A keynote at Cross Innovation Academy speaking on innovation in mobile user experience.

1. Innovation Alchemy From lean-back to jump-in, the new model for mobile interaction Jerome Nadel EVP UX & Marketing Sagem Wireless

2. being ready awareness mindset disruption empirical innovation UCD informed and validated immersive ethnography aggregation innovation ecosystems service design

6. Strategy Strategy Digital Technology Users Business Digital Technology Users Business

7. Business Strategy& Vision Data Applications Competitive Landscape IT Infrastructure Technology A B C Target Audience 1 – 7

10. Thinking big Strategist Visualist Methodologist

11. being ready awareness mindset disruption empirical innovation UCD informed and validated immersive ethnography aggregation innovation ecosystems service design

13. End user profiles

15. Navigation convention

16. Information architecture

18. UCD repository

20. New Market Find your space Know your users Create revolutionary concepts

21. Immersive ethnography

23. Homework reminders

24. Update/consultation about Childs progress

25. Help children in homework

27. Create lessons/ test papers

28. Virtual Models

29. E-assessment

31. Homework/ Project work

32. Continuous learning

33. Games

34. Messaging4 – 16

35. New Markets Know your users Find your space Create revolutionary concepts

36. being ready awareness mindset disruption empirical innovation UCD informed and validated immersive ethnography aggregation innovation ecosystems service design

37. Deep brand expression in an open world

38. “I’ve just found my favourite phone of Mobile World Congress 2010 and it’s from someone completely unexpected: Puma.” “the most endearing phone of the show...the Puma stands alone as a beautifully designed quirk of a phone... Kudos, Sagem, and long may it continue.” “It’s the added extras that really make this phone what it is. On its sporty side you can expect an analogue stopwatch, GPS run tracker, GPS bike speedo, pedometer and ooh, a yachting compass.” “The alchemy is perfect, as Puma has ensured every aspect of the OS and hardware is ultra-styled and feature-led.” “Sagem’s device breaks the mould of branded phones by actually being good.” Divergence – Expression in difference

43. Mobile Commerce MOBILE ACCESS. EYEWEAR FRAGRANCES TIMEPIECES BAGS SHOES…

44. Branded Photo App Home Screen UNIQUE SERVICES 1 4 CUSTOMIZED SERVICES 1 Main Menu THEMING GUIDELINES CORE UX MODEL Notifications Task Switching Remove 1 1 A flexible user experience platform… …that enables effective and deep brand experience

45. Why are you innovating? jerome.nadel@sagemwireless.com