Icareus helps TV broadcasters and channels to reach their TV audience at anytime and anywhere with Icareus TV Everywhere solution. Icareus TV Everywhere solution includes service Icareus Suite service management platform and TV applications to almost on any device that broadcaster and TV channel can utilize: HbbTVs, SmartTVs, desktop environments, tablets and mobiles. Feature set is configures based on needs and can be e.g. Live TV, Catch-up TV, EPG, Favorites, Social media and multi-language interfaces, just to name the core ones. By using Icareus TV Everywhere app templates you can achieve a fast-to-market, positively distinctive and competitive deployment. For those who require that “little extra” we offer our professional services to build custom solutions. Version 20170620

1. CLOUD LIVE TV VOD CATCH-UP TV TIMESHIFT TV MONETIZATION SUBSCRIPTIONS ADS
FOR
BROADCASTERS
AND TV CHANNELS

2. GLOBAL CUSTOMER BASE
North-America
South-America
Central and South-Europe
North-Europe
Middle-East
Africa
Asia
Icareus has customers in about 50 countries around the world.

3. ICAREUS BUSINESS PARTNERS
RESELLER
PARTNERS
STB
PARTNERS
VIDEO
PARTNERS
OVP SALES
PARTNERS
ADDRESSABLE TV
PARTNERS
INFRA
PARTNERS

4. For TV channels and broadcasters wanting to reach the viewers everywhere and every time
For TV operators and content distributors wanting to monetize the TV services online
For all the organizations wanting to utilize the immersive 360 video experience
For enterprises to take all the functions in your organization to video generation
For enterprises, training and event companies organizing webinars and webcasting
ONLINE VIDEO AND TV PLATFORM (OVTP) TO GROW YOUR BUSINESS

5. TV WILL HAVE INTERNET ACCESS
TODAY’S VIEWERS
REQUIRE ACCESS TO
THEIR CONTENT ON
VIRTUALLY ANY DEVICE.

6. THE OVER-THE-
TOP MARKET IS
ESTIMATED TO
GROW FROM USD
28.04 BILLION IN
2015 TO USD 62.03
BILLION BY 2020
ARE YOU READY TO BE PART OF THE GROWTH?
GLOBAL OTT
VIDEO REVENUES
TO MORE THAN
DOUBLE TO
$64.8B BY 2021
FROM 2015 (29.4
BILLION)

7. FOR WHOM? FOR WHAT?
INCREASE YOUR BUSINESS WITH ICAREUS TV EVERYWHERE
BROADCASTERS & TV CHANNELS
• To build TV Everywhere service utilizing their existing technology and solutions
• To reach their TV viewers everywhere at everytime on every device
• Provide Catch-up TV, re-start TV, TimeShifting or Live TV OTT services for the viewers.
• Provide HbbTV interactive services to TV devices.
• Monetizing the content with advertising, subscription or transactional business models

8. ICAREUS SUITE TV EVERYWHERE
PLATFORM BRINGS VALUE TO
BROADCASTERS AND TV CHANNELS
BY TAKING CARE OF THE SERVICE
MANAGEMENT, APPS, METADATA
AND UX IN ALL DEVICES.

9. ICAREUS APPROACH
TV EVERYWHERE MEANS FLEXIBLE CONTENT DISTRIBUTION
1. Cloud service - Running from the global and robust cloud environment
2. TV Everywhere UX & APPS - Customisable TV Everywhere user
experience and application templates for quick and economical deployment
3. Low CAPEX - No big set-up costs
4. OPEX Service model - OPEX is based on your subscriber number or
customer base
5. Open Platform - Using our web services APIs you can integrate to legacy
systems and develop UX using 3rd parties and avoid lock-in
6. Win-win relationship - We want you to grow and succeed and we will
support this in any possible way, because our success is dependable on your
success

10. KEY FEATURES OF ICAREUS TV EVERYWHERE
OVTP TO MANAGE MULTIPLATFORM USER EXPERIENCE
Asset Management for VOD and Catch-up TV - Tools to ingest or upload content, repurpose it and to publish it on any platform.
Automated asset Transcoding to optimize the video content to any device with any network quality.
Channel Management - Linear channel or make your own playlist channel, API to import EPG data in multiple different formats.
Pay TV Package Management - Monetize your premium channels with subscription fees. Monetize your VOD content with subscription,
transactions or advertisements.
Subscriber Management - Manage your service subscribers on Icareus Suite or we integrate your CRM or BSS system through our open APIs
Ads Management - Manage Ads and Campaigns and monetize your content and service with display or pre-/mid-/post-rolls.
Device Management - Manage the devices on your service, group them or optimize the content used with each device type
Reports and Analytics - Run reports and analyze the development and success of your services

11. MODULAR SOLUTION
SUBSCRIBER
MANAGEMENT
ASSET
MANAGEMENT
CHANNEL
MANAGEMENT
PAY TV PACKAGE
MANAGEMENT
CLIENT
API
APPLICATION
AND DEVICE
MANAGEMENT
TV EVERYWHERE CLIENTS
EPG SOURCES
STREAM
SOURCES
BILLING
CAS
MANUAL
INGESTION
AUTOMATIC
INGESTION
CRM, BSS
CONTENT
MANAGEMENT
SYSTEMS
SOCIAL MEDIA
PLATFORMS
Live and File –based video
playout for multiplatform
Linear and on-demand package
management and integrations to 3rd
party systems
Ingestion, Management and
Publishing of on-demand content
Both administrative and end-user
access and profile management
Management of user
experience, application
features and devices
ANALYTICS
USERS
SETTINGS
APIs

12. UTILIZING THE
BEST 3RD PARTY
SOLUTIONS AND
SERVICES IN THE
MARKET
NO NEED TO INVENT THE WHEEL AGAIN
CONTENT PROTECTION with DRM
solutions, services and token
protections
1
2
3
PAYMENT AND BILLING solutions
payment gateways, CRM and
merchant solutions
CONTRIBUTION AND DISTRIBUTION
solutions and services

13. ICAREUS SUITE TV EVERYWHERE
PLATFORM HAS WIDE ECOSYSTEM AND
INTEGRATES EASILY WITH 3RD PARTY
SOLUTIONS THROUGH OPEN APIS.

14. XML API
ON-DEMAND CONTENT
LINEAR CHANNELS
3RD PARTY USER
INTERFACES
MANAGING THE USER EXPERIENCE
SERVICES &
USER
EXPERIENCE
SMART TVS
SMART PHONES
TABLET
DESKTOP
BROADBAND
NETWORK
CONTENT DELIVERY NETWORK
LOCAL CDN / STREAMING / EDGE SERVERS
LEGACY OPERATOR MIDDLEWARE
(OPTIONAL)
RECORDING / TRANSCODING / ENCODING / PACKAGING
DRM
DATA THROUGH API
VOD ASSETS
LINEAR CHANNELS
EPG DATA
DATA THROUGH API
.
VIDEO
PACKAGES MANAGER
DEVICES MANAGER
SUBSCRIBER MANAGER
LINEAR CHANNELS
MANAGER
ON-DEMAND VIDEO
MANAGER
TV APPLICATIONS
MANAGER
APPS
DATA
CRM / BSS SOLUTION
(OPTIONAL)
PAYMENT SOLUTIONS
DATA THROUGH API
DATA THROUGH API
VIDEO CONTROL
ICAREUS TV EVERYWHERE ECOSYSTEM
ASSET MANAGEMENT
DATA THROUGH API
OSS SOLUTION
(OPTIONAL)
ACCOUNT MANAGER REPORTS
SERVERAPIs
CLIENTAPIs

15. 3RD PARTY SOLUTIONS AND PLATFORMS
OPEN APIS FOR INTEGRATIONS ON SERVER AND CLIENT SIDE
• DRM / Tokens: The content can be secured with tokens, secure
connections and DRM solutions depending on the security requirements and
the target device(s). Supported DRM technologies include ExpressPlay, MS
PlayReady, Marlin, Verimatrix, etc.
• Content Contribution and Distribution: Icareus can help to design and
build head-end solutions with leading transcoder and media server vendors
like ATEME, ATX, Vantrix and Wowza.
• Content delivery: Icareus can provide the full service including also CDN
distribution or then you can use your own CDN provider content distribution.
Ready integrations are for Edgecast, SunCDN, Arkena, Akamai and
Amazon.
• Video players: players are selected based on each customer case
demands including used end-devices, DRM, specific features like
TimeShifting between native players, Radiant Media Player, JWPlayer,
Exoplauer, Squadeo etc.

16. MONETIZE
WITH ADS AND
PAYWALL
DO YOU WANT TO MAKE BUSINESS WITH YOUR CONTENT?
High quality videos as
Pre- or Post –rolls to your
video service.
Customer, partner or
sponsor
ads.
1
2
Limit the access to Live- o
on-demand video content
with paywall.3

17. ADVERTISEMENT OPTIONS
AUTOMATE WITH AD NETWORK OR SELL YOUR OWN
80% of the Internet data is videos, so videos ads
are also in crucial role to monetize the content.
Video ads received from video networks are high
quality. Icareus can use any international video
ads network supporting VAST calls.
Using video ad networks is convenient for the
Icareus TV Everywhere service provider as there
is no work needed to generate ads revenues.
VIDEO AD NETWORKS OWN VIDEO ADS
However, if the Icareus TV Everywhere service provider
has resources or contacts to companies that could be
advertisers or sponsors, they can generate higher
revenue by selling own pre- and post roll video ads,
which accedes the revenue from the ad networks.

18. PAYMENT OPTIONS
Icareus TV Everywhere has built in support for some
Credit card payment, gateway, PayPal, Klik&Pay and
pre-paid cards / vouchers or we can use integrations
with other 3rd party billing systems like CRM.COM or
operator’s own system.
On-demand videos or Live –channels and streams can
be packaged on Icareus TV Everywhere solution and
can be set as private and accessible only through the
paywall.
The opportunities are almost countless as you can
charge for the access to video library, single video,
video service subscription, channel subscriptions,
access to single event etc.
Payment is done with PayPal, credit or debit cards or
even with Icareus voucher – codes that are sold with
cash or otherwise just given for the customers.
ICAREUS TV EVERYWHERE WITH PAYWALL PROVIDES OPTIONS TO MONETIZE THE CONTENT
Invoicing
Vouchers
Icareus platform feature:
Integrations to other systems:
Payment options provided by other systems:

19. ICAREUS OFF-THE SHELF TV
EVERYWHERE PROVIDES TESTED AND
CONVENIENT USER EXPERIENCE TO
DIFFERENT KIND OF SERVICES IN ALL
THE DEVICES WITH MILLIONS USERS
AND 15 YEARS OF EXPERIENCE.

20. SUPPORT TO ALL IMPORTANT ENVIRONMENTS
ICAREUS WHITE LABEL TV EVERYWHERE
MobileTablets DesktopSmart TV AppsHybrid TV Services

21. ICAREUS TV EVERYWHERE CLIENT FEATURES
THE MOST VERSATILE TV SOLUTION IN THE MARKET
• High-end user experience
• Responsive web UI (optionally native apps)
• Fast UIs
• Animated transitions
• Eye appealing look-and-feel
• Easy to customize based on customer brand and feature needs
• Key features
• Login
• EPG
• Display & Pre-/Mid-/Post-roll adverstising
• Subsriptions / Transactions
• Linear/Live channels
• Favourite channels
• VOD
• Catch-up TV (watching past TV programs)
• Start-over TV (restart channels)
• TimeShift (moving on the timeline of specific channel)
• TimeShift channel (Delaying TV streaming based on timezones)
• DRM

22. TEMPLATE MOBILE, TABLET & DESKTOP UI
CONFIGURABLE AND CUSTOMIZABLE ON ALL DEVICES
High quality ‘template’ TV Everywhere UX:
• Responsive Web UI working on
every modern browser device
• Configurable to include features
based on customer’s service
• Customizable with service provider
brand (colors, images etc)
• High usability
Benefits of template TV Everywhere UX:
• Low set-up cost and economical to
maintain
• Fast delivery
• Robust and highly tested services
• Still lightly customizable GUI
Turnkey process to all devices
• Icareus configures the features
• Icareus customises the UI
• Icareus hosts the services on own
front-end servers
• Icareus maintains and further
develop the user interfaces during
the service.
Desktop user experience is based on
same TV Everywhere responsive web
user interface that is used with tablets and
mobiles. The user interface is constantly
maintained on the latest browsers on
Windows, Mac and Linux environments.
DESKTOP UI
Tablet and mobile user experiences are
based on Icareus’ responsive web template
application to provide high usability with
economical and fast set-up. All the tablet and
mobile user interfaces work both on portrait
and landscape mode.
MOBILE & TABLET UI

23. SMART TV AND HBB TV UI
FAST AND ECONOMICAL HIGH USABILITY USER EXPERIENCE
Icareus TV Everywhere application templates are
available for Samsung and LG Smart TVs. In
addition Icareus TV Everywhere provides HbbTV
based user experience working on all the different
HbbTV set-top boxes and TV sets. The supported
features include everything from EPG, VOD, catch-
up TV to live IP-channels.
TEMPLATE SMART TV UIs
Custom UX development
• The same terms and benefits
applies for the Icareus TV
Everywhere user interfaces on
TV end-devices
• However, Icareus offers also
custom UX and app
development as Turnkey delivery
for broadcasters
• The apps are delivered as turn-
key delivery including application
technical planning, development,
integrations, testing, publishing
and maintenance
• Development capability on all
different platforms including
STBs, Smart TV, mobile, tablets,
desktop etc.In addition to template user interfaces, Icareus
develops custom TV Everywhere user
interfaces to TV devices for customers that
either has some thematic channel and want to
support it specific features like sports results or
for customers that just want to have some
unique UX and can invest to it.
CUSTOM SMART TV UI

24. CUSTOM APPLICATION DEVELOPMENT SERVICES
VALUE ADDED SERVICES
Custom app development as turnkey delivery
• Development of the custom value added service to differentiate TV
Everywhere service, gain customer loyalty and bring more revenue
• Value added are delivered as turnkey delivery including, app,
customization and maintenance
Examples of deployed applications
• News
• Weather
• Social media
• Voting
• Rating & liking
• Sports services
• Contextual EPG
• Etc.
Possibility to integrate Icareus’ other solutions for TV broadcasters
• Addressable TV
• Audience Monitoring

25. 1. Easy, fast and economical to take into use – No big projects or costs to start using the cloud service.
2. Flexible OPEX business model – Low set-up investments and OPEX based business model.
3. Monetization - multiple different monetization models including e.g. advertisements, subscription or transactions with credit card
payments, PayPal, pre-paid cards, vouchers.
4. Highly scalable and robust system – Scalable, both up and down with cloud architecture enables quick changes in
computing power.
5. Versatile Features - Modular and versatile platform allows the use based on customer’s needs either those are Live TV, catch-up TV,
time-shift-TV, Re-start TV, VOD, free, advertisement based or premium paid service.
6. TV quality systems – Not just Internet – Icareus’ systems has been in TV broadcaster production use since 2004, our solutions
meet the requirements of the TV world.
7. Robust environment - Icareus Suite runs on Amazon Elastic Cloud servers and uses leading CDN networks for global distribution.
8. Easy to maintain – whole service from the cloud, automated updates done by Icareus.
9. Open API interfaces for integrations – Integration to existing/available solutions to 3rd party platforms from CMS, CRM,
EPG, DRM and billing providers or to existing Client devices.
BENEFITS OF ICAREUS TV EVERYWHERE
WHY COMPANIES SELECT ICAREUS OVER OTHER PLATFORMS?

26. TODAY’S VIEWERS REQUIRE ACCESS
TO THEIR CONTENT ON VIRTUALLY
ANY DEVICE – TV EVERYWHERE
CASE EXAMPLES

27. ATV and Icareus TV Everywhere
- In production since 2017
- HbbTV based TV service
- Live IP TV channel
- Catch-up TV + VOD
- EPG
- News
- Icareus Audience Monitoring
ATV (also stylized aTV) is a nationwide TV channel in Turkey,
began broadcasting in September 1993. ATV is an acronym of
Actual Television (Aktüel Televizyonu). The current owner is
Turkuvaz Media Group.
Turkuvaz Media Group (TMG), Turkey's second largest media
group, operates in television and radio broadcasting, newspaper
and magazine publication and printing. Throughout the years,
ATV has followed its motto to be at the top, without sacrificing
from quality, thus becoming a jewel in the crown of Turkuvaz
Media Group.
Other channels in Turkuvaz Media Group (TMG) includes
numerous thematic channels, each being leaders in their own
category. ATV Europe supports Turks living abroad and
introduces bilingual broadcasting in Europe. The group's leading
news channel AHaber offers ultra-quality, HD broadcasting.
More info: http://www.atvdistribution.com/aboutus
ADVANCED INTERACTIVE AND ON-DEMAND
SERVICES ON HBBTV FOR VIEWERS OF
LEADING COMMERCIAL TV IN TURKEY.
Advanced TV Services for Leading TV Broadcaster
CASE: ATV
ATV is leading commercial broadcaster in Turkey
owned by Turkuvaz Media Group.
Icareus brought ATV to the new interactive era of
the TV, by providing advanced TV services based
on HbbTV technology for ATV channels. Now the
viewers of ATV can access high quality IP services
on ATV’s broadcast TV channels through launcher
and red button applications.
The services improving the end-viewer experience
on big screen TV sets are enhanced EPG, catch-up
TV, TV series on VOD, weather application and
news.
on Icareus Suite OVTP (Online Video and TV Platform)
platform without the need to use any software programmers
allowing cost efficient service maintenance and new service
launches.
In addition to improving the end user experience, Icareus
helps ATV channels to generate new business.
Provided solutions also includes Icareus Audience
Monitoring solution gathering and visualizing detailed
information about TV viewers, watched TV channels,
programs series and episodes as well as used
applications. The data can be monetized by better
planning in programming and with advertising.
All the audience data can be accessed on cloud based
environment. Also the Interactive services be customized
and operated through browser based user interface
MORE DATA TO IMPROVE BROADCASTING
BUSINESS AND EASY SERVICE MAINTENANCE
ON ROBUST ENVIRONMENT

28. USER EXPERIENCE BASED ON ICAREUS TV
EVERYWHERE FOR HIGH USER EXPERIENCE
TV Everywhere from Cloud to National TV Channel
CASE: ALFA TV
Alfa TV is a Finnish private commercial TV channel
covering the whole country. It is available on
national terrestrial TV and on cable and IPTV
operators.
Icareus was responsible of bringing AlfaTV to TV
Everywhere, accessible on any device at anytime.
For the end-users AlfaTV’s service provides e.g.
catch-up TV service, Live TV channel, EPG,
Advertising and advanced content searching tools.
The user experience is customized based on the
AlfaTV’s brand, but still running on highest quality
Icareus TV Everywhere responsive web template
user interface working on all mobile, tablet, desktop
devices and other web environments.
AND THE STORY CONTINUES…
AlfaTV and Icareus TV Everywhere
- In production since 2017
- Live TV channel
- Catch-up TV
- EPG
- Responsive web UI for desktop, mobile and tablets
AlfaTV is a Finnish commercial TV channel that startedin 2012
with the name BC-TV and changed to AlfaTV:ksi in 2013.
AlfaTV is owned by Brilliance Communications Oy, which
owners are private persons and it not part of any big media
company.
AlfaTV content includes movies, entertainment, culture and
actual and thematic programs. The daily programming is based
on hourly based blocks. The channels broadcasts daily between
07:00–12:00 and during the prime time 19:00–24:00. AlfaTV is
a generic channel tries to reach wide audience with specific
attention to people in 55+ target group.
More info: http://www.alfatv.fi
END-TO-END PLATFORM WITH OPEX MODEL TO
EASY AND ECONOMICAL SERVICE MANAGEMENT
The delivered solution is based on Icareus TV
Everywhere solution running on Icareus Suite
OVTP (Online Video and TV Platform) and hosted
on cloud environment.
Icareus solution offers easy web based tools to
manage TV channel, import EPG data over XML,
manage Catch-Up TV content, categories and
metadata, monetize with video and display
advertising, transcode videos to provide adaptive
streaming and control the end-user user experience
on same management environment.
In addition Icareus offers as complementary service
also the CDN distribution and cloud storage for the
content.
After getting high quality service and TV Everywhere
solutions for web environment, AlfaTV now continues
developing their Icareus TV Everywhere service and
will launch HbbTV services in the next phase with the
help of Icareus.

29. ICAREUS HELPED BAUER MEDIA TO BRING
VIDEOS ALL THEIR ONLINE SERVICES
For Radio and TV Online Production
CASE: BAUER MEDIA
"Icareus Suite provided us a flexible and fully
featured online video platform that we were able to
fully integrate to our CMS. It helped us to
significantly decrease our costs and ease the
workflow for online video production."
BAUER MEDIA OFFERS VIDEOS TO OVER 400 000
FINNS ON DAILY BASIS
Bauer Media's online TV and video service runs on the
Icareus TV Everywhere platform. It is used to operate and
manage the video workflow and is tightly integrated with
Bauer Media's own content management system through
Icareus Suite Open API.
Icareus TV Everywhere provides Bauer Media an open and
flexible platform that could be run locally at their data center
and connected directly into CDN (content delivery network)
to deliver highest quality video at the most economical way
to their online viewers, on desktop and mobile. Icareus’
integrated turn-key solution for Bauer includes online video
platform, transcoders, streaming servers, delivery platform
and player APIs.
Bauer Media and Icareus TV Everywhere
- In production since 2015
- VOD clips on six different web sites
- Integrated transcoding workflows
- Integrated to Bauer Media's web CMS
- Adaptive video delivery to web and mobile
Bauer Media Group, which covers 16 countries and spans four
continents. In 2013 Bauer Media Group was able to increase
global sales to €2.4 billion. Group owns more than 600 journals,
400 digital media platforms and 100 radio stations around the
world and are the market leader in many international divisions.
Group continues to grow.
More info: https://www.bauermedia.com/en/
Timo Haapala
Head of Development
COMPLICATED WORKFLOW WAS SIMPLIFIED WITH
ICAREUS SUITE
Taking videos online can be a challenge due to all the
stake holders that need to be taken into account. Bauer
Media had previously trusted to several different cloud
vendors, but needed now a single point of contact to
decrease the complexity of their online video production.
The most important target and advantage was to make
video publishing easy for Bauer Media's reporters. Now
they can just use their own online CMS system to write
the news to online sites, attach video to article and push
publish. Video goes from news CMS to Icareus’ system,
which returns the video URL, takes care of video
management, transcoding, streaming and playing the
video - and it is not even shown for the news reporters.

30. Mr Toni Leiponen
Managing Director
e. Toni.Leiponen@icareus.com
m. +358 415015996
s. toni.leiponen
DON’T HESITATE TO CONTACT US AND WE WILL HELP YOU
TO HAVE THE VIDEO SERVICE YOU NEED:
Icareus Sales
e. sales@icareus.com
p. +358 9 22890801
Web. www.icareus.com
Extranet. http://extranet.icareus.com
LinkedIn:
Twitter:
Facebook:
Mr Mikko Karppinen
Director
e. Mikko.Karppinen@icareus.com
m. +358 415015993
s. mtkarppi
CONTACT DETAILS