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Fintech Startups of NYC 
August 2014 
A guide to the founders, VC’s, monetization & 
funding 
Jesse Podell, (@jessepod) 
-Co-Founder, The Startup Companies, Inc. 
(@nycdevshop, @techdayHQ) 
-Co-Organizer, Fintech Startups Meetup 
(@NYFTS)
NYC Based Fintech Startups 
• Not meant to be a comprehensive resource, just a guide. 
• Data from CrunchBase, AngelList, LinkedIn & company 
websites 
• See each firm’s FAQ for further details on how they make 
money- I may have overlooked some products or services 
they charge for. I may be inaccurate about pricing/fees or 
funding amounts. 
• Companies listed in random order 
• A good blog to read about the definition of fintech. 
• Special thanks to Dan Palmer (@bdjpalmer) 
Disclaimers: I did not omit any company purposefully, the information is meant to be informational only and may not be 
accurate and I personally nor my employer accept responsibility for errors or omissions. This is not an endorsement for 
any company’s market valuation or viability.
Some Observations 
• Only 5/30 detailed were founded before 2010 
• Only 2 of the 45+ mentioned have female CEO’s 
and only 6 have a female founder 
• All are based in Manhattan (Commonbond 
moved out of Brooklyn this year) 
• One company (BTX Trader) is a subsidiary of a 
Nasdaq listed company. 
• Funding amounts can be deceiving for lending 
companies as much of the $ goes to funding the 
loans on their platforms
Marketplace 
What They Do: Connects people who own stock in a private company 
with investors who want a stake in post-seed stage, pre-IPO startups 
via their fund. Charges administrative fees and has a 10% carry. 
Year Founded: 2013 
How Much They’ve Raised: $150,000 
Founders: Atish Davda, Shriram Bhashyam, Phil Haslett 
Investors: 500 Startups, John Ason
Lending 
What They Do: Collects money from individual investors, including 
alumni of graduate programs who want to support other students, and 
channels it into student loans. Charges origination fee + fixed loan 
rate. 
Year Founded: 2011 
How Much They’ve Raised: $103,50,0000 
Founders: David Klein Michael Taormina, Jessup Shean 
Investors: Tribeca Venture Partners, Vikram Pandit
Investment Management 
What They Do: Automated online investing for retail customers in 
diversified ETF portfolios using modern portfolio theory. Charges 
management fee of .15-.35% depending on balance. 
Year Founded: 2008 
How Much They’ve Raised: $45,000,000 
Founder: Jon Stein 
Investors: Menlo Ventures, Bessemer Venture Partners, Anthemis 
Group, Globespan Capital Partners
Lending 
What They Do: Online small business loan provider with CEO 
who came from Spark Capital and CTO who ran engineering at 
Venmo. Charges flat 3% origination fee. 
Year Founded: 2013 
How Much They’ve Raised: $1,500,000 
Founders: Jon Haber Peyton Sherwood 
Investors: Homebrew, Founders Collective, Matt Coffin, Collaborative 
Fund
Education 
What They Do: Y Combinator-incubated startup that provides 
tools to help retail consumers answer tough financial questions. 
They make money on advertising and lead generation. 
Year Founded: 2012 
How Much They’ve Raised: $7,600,000 
Founders: Michael Carvin, Philip Camilleri 
Investors: SV Angel, Javelin Ventures
Marketplace 
What They Do: The world’s biggest broker of venture backed private 
companies. Facilitates company controlled private buy backs and third 
party tender offers charging percentage of each transaction. Plus, they 
run The Bitcoin Investment Trust. 
Year Founded: 2006 
How Much They’ve Raised: $32,400,000 
Founders: Barry Silbert 
Investors: The Social+Capital Partnership, FirstMark Capital
Marketplace 
What They Do: Equity-based online crowdfunding platform for 
startups and small businesses. Charges 7.5% placement fee and up to 
$5,000 in dilligence, escrow, marketing, etc. 
Year Founded: 2012 
How Much They’ve Raised: $5,300,000 
Founders: James Han, Ryan Feit 
Investors: Archangel, Scout Ventures, Great Oaks
Investment Management 
What They Do: Crowdsourced estimates for EPS and other datasets 
from over 4,500 hedge fund, brokerage and independent analysts. 
Makes money on selling its data to hedge funds and other investors. 
Year Founded: 2011 
How Much They’ve Raised: $2,600,000 
Founder: Leigh Drogen 
Investors: Contour Partners, Longworth Venture, Valuestream Labs
Financial Security 
What They Do: Helps its users to identify fraudulent charges on their credit 
and debit cards, and also to keep track of their spending on the web and on 
its iPhone app. Licenses platform for banks and has monetizable financial 
data on transactions. 
Year Founded: 2010 
How Much They’ve Raised: $13,000,000 
Founder: Yaron Samid 
Investors: IA Ventures, Bessemer Venture Partners, Khosla Ventures, 
Founders Fund, Social Leverage
Marketplace 
What They Do: Axial operates the world's most active online 
network for professionals who operate, advise, finance, and 
acquire private companies. Charges a monthly fee of up to 
$4,250 for access to the network. 
Year Founded: 2012 
How Much They’ve Raised: $8,500,000 
Founder: Peter Lehrman 
Investors: First Round, Lerer Ventures
Marketplace 
What They Do: The leading user generated content site for financial 
information on global alternative investments (private equity, venture 
capital, real assets and hedge funds). Charges up to $1,000 a month 
for access to the network. 
Year Founded: 2012 
How Much They’ve Raised: $3,200,000 
Founder: Alex Bangash 
Investors: RRE Ventures, 500 Startups
Investment Management 
What They Do: Equametrics has rebranded itself as RIZM, its product 
that allows traders to create their own algorithms without needing to 
know how to code. Charges monthly subscription ($100-$250) for 
back-testing or to execute live strategies. 
Year Founded: 2011 
How Much They’ve Raised: $5,100,000 
Founder: Christopher Ivey, Adam Demos 
Notable Advisor: Joshua B. Siegel, Rubicon VC
Education 
What They Do: Learnvest’s mission is to empower women everywhere 
to take control of their personal finances. They make money by 
providing customized financial planning programs for up to $400 to set 
up and $19 a month. 
Year Founded: 2007 
How Much They’ve Raised: $69,000,000 
Founder: Alexa von Tobel 
Investors: Accel Partners, PKS Capital
Investment Management 
What They Do: OpenFin provides runtime technologies for financial 
desktops. They help financial firms update their technology and have 
less reliance on Bloomberg terminals. Sells directly to banks. 
Year Founded: 2010 
How Much They’ve Raised: $6,600,000 
Founder: Maz Dar, Chuck Doerr 
Notable Investor: Bain Capital Ventures
Lending 
What They Do: OnDeck is an online lending platform for small 
businesses that has provided over $1Bln in loans- charges 2.5% 
origination fee. According to WSJ, they’re filing for an IPO for later this 
year. 
Year Founded: 2007 
How Much They’ve Raised: $409,000,000 
Founder: Mitch Jacobs 
Investors include: Google Ventures
Mobile Payments 
What They Do: Handles B2B payments and high value payments 
from consumers to businesses using existing checking 
infrastructure. Makes fees on transactions. 
Year Founded: 2010 
How Much They’ve Raised: $3,500,000 
Founder: Jake Howerton, Jay Bhattacharya 
Investors: High Peaks Venture Partners, Contour Ventures, Village 
Ventures
Crypto Currencies 
What They Do: A low latency “liquidity platform” bitcoin exchange 
for active traders. Charges up to .25% trading fee. 
Year Founded: 2012 
How Much They’ve Raised: $1,800,000 
Founders: Janus Lukasiewicz, Yo Sub Kwon 
Investors: Tribeca Venture Partners, Archangel
Investment Management 
What They Do: They offer a platform for analysts to share 
financial models. They make money by offering different 
levels of subscription up to $200 a month. 
Year Founded: 2013 
How Much They’ve Raised: $1,000,000 
Founders: Justin Zhen, Gregory Ugwi 
Investors: 500 Startups, HKB Capital
Education 
What They Do: PayPerks drives behavior change using its web 
and mobile platform for low– and middle–income consumers 
using pre-paid cards. 
Year Founded: 2009 
How Much They’ve Raised: Undisclosed 
Founders: Jake Peters, Arlyn Davich 
Notable Investor: Anthemis Group
Marketplace 
What They Do: ACE Portal allows broker dealers to list and manage 
private placement offerings and connect with investors. Charges 
placement agents, investors, for membership access to the platform. 
Year Founded: 2010 
How Much They’ve Raised: Undisclosed 
Founder: Brendan Cahill, Peter Williams 
Major Investor: NYSE Euronext
Marketplace 
What They Do: One of the original platforms for entrepreneurs to 
collaborate with investors to fund new ventures by one of the most 
notable angel investors. Does not charge fees to startups or investors-licenses 
the platform to angel groups, VC’s, etc. 
Year Founded: 2004 
How Much They’ve Raised: Unknown 
Founder: David Rose 
Major Investor: David Rose (Rose Tech Ventures)
Banking 
What They Do: The first bank to not have plastic cards for its 
customers instead relying on NFC (Near Field Communication) 
capability of phone as a payment device. Provides instant feedback on 
payments and spending. Does not charge a monthly fee to users. 
Year Founded: 2011 
How Much They’ve Raised: $12,400,000 
Founders: Alex Sion, Brett King 
Investors: Anthemis Group, Raptor Ventures
Investment Management 
What They Do: “Next Generation Vanguard” online portfolio 
management offering “simple hedged solutions for every kind of 
investor”. Charges annual fees of up to .75% of balance. 
Year Founded: 2010 
How Much They’ve Raised: $100,000 
Founders: Mike Kane, Matthew Kane 
Notable Accelerator: SixThirty – FinTech Accelerator
Education 
What They Do: Equity crowdfunding research and education for retail 
investors. Will make money on subscription products. 
Year Founded: 2013 
How Much They’ve Raised: $1,000,000 
Founders: Matthew Milner, Wayne Mulligan 
Notable Investor: Social Leverage
Investment Banking 
What They Do: Created software that automates tediousness of 
creating investment banking pitchbooks for tablet devices. 
Already in pilot at major banks. 
Year Founded: 2011 
How Much They’ve Raised: $481,000 
Founders: Jamie Ballingall, Adrian Crockett 
Investors: Undisclosed
Education 
What They Do: Comprehensive private company database and 
data visualizations including VC’s & startups. Sells monthly 
subscriptions of up to $4,000 for predictive analytics and data 
access. 
Year Founded: 2009 
How Much They’ve Raised: Unknown 
Founders: Jonathan Sherry, Anand Sanwai 
Investors: Undisclosed
Mobile Payments 
What They Do: Built tools to enable any developer to create his or her 
own branded app and take in-person credit card payments from it. 
Charges a monthly fee per device for unlimited use of their SDK & API. 
Year Founded: 2013 
How Much They’ve Raised: $1,600,000 
Founders: Derek Webster, Tim Saunders 
Investors: ff Ventures, Payment Ventures, Great Oaks
Crypto Currencies 
What They Do: Comprehensive digital currency data dashboard and 
analytics. Charging a fee for professional level reporting tools. 
Year Founded: 2013 
How Much They’ve Raised: $2,800,000 
Founders: Jeff Schvey, Greg Schvey 
Investors include: Y Combinator, FinTech Collective, Devonshire 
Investors, Andreesen Horowitz
Marketplace 
What They Do: Formed by the merger of Rock The Post and Co- 
Founders Lab (in person networking events for tech founders) it is a 
platform for early stage startups to get funded & charges a success fee 
to startups after their fundraise. 
Year Founded: 2014 
How Much They’ve Raised: $3,300,000 
Founders: Shahab Kaviani, Tanya Prive, Alejandro Cremades 
Investors include: Mid-Atlantic Angel Group, Fortify Ventures
Marketplace 
What They Do: Provides tools to institutional investors to scale their 
investments in Online Direct Lending by providing analytics, trade 
execution, and real time reporting. 
Year Founded: 2013 
How Much They’ve Raised: $2,700,000 
Founders: Matt Burton, Jonathan Kelfer, Angela Ceresnie 
Investors include: Brooklyn Bridge Ventures, Spark Partners
Other notable startups include…
http://ctt.ec/4cDd2 
• Let me know if there’s anything else you’d like to 
see next… NYC VC’s of Fintech? Angels of 
Fintech? NYC Fintech accelerators? Tweet me 
@jessepod & lemme know! Thanks for reading!

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The Fintech Startups of NYC - 2014

  • 1. Fintech Startups of NYC August 2014 A guide to the founders, VC’s, monetization & funding Jesse Podell, (@jessepod) -Co-Founder, The Startup Companies, Inc. (@nycdevshop, @techdayHQ) -Co-Organizer, Fintech Startups Meetup (@NYFTS)
  • 2. NYC Based Fintech Startups • Not meant to be a comprehensive resource, just a guide. • Data from CrunchBase, AngelList, LinkedIn & company websites • See each firm’s FAQ for further details on how they make money- I may have overlooked some products or services they charge for. I may be inaccurate about pricing/fees or funding amounts. • Companies listed in random order • A good blog to read about the definition of fintech. • Special thanks to Dan Palmer (@bdjpalmer) Disclaimers: I did not omit any company purposefully, the information is meant to be informational only and may not be accurate and I personally nor my employer accept responsibility for errors or omissions. This is not an endorsement for any company’s market valuation or viability.
  • 3. Some Observations • Only 5/30 detailed were founded before 2010 • Only 2 of the 45+ mentioned have female CEO’s and only 6 have a female founder • All are based in Manhattan (Commonbond moved out of Brooklyn this year) • One company (BTX Trader) is a subsidiary of a Nasdaq listed company. • Funding amounts can be deceiving for lending companies as much of the $ goes to funding the loans on their platforms
  • 4. Marketplace What They Do: Connects people who own stock in a private company with investors who want a stake in post-seed stage, pre-IPO startups via their fund. Charges administrative fees and has a 10% carry. Year Founded: 2013 How Much They’ve Raised: $150,000 Founders: Atish Davda, Shriram Bhashyam, Phil Haslett Investors: 500 Startups, John Ason
  • 5. Lending What They Do: Collects money from individual investors, including alumni of graduate programs who want to support other students, and channels it into student loans. Charges origination fee + fixed loan rate. Year Founded: 2011 How Much They’ve Raised: $103,50,0000 Founders: David Klein Michael Taormina, Jessup Shean Investors: Tribeca Venture Partners, Vikram Pandit
  • 6. Investment Management What They Do: Automated online investing for retail customers in diversified ETF portfolios using modern portfolio theory. Charges management fee of .15-.35% depending on balance. Year Founded: 2008 How Much They’ve Raised: $45,000,000 Founder: Jon Stein Investors: Menlo Ventures, Bessemer Venture Partners, Anthemis Group, Globespan Capital Partners
  • 7. Lending What They Do: Online small business loan provider with CEO who came from Spark Capital and CTO who ran engineering at Venmo. Charges flat 3% origination fee. Year Founded: 2013 How Much They’ve Raised: $1,500,000 Founders: Jon Haber Peyton Sherwood Investors: Homebrew, Founders Collective, Matt Coffin, Collaborative Fund
  • 8. Education What They Do: Y Combinator-incubated startup that provides tools to help retail consumers answer tough financial questions. They make money on advertising and lead generation. Year Founded: 2012 How Much They’ve Raised: $7,600,000 Founders: Michael Carvin, Philip Camilleri Investors: SV Angel, Javelin Ventures
  • 9. Marketplace What They Do: The world’s biggest broker of venture backed private companies. Facilitates company controlled private buy backs and third party tender offers charging percentage of each transaction. Plus, they run The Bitcoin Investment Trust. Year Founded: 2006 How Much They’ve Raised: $32,400,000 Founders: Barry Silbert Investors: The Social+Capital Partnership, FirstMark Capital
  • 10. Marketplace What They Do: Equity-based online crowdfunding platform for startups and small businesses. Charges 7.5% placement fee and up to $5,000 in dilligence, escrow, marketing, etc. Year Founded: 2012 How Much They’ve Raised: $5,300,000 Founders: James Han, Ryan Feit Investors: Archangel, Scout Ventures, Great Oaks
  • 11. Investment Management What They Do: Crowdsourced estimates for EPS and other datasets from over 4,500 hedge fund, brokerage and independent analysts. Makes money on selling its data to hedge funds and other investors. Year Founded: 2011 How Much They’ve Raised: $2,600,000 Founder: Leigh Drogen Investors: Contour Partners, Longworth Venture, Valuestream Labs
  • 12. Financial Security What They Do: Helps its users to identify fraudulent charges on their credit and debit cards, and also to keep track of their spending on the web and on its iPhone app. Licenses platform for banks and has monetizable financial data on transactions. Year Founded: 2010 How Much They’ve Raised: $13,000,000 Founder: Yaron Samid Investors: IA Ventures, Bessemer Venture Partners, Khosla Ventures, Founders Fund, Social Leverage
  • 13. Marketplace What They Do: Axial operates the world's most active online network for professionals who operate, advise, finance, and acquire private companies. Charges a monthly fee of up to $4,250 for access to the network. Year Founded: 2012 How Much They’ve Raised: $8,500,000 Founder: Peter Lehrman Investors: First Round, Lerer Ventures
  • 14. Marketplace What They Do: The leading user generated content site for financial information on global alternative investments (private equity, venture capital, real assets and hedge funds). Charges up to $1,000 a month for access to the network. Year Founded: 2012 How Much They’ve Raised: $3,200,000 Founder: Alex Bangash Investors: RRE Ventures, 500 Startups
  • 15. Investment Management What They Do: Equametrics has rebranded itself as RIZM, its product that allows traders to create their own algorithms without needing to know how to code. Charges monthly subscription ($100-$250) for back-testing or to execute live strategies. Year Founded: 2011 How Much They’ve Raised: $5,100,000 Founder: Christopher Ivey, Adam Demos Notable Advisor: Joshua B. Siegel, Rubicon VC
  • 16. Education What They Do: Learnvest’s mission is to empower women everywhere to take control of their personal finances. They make money by providing customized financial planning programs for up to $400 to set up and $19 a month. Year Founded: 2007 How Much They’ve Raised: $69,000,000 Founder: Alexa von Tobel Investors: Accel Partners, PKS Capital
  • 17. Investment Management What They Do: OpenFin provides runtime technologies for financial desktops. They help financial firms update their technology and have less reliance on Bloomberg terminals. Sells directly to banks. Year Founded: 2010 How Much They’ve Raised: $6,600,000 Founder: Maz Dar, Chuck Doerr Notable Investor: Bain Capital Ventures
  • 18. Lending What They Do: OnDeck is an online lending platform for small businesses that has provided over $1Bln in loans- charges 2.5% origination fee. According to WSJ, they’re filing for an IPO for later this year. Year Founded: 2007 How Much They’ve Raised: $409,000,000 Founder: Mitch Jacobs Investors include: Google Ventures
  • 19. Mobile Payments What They Do: Handles B2B payments and high value payments from consumers to businesses using existing checking infrastructure. Makes fees on transactions. Year Founded: 2010 How Much They’ve Raised: $3,500,000 Founder: Jake Howerton, Jay Bhattacharya Investors: High Peaks Venture Partners, Contour Ventures, Village Ventures
  • 20. Crypto Currencies What They Do: A low latency “liquidity platform” bitcoin exchange for active traders. Charges up to .25% trading fee. Year Founded: 2012 How Much They’ve Raised: $1,800,000 Founders: Janus Lukasiewicz, Yo Sub Kwon Investors: Tribeca Venture Partners, Archangel
  • 21. Investment Management What They Do: They offer a platform for analysts to share financial models. They make money by offering different levels of subscription up to $200 a month. Year Founded: 2013 How Much They’ve Raised: $1,000,000 Founders: Justin Zhen, Gregory Ugwi Investors: 500 Startups, HKB Capital
  • 22. Education What They Do: PayPerks drives behavior change using its web and mobile platform for low– and middle–income consumers using pre-paid cards. Year Founded: 2009 How Much They’ve Raised: Undisclosed Founders: Jake Peters, Arlyn Davich Notable Investor: Anthemis Group
  • 23. Marketplace What They Do: ACE Portal allows broker dealers to list and manage private placement offerings and connect with investors. Charges placement agents, investors, for membership access to the platform. Year Founded: 2010 How Much They’ve Raised: Undisclosed Founder: Brendan Cahill, Peter Williams Major Investor: NYSE Euronext
  • 24. Marketplace What They Do: One of the original platforms for entrepreneurs to collaborate with investors to fund new ventures by one of the most notable angel investors. Does not charge fees to startups or investors-licenses the platform to angel groups, VC’s, etc. Year Founded: 2004 How Much They’ve Raised: Unknown Founder: David Rose Major Investor: David Rose (Rose Tech Ventures)
  • 25. Banking What They Do: The first bank to not have plastic cards for its customers instead relying on NFC (Near Field Communication) capability of phone as a payment device. Provides instant feedback on payments and spending. Does not charge a monthly fee to users. Year Founded: 2011 How Much They’ve Raised: $12,400,000 Founders: Alex Sion, Brett King Investors: Anthemis Group, Raptor Ventures
  • 26. Investment Management What They Do: “Next Generation Vanguard” online portfolio management offering “simple hedged solutions for every kind of investor”. Charges annual fees of up to .75% of balance. Year Founded: 2010 How Much They’ve Raised: $100,000 Founders: Mike Kane, Matthew Kane Notable Accelerator: SixThirty – FinTech Accelerator
  • 27. Education What They Do: Equity crowdfunding research and education for retail investors. Will make money on subscription products. Year Founded: 2013 How Much They’ve Raised: $1,000,000 Founders: Matthew Milner, Wayne Mulligan Notable Investor: Social Leverage
  • 28. Investment Banking What They Do: Created software that automates tediousness of creating investment banking pitchbooks for tablet devices. Already in pilot at major banks. Year Founded: 2011 How Much They’ve Raised: $481,000 Founders: Jamie Ballingall, Adrian Crockett Investors: Undisclosed
  • 29. Education What They Do: Comprehensive private company database and data visualizations including VC’s & startups. Sells monthly subscriptions of up to $4,000 for predictive analytics and data access. Year Founded: 2009 How Much They’ve Raised: Unknown Founders: Jonathan Sherry, Anand Sanwai Investors: Undisclosed
  • 30. Mobile Payments What They Do: Built tools to enable any developer to create his or her own branded app and take in-person credit card payments from it. Charges a monthly fee per device for unlimited use of their SDK & API. Year Founded: 2013 How Much They’ve Raised: $1,600,000 Founders: Derek Webster, Tim Saunders Investors: ff Ventures, Payment Ventures, Great Oaks
  • 31. Crypto Currencies What They Do: Comprehensive digital currency data dashboard and analytics. Charging a fee for professional level reporting tools. Year Founded: 2013 How Much They’ve Raised: $2,800,000 Founders: Jeff Schvey, Greg Schvey Investors include: Y Combinator, FinTech Collective, Devonshire Investors, Andreesen Horowitz
  • 32. Marketplace What They Do: Formed by the merger of Rock The Post and Co- Founders Lab (in person networking events for tech founders) it is a platform for early stage startups to get funded & charges a success fee to startups after their fundraise. Year Founded: 2014 How Much They’ve Raised: $3,300,000 Founders: Shahab Kaviani, Tanya Prive, Alejandro Cremades Investors include: Mid-Atlantic Angel Group, Fortify Ventures
  • 33. Marketplace What They Do: Provides tools to institutional investors to scale their investments in Online Direct Lending by providing analytics, trade execution, and real time reporting. Year Founded: 2013 How Much They’ve Raised: $2,700,000 Founders: Matt Burton, Jonathan Kelfer, Angela Ceresnie Investors include: Brooklyn Bridge Ventures, Spark Partners
  • 35. http://ctt.ec/4cDd2 • Let me know if there’s anything else you’d like to see next… NYC VC’s of Fintech? Angels of Fintech? NYC Fintech accelerators? Tweet me @jessepod & lemme know! Thanks for reading!