These are often referred to as superuser, advocacy, ambassador, or recognition programs. Do you like the idea of such a program for your community users, but don’t know where to start? With this service, we’ll collaborate to create a thorough program outline; including goals, criteria, activities, operational details, communications, timeline, success metrics, and more.

1. VIP Program
Offering Details

2. Jenny.Community, LLC
What is a VIP Program?
An exclusive invite-only program for a select group of active
community members. Includes special perks offered in exchange for
an agreement of a specified level of continued participation in the
community.
These members are those who display the model behavior of a user
and have demonstrated their knowledge and helpfulness to other
community members.

3. Jenny.Community, LLC
Creating a VIP Program is the next step in:
● Deepening the connection with select members
● Maturing your community
● Rewarding key members
● Gaining critical insight from your most active members

4. Jenny.Community, LLC
So what if I don’t have a VIP Program?
Without a program like this, it’s likely your community registration
and engagement rates will plateau.
After giving their time and contributions over a certain period of time,
your members are eager for an opportunity to have a closer
relationship with your brand and to receive more incentives for their
efforts.

5. Jenny.Community, LLC
The Benefits of a VIP Program
● Exclusivity = Appealing to users = More engagement
● Increase in customer retention and loyalty
● Indicates a milestone in and the evolution of your community
● A go-to focus group for product launches or betas
● Additional promotion of your community and brand
● Assistance with moderation*
*in some cases

6. Jenny.Community, LLC
Who is this ideal for?
A community that:
● is at least 6 months old.
● has a dedicated resource with the bandwidth to manage this
program.
● has at least 5 users who are modeling the behavior of an ideal
member and contributing more significantly than all other users.
● is ready to grow and mature into the next phase.
● has special perks that can be offered for this audience only.

7. Jenny.Community, LLC
What’s involved?*
THE DETAILS:
● Length of time: 6 weeks
● Live weekly 60-min calls, each one
dedicated to completing the
program description and outline
● Time allotted on each call for open
Q&A
● Homework items assigned after each
call (1-2 hrs/week)
● Email availability M-F, 9am-5pm
Pacific
DELIVERABLES:
● Program Description & Outline
(completed collaboratively)
● Member Guidelines/Expectations
● Templates for various member
communications
*Dependent on the package option (see slide 9).

8. Jenny.Community, LLC
Value-Added Results
In 6 weeks, your team will have a carefully crafted plan to uplevel your
community with this exclusive program.
Your VIPs will serve as ambassadors to model ideal behavior, quickly
respond to posts, encourage others to spend more time interacting, and
offer critical feedback about your product or service.
Over time, you can measure this audience to determine if this
designation equates to higher loyalty or spending with your company.

9. Jenny.Community, LLC
VIP Consulting Options - Contact for Pricing
Advanced
● Template for
the Program
Description &
Outline
● Two 60-min
consulting
calls:
beginning &
end of project
● All of Basic
option
● Full library of
templates and
example
emails and/or
interactions
● Weekly
consulting
phone calls (to
create outline
together)
● All of
Advanced
option
● Consulting
continues
through
program
launch
Basic Premium
BEST VALUE

10. Jenny.Community, LLC
Let’s create
your inaugural
class of VIPs!
LetsTalkStrategy@jenny.community
+1 (813) 777-0360
jenny.community

11. APPENDIX

12. About Jenny
Jenny Weigle (she/her) has been creating, executing, and
reviewing strategies for online communities for more than 10
years. She's worked with more than 100 brands on various
aspects of their community strategy and implementations,
including launch, migration, programming, and planning.
Jenny has helped to set or guide the strategy for numerous
communities, such as:
● Airbnb
● Google (Cloud, Stadia)
● HP
● Intuit (QuickBooks, Turbo, Accountants)
● Pinterest
● REI
● Samsung
● Sephora
And many, many more!

13. About Jenny
Jenny assists brands by bringing her expertise and
energy through her unique offerings. You may have
seen that energy when she's been a speaker at Khoros
Engage, Dreamforce, SXSW Interactive, Community By
Association’s Thrive Summit, and more..
When she's not geeking out on community strategy,
Jenny spends time in Los Angeles with her partner, John,
and stepdaughter. In her personal life, she is a proud
member of a number of communities: Southern
California Gator Club, Spiritual Sisters of Los Angeles
(which she founded), Oak Park LA (CrossFit), Sofar
Sounds, D23: The Official Disney Fan Club, and others.