Web
Design Trends to Watch for in 2018 | Design Shack, Design Shack, 12
Dec. 2017, designshack.net/articles/inspiration/web-design-trends-
2018/.
 Meazey, Matt. “The web design process in 7 simple steps | Webflow
Blog.” RSS, Webflow, 31 July 2017, webflow.com/blog/the-web-design-
process-in-7-simple-steps.
 “The Jaw Dropping 101 Web Design Statistics of 2017 You Should Not
Ignore!” SAG IPL - A Technology Blog, 27 Nov. 2017,
blog.sagipl.com/web-design-statistics/.
 Top 10 Rankings List: The Best Web Design Company in the World.
www.webpagefx.com/best-web-design-company.html.
19

20. ContactUs
fortheFull
Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com