In this final section to this series we cover a few trends that will impact web design in 2018. From using asymmetry and broken grid line layouts to color schemes and more, this Slideshare can give you some new and fun ideas for your web design project.

1. Web Design:
An overview of web design from statistics to tips and more.
1

2. Table
of
Contents
Page Title: Page Number:
Web Design Statistics: 5
Web Page Conversions 6
Web Page Design 8
Web Page Loading Time 11
Web Page Responsiveness 14
Web Design Steps for Success: 17
Goal Identification 19
Scope Definition 23
Sitemap & Wireframe Creation 27
Content Creation 31
Visual Elements 37
Testing 41
Launch 45
2

3. Table
of
Contents
Page Title: Page Number:
Top 10 Web Design Companies: 48
22SQUARED 50
360I 52
AKQA 54
Conversant 56
Cramer-Krasselt 58
Grey Global Group 60
North Kingdom 62
Publicis. Sapient 64
Razorfish 66
Tombras Group 68
Digital Marketing Aspects Impacted by Web Design: 70
Analytics & Monitoring 72
Brand Identity 75
Conversion Rate Optimization (CRO) 78
Search Engine Optimization (SEO) 81
User Experience (UX) 84
Tips for 2018: 87
Be Mobile Friendly 89
Create a Hierarchy 92
Declutter Pages 95
Increase Readability 98
Make Navigation Intuitive 101
3

4. Table
of
Contents
Page Title: Page Number:
Trends 2018: 104
Asymmetry & Broken Grid Layouts 106
Bottom Sticky Elements 110
Color Schemes 113
Custom Illustrations 117
Drop Shadows & Depth 120
Dynamic Gradients 123
Fluid Shapes 126
Integrated Animations 129
Mobile First 134
Particle Backgrounds 137
Typography 140
Voice & Natural Language Search 143
White Space Without Minimalism 146
Work Cited 148
4

5. Trends for
2018
Compiled by Author From: 99designs.com & designshack.net
5
Asymmetry & Broken Grid Layouts
Bottom Sticky Elements
Color Schemes
Custom Illustrations
Drop Shadows & Depth
Dynamix Gradients
Fluid Shapes
Integrated Animations
Mobile First
Particle Backgrounds
Typography
Voice & Natural Language Search
White Space Without Minimalism

6. Trend1Example:
Compiled by Author From: 99designs.com
6

7. Asymmetry
&Broken
GridLayouts
Trend 1:
Compiled by Author From: 99designs.com
Asymmetrical and
unconventional ‘broken’
layouts, will be strong in
2018
The appeal of the
asymmetrical layout is that
it is unique, distinctive and
sometimes experimental
7

8. Asymmetry
&Broken
GridLayouts
Trend 1:
Compiled by Author From: designshack.net
Designers are
splitting the
visual elements on
the screen with a
more
asymmetrical grid
pattern
To make this
concept work,
there needs to be a
distinct balance of
elements so that
one side of the
design isn’t
overpowering
Space and text
elements often
balance visuals to
help draw the eye
across the design
It all comes
together because
the designs still
live on a grid,
which helps keep
everything
organized
8

9. Asymmetry
&Broken
GridLayouts
Trend 1:
Compiled by Author From: 99designs.com
Large-scale brands with a lot of
content still use traditional grid-
based structures, but there is going to
be an increase in the use of
unconventional layouts
Brands are going to be using this
more to create unique experiences to
set themselves apart
Traditional companies may not be
interested in this aesthetic, but
bigger brands that can afford to be a
little risky will expect out-of-the-box
ideas from their web designer
9

10. Trend3Example:
Compiled by Author From: 99designs.com
10

11. Color
Schemes
Trend 3:
Compiled by Author From: 99designs.com
2018 is the year for super excess colors online
In the past brands and designers were stuck with
web-safe colors
Designers are slowly becoming courageous in their
approach to color
Their approach includes supersaturation and
vibrant shades
They also use headers that are no longer just horizontal
but reimagined with slashes and hard angles
11

12. Color
Schemes
Trend 3:
Compiled by Author From: designshack.net
Bright and bold color can
also be used and they have
a fresh feel that appeals to
younger users
Bold color is eye-catching
and can help draw a user
into a design
These color choices can
also create an unexpected
aesthetic
They can also create a
funkier vibe for websites
and companies that might
not be known for this tone
12

13. Color
Schemes
Trend 3:
Compiled by Author From: 99designs.com
This is partly
helped by
technological
advances in
monitors and
devices with
screens that
are more
suitable for
reproducing
richer colors
Vibrant and
even clashing
colors can be
useful for
newer brands
hoping to
instantly
attract
visitors’
attention
It’s also
perfect for
brands who
want to set
themselves
apart from
the ‘web-safe’
and the
traditional
13

14. Trend5Example:
Compiled by Author From: 99designs.com
14

15. Drop
Shadows&
Depth
Shadows have been
a staple of web
design for a while
Now, because of the
progress of web
browsers, there are
new variations
With grids and
parallax layouts,
web designers can
play with shadows
more to create
depth and the
illusion of a world
beyond the screen
This is a direct
reaction to the flat
design trend that
was popular in
years past
Trend 5:
Compiled by Author From: 99designs.com
15

16. Drop
Shadows&
Depth
Shadowplay
creates a
surprisingly
versatile effect
These effects
increase the
aesthetics of a web
page, and helps
with the User
Experience (UX)
by providing
emphasis
For example:
using soft, subtle
shadows as hover
states to designate
a link and
combining them
with vibrant color
gradients
enhances the three
dimensional effect
of the old shadows
Trend 5:
Compiled by Author From: 99designs.com
16

17. Trend7Example:
Compiled by Author From: designshack.net
17

18. Fluid
Shapes
Trend 7:
Compiled by Author From: designshack.net
Softer shapes with a
more fluid look and
even animations are
gaining popularity
Smoother lines are a
natural progression
of the polygon trend
One of the best parts
of this versatile
trend is that each of
the designs are
different
Polygons are
typically flat, two-
dimensional shapes,
although in website
projects some
polygons animate
move and seem to
have 3-D
characteristics
18

19. Fluid
Shapes
Trend 7:
Compiled by Author From: designshack.net
The same characteristic
hold for more fluid shapes:
They just don’t
have sharp
intersecting
lines
Instead each
shape is made
of smooth
curves that
flow
throughout the
design
19

20. Trend9Example:
Compiled by Author From: 99designs.com
20

21. Mobile
First
Trend 9:
Compiled by Author From: 99designs.com
Mobile browsing has officially
surpassed desktop
Almost everyone these days shops
and orders on their smartphone
In the past, this was a clunky
process that users were not as quick
to adopt
Designers had to figure out how to
make a decent menu, submenu and
sub-submenu on a small screen
21

22. Mobile
First
Trend 9:
Compiled by Author From: 99designs.com
Mobile design has
matured
The roll-out has become
established, minimizing
the menu for the small
screen
Companies may have to
ditch large, beautiful
photos sent by client on
the mobile version
Icons are more
economical in terms of
space and have become
so common that the user
has no trouble
understanding them
UX issues have become
easier to identify and fix
with micro-interactions
allowing for immediate
feedback on users
actions
22

23. Trend11Example:
Compiled by Author From: 99designs.com
23

24. Typography
Trend 11:
Compiled by Author From: 99designs.com
Typography has always been a powerful visual tool
It can create personality, evoke emotion and set the tone of a
website all while conveying important information
Device resolutions are getting sharper and easier to read,
thus there may be an increase in the use of custom fonts
Excluding Internet Explorer, many browsers can support
hand-made typefaces that are enabled by CSS for web
browsers
The trend of large letters, contrasting sans serif and serif
headings help create dynamic parallels, improve UX and
best of all, keeping the visitor reading your website
24

25. Typography
Trend 11:
Compiled by Author From: 99designs.com
For web pages in
particular, headers are
key SEO elements and
help to order
information for the
scanning eyes of readers
Looking ahead to 2018,
designers will take full
advantage of this with
web pages featuring
large and impactful
headers spun out of
creative typefaces
25

26. Trend13Example:
Compiled by Author From: designshack.net
26

27. WhiteSpace
Without
Minimalism
Trend 13:
Compiled by Author From: designshack.net
The compromise is designing with plenty of white
space, but with a much less minimalistic feel
By adding more color and design elements to a
design with a lot of space, it can feel fuller
Designers are working with white space in
plenty of other ways as well
27

28. Work
Cited:
 “5 Essential Web Design Tips for a Stunning Website.” Color Design
Blog , www.colourlovers.com/blog/2018/01/09/5-essential-web-design-
tips-for-a-stunning-website.
 “9 cutting-Edge web design trends for 2018.” 99designs Blog, 12 Dec.
2017, 99designs.com/blog/trends/web-design-trends-2018/.
 “Blue Frontier.” Blue Frontier,
www.bluefrontier.co.uk/company/blog/item/the-importance-of-a-
website-to-your-marketing-strategy.
 Cousins, Carrie. “10 Web Design Trends to Watch for in 2018.” 10 Web
Design Trends to Watch for in 2018 | Design Shack, Design Shack, 12
Dec. 2017, designshack.net/articles/inspiration/web-design-trends-
2018/.
 Meazey, Matt. “The web design process in 7 simple steps | Webflow
Blog.” RSS, Webflow, 31 July 2017, webflow.com/blog/the-web-design-
process-in-7-simple-steps.
 “The Jaw Dropping 101 Web Design Statistics of 2017 You Should Not
Ignore!” SAG IPL - A Technology Blog, 27 Nov. 2017,
blog.sagipl.com/web-design-statistics/.
 Top 10 Rankings List: The Best Web Design Company in the World.
www.webpagefx.com/best-web-design-company.html.
28

29. ContactUs
fortheFull
Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com