3. The largest cool gadgets free trial and shopping guide platform in China. We provide shopping guide content,
online & offline free trial as well as an online store for the most interesting gadgets and high quality products from
all over the world to our users and general consumers. We provide purchasing decision reference of real worth for
target consumers which includes shopping recommendation from product professionals and authentic hands-on
review from our users.
We have been awarded The Best New-product Crowd-trial Platform 2015 in the second China WeMedia Annual
Conference, November 2015.
4. Age Span 23 ~ 39: 90% 500,000 WeChat Followers
70% on Mobile End 80% Middle-class Male
5,000 Chief Expert Trier
3 million user base; age 20 ~ 39;
middle class in China that are quality
sensitive
Gurus in specific fields that have a
say in specific product, instead of
commercialized KOL
Our users are highly active in social
media such as WeChat and Weibo
Content output on most valuable and
popular mobile-end platforms; high
quality content to maximize attention
economy
Genuine and intense interest in
gadgets; strive for high quality life;
like sharing and shopping
All authentic UGC; genuine word-of-
mouth; multi-dimension promoting
10,000+ Users Participation
Per Trial Campaign
5. WEIBUSI video studio shares video reviews of high quality tech
products.
Product categories include smart hardware, mobile phones,
laptops, white goods, unmanned drones, softwares, etc.
As of Jan., 2016, WEIBUSI video studio has produced video of
over 150, of which the total views surpasses 25 million.
DJI Inspire 1 Surface Pro 4Moto 360
Misfit Shine 2 Meizu MX5
Galaxy Note 5 Parrot Bebop Mi Router
BMPCC
Yuneec Q500 4K
LETV Xiaoyi Sports Camera
JiGuo.com Subsidiary Video Studio
6. Entrepreneur Voice
One-to-one interviews with
the most outstanding and
innovative entrepreneurs in
the smart industry across
the globe.
Start-up Report
Reporting the most
innovative projects and
products in VR/AR, smart
medical treatment, fitness
wearables, intelligent
vehicles and gadgets, etc.
Morning News
Daily posting in 1,000+
WeChat groups; WeChat
Moments of Zhidx.com
Chief Editor; PC/H5/Baidu
Baijia media platforms.
One-stop covering of
300,000+ industry
professionals.
Entrepreneur
Communities
Business communities are
built for resource
integration and opinion
exchanges in the industry.
Online Entrepreneurship
Lecture is given every
Thursday to share stories
of innovative enterprises.
No.1 We-Media
New Hardware is initiated
by Guoren Zhang, Chief
Editor of Zhidx.com. Its
collums on Sohu.com and
Baidu Baijia has PV
exceeding 10 million and is
awarded the Most Valuable
Original We-media in smart
industry.
Zhidx.com daily covers 300,000+ smart industry readers (As of Dec., 2015)
7. Officially invited by Apple
To Apple Launch Event in San Francisco
The ONLY Chinese smart industry media
invited
Officially invited by Volvo
To Los Angeles Auto Show in the U.S.
The ONLY Chinese smart industry media
invited
Officially invited by Microsoft
To Microsoft headquarters in the U.S.
Among the first to try HoloLens
Building a CES online community
of 300+ Chinese entrepreneurs
5-person CES reporting team
One of the Largest CES reporting
team among China’s new media
Officially invited by Intel
To Intel Developer Forum in San Francisco
The ONLY Chinese smart industry media
invited
2015.08 2015.09 2015.11 2015.11 2016.01… …
9. Challenges in New Product Promoting in China
Challenges Why? Most Effective Strategy in China
Transformation in
information obtaining
Marketing campaigns are only effective when
information is released in where the audience is
gathered. Now, to reach the target audience in a
productive way, one can no longer solely rely on
traditional media, as the new media is becoming
dominating in modern life.
Media release in multiple platform: wide coverage with
traditional media+ social media marketing.
Entering new market
Inadequate understanding of local industry,
consumer’s habit, and consumption level, etc.
Highly targeted marketing: to target at the consumer that
are the most drawn to technology and has the purchase
power to lead a quality life.
Increasing new product
awareness
Weak customer base & low brand awareness
Effective word-of-mouth communication: quality-sensitive
consumers seek authentic experience report from people
who have a say in certain product; social media facilitate
mutual-interaction and enable the word-of-mouth go viral
and to reach more potential consumer.
10. • Daily content creating of
the newest gadgets
• Trial campaigns first-
time revealing new
product to the highly-
targeted consumer
• 4 different product trial
modes
• Content ranges from
image, text and video
• Initiating trial campaign
alliance
• Single campaign covering
10 million people at most
• Cool gadget drifting box:
100+ rounds annually
• Exhibiting at 30+
exhibitions annually
• Collaborating with 10+
experience stores in
China
One-stop Promoting Solution
• Content of best-buy
recommendation
• JiGuo.com online store
• URL quick redirection to
purchasing page
• Entrepreneur Voice: high-
end interviews with
senior executives
• Morning News posting in
1000+ industry WeChat
groups
• Daily covering 300,000+
industry readers
Offline
Experience
Industry
Voice
New
Product
Exposure
Distinctive Ingenious Content + Word-of-mouth from Tech Gurus +
Highly-targeted Promotion on Multiple Platforms + Facilitating Sales in an Organic Way
Online Trial
Campaign
Shopping
Guide &
Online Store
11. Yilong Wei
WEIBUSI Video Studio
TopSmart Technology Co., Ltd., established in 2014, is an innovative company who strives for providing high quality products and services to
consumers. We headquartered in Beijing, with a branch office in Shenzhen. We have the global gadget and high-quality product crowd-trial and
distribution platform - JiGuo.com and the top smart industry media Zhidx.com, with our service covering the global market.
Our team members are all from Sohu(NASDAQ: SOHU) and 360(NYSE:QIHU), technology giants in China, with their respective expertise in new
media, e-commerce, interacting community, marketing and oversea market operation.
About Us
Peng Liu
CEO
LaRiver
CMO
Guoren Zhang
Chief Editor of Zhidx.com
Bin Liu
COO
Previously:
Head of Business of 360,
Global OP.
Sohu Mobile Game Center,
Director.
Mobile 2.0, Founder.
Previously:
Sohu Webo, Operation Director.
Sohu IT/Digi Department, VP.
Sohu Household Electronic
Channel, Chief Editor.
Previously:
Sohu IT/Digi Department, GM.
Sohu Weibo, VP.
Previously:
New Hardware, Founder.
Sohu Mobile Channel,
Chief Editor.
CNMO.com, Chief Editor.
Now:
WEIBUSI Video Studio,
Founder.
Guru of Tech Products.
Original tech video creator.
13. Type Rules / Effect Duration Outcome Product Case Presentation
Popular Trial
· Approach: Open application on all platforms of JiGuo.com(PC/H5/WeChat,
etc.)
· Rules: online application, user selecting, generating product review
· Review: One trial review for each product
· Promoting: All reviews will be posted on JiGuo’s platforms, excellent reviews
will be also published on our collaborating media
40 Days
· Applicants 3000
· Review Product
amount X 1 article
· Audience reached
1,000,000
* Large amount of
product and multiple
interesting features
Product Samsung Galaxy Note5
Quantity 20 PCS
Unit Price 5,388 RMB
Website Link Click
Designated
Trial
· Approach: Open online application for all expert triers or JiGuo.com inviting
suitable triers for specific product
· Rules: online application, user selecting, generating product review
· Review: Expert triers produce high quality product review
· Promoting: On all JiGuo.com platforms
10 Days
· Review 1
· Audience reached
100,000
* Small amount of
product or on prototype
stage
Product Fiil Wireless Bluetooth
Earphone
Quantity 1 PCE
Unit Price 1,599 RMB
Website Link Click
Alliance Trial
· Approach: All our APP, website and WeChat account alliances will co-launch
product trial campaign
· Rules: JiGuo.com will connect with tech companies and decide product
quantity for each alliance; trial campaigns is subjected to the rules of respective
alliance platforms
· Review: All trial product on our alliance platforms will have a product review
generated or its equivalent promoting material
· Promoting: JiGuo.com platforms, alliance platforms and other collaborating
media simultaneously promoting
40 Days
· Applicants
3000~10,000
· Review Product
amount X 1 article
· Audience reached
3,000,000
* New product with high
quality and large amount
Product Garmin vívosmart HR Smart
Watch
Quantity 10 PCS
Alliance JiGuo.com + ZAKER
JiGuo.com Link Click
ZAKER Link Click
Video
Trial
· Approach: JiGuo.com subordinate video studio and Chief Expert Trier
· Review: Video studio or Chief Expert Trier producing high quality review video
· Promoting: major video platform promoting
15 Days
· Time length 4~5 min
· Audience reached
100,000
* Good product of all
kinds
Product DJI Inspire 1 Pro
Quantity 1 PCE
Unit Price 27,999 RMB
Link Click
Tailored Trial Campaign: 4 Types to Suit Different Products
14. WeChat promoting ( the most popular social media app in China ) makes it possible for new product to go viral in virtual space to give new
product lasting exposure and attention among the target audience.
Effective Social Media Promoting - WeChat Trial Campaign Canvassing
Online debut
product trial activities
Users apply for trials Pop up voting rules Users share voting
pages with friends
Inviting friends to
vote and apply
Friends may start a
new vote themselves
16. Chief Expert Triers may be senior executives in well-known internet companies, and in key areas such as VC, Media, PR, Design, FMCG, Cross-
industry as well as KOL (Key Opinion Leader) with substantial influence.
Expert Triers Spreading the Word-of-mouth
User’s Influence - 5000+ Chief Expert Triers
17. New
Media
Portal
Media
WeChat
Account
Social
Media
Highly Targeted & Multi-dimension Promoting
Trial canvassing of the
applicants in their WeChat,
QQ space, online forum,
zhihu.com, QQ & WeChat
community to reach the
target audience most
effectively.
Product review and other
content covering new media:
TouTiao.com, ZAKER,
yidianzixun.com,
XianGuo.com, tuicool.com,
VIVA, etc.
PC channels of major portal
media websites; App
simultaneous content
outputting.
Video
Platform
Covering mainstream video
websites and platforms. One-
stop reaching target users
with JiGuo.com and WEIBUSI
video channels.
Vertical
Media
Covering dozens of traditional
vertical media in areas such
as technology, Internet,
automobile, finance and
economics, baby, etc.
Including influential WeChat
official accounts of more than
240, covering technology,
finance and economics,
maternal and infants, fashion,
culture, automobile, etc. Total
subscribers exceeding 50
million.
Media Resource
18. Auto Finance
Tech Fashion Baby
TOP Accounts: IT爆料汇、爱搞
机、iPhone频道、互联网爆料、科
技新知、苹果汇、安卓汇、运营商
头条、安卓之家、头条资讯等;
TOP Accounts: HOT男人、单向街
书店、商务范、小腹基、拾文化、
潮人、空间设计、前线、视觉中国、
奢侈品的那些事等;
TOP Accounts: 我是个妈妈、教子
有方、育儿亲子百科、母婴头条、
辣妈教室、育儿百科、亲子第一课
堂、妈妈之家、辣妈学堂等;
TOP Accounts: 汽车迷、爱车一族、
汽车秀、交通91.8、车头条、车头
条、新车评、易北辰、汽车微杂志、
汽车洋葱圈、非常好车、汽车很听
话等;
TOP Accounts: 水木文摘、中金在
线、政商阅读、每日经济新闻、中
国新闻周刊、创业邦、投行资本论
坛、MBA智库、CEO智库、穷爸爸
富爸爸等;
Industry Resource: WePlay Alliance Covering 50 Million WeChat Subscribers
Total WeChat Accounts: 40+
Subscriber: 900W+
Total WeChat Accounts: 20+
Subscriber: 550W+
Total WeChat Accounts: 20+
Subscriber: 650W+
Total WeChat Accounts: 100+
Subscriber: 2800W+
Total WeChat Accounts: 40+
Subscriber: 500W+
20. WeChat Moment;
Text, Photo, Video;
Feedback;
Community
interaction;
Product advocacy…
Word-of-mouth
Content
......
Gadgetry & High-quality
Product Makers
Products for try
To purchase, follow,
order online or offline
become potential consumer
Crowd-trial & Distribution Platform
Inviting expert trier to
try product
Selecting product
trial applicants
Chief Expert Trier
General Pubic
Huge influence
Wide coverage
Media of
content
spreading
and product
promoting
Word-of-mouth spreading
significantly accelerated
SNS/Community
interaction
Consumers who strive for quality life
Popular Trial - Product Trial for General Consumer
Users signing up for each product trial: 3,000+
Users covered in each trial event: 100W+
21. Case Presentation:
· Product: Dyson HP01 Air Purifier Fan, 1 PCE.
· Expert Trier Application: Selecting suitable Expert Trier applicants for
specific product.
· Product Review Generating: Reviews with text, image, etc.
· Spreading Channel: Reviews releasing on the platforms of JiGuo.com
and other 10 collaborating media of ours, total audience covered
reaching 100, 000+.
Model 1: Open Online Application for All Expert Trier Model 2: Designating Chief Expert Triers for Specific Product
· Product: Sunnto AMBIT3 RUN outdoor watch
· Expert Trier Application: Jin Xi (Baidu Baike) athlete in the China’s
National Team, male triathlon athlete.
· Product Review Generating: Wearing the watch in real match field to
experience the product, when he won the champion.
· Spreading Channel: Wearing the watch when he came to the stage to
receive the award; product reviews posting on the platforms of
JiGuo.com and other 10 collaborating media of ours, total audience
covered reaching 100, 000+.
Designated Trial - Product Trial for Expert Triers
Case Presentation:
22. JiGuo.com Trial
Collaborating Platforms
JiGuo.com has partnered with 15 trial campaign alliances, ranging from APP, website to WeChat account, who will launch product trial
campaigns together with JiGuo.com. JiGuo.com will select suitable alliance to co-launch the campaign according to the product category,
which includes technology, automobile, fashion and outdoor.
Highly targeted and quality-sensitive audience is reached and the total audience we cover in a single campaign is 10 million.
Trial Campaign Alliances Co-launch
23. GoFast China Launching Video
300W+
No.1 PV
Martin Jetpack China
Launching Video
200W+
No.1 PV
Redmi Note 3 Video Review
30W+
iPhone 6s made Tibet
Scenery Film:
Rivaling Apple Official
Commercials
Aerial Taiwan Video Produced
by JiGuo.com Expert Trier
with DJI Drone
Moto 360 Review Video
25W+
What is Video Product Trial?
For high-quality and interesting product, review video will be
produced by JiGuo.com subordinate video studio or gurus in
certain area and then be promoted with our bountiful online
marketing resources. Top tier professional video will show
product features in the most user friendly way to create brand
awareness among target consumer.
Content and Style:
Product features are showed in specific scenario with
minimalistic video style. Video episode typically lasts 3~5
minutes, individual experiencing and reviewing constitute the
greatest part and teaching is for the lesser part.
Promoting Resource:
JiGuo.com has channels on major video platforms, such as
youku.com, tudou.com, iqiyi.com, v.qq.com, tv.sohu.com, etc.
Those of WEIBUSI video study include youku.com, tudou.com,
iqiyi.com, etc.
Data:
Views per episode: 10W+
Total video channels: 20
Video Product Trial
24. Average page view of single article reaching 5W+.
Media Promoting - Zhidx.com
Press Channels:
Zhidx.com PC/H5 Site, WeChat Platform, Baidu Baijia, Sohu
News, Netease News, iFeng.com News, Today’s Headline,
ZAKER, Xianguo, Tuiku and New Hardware, etc.
Zhidx.com media service is usually in coordination with the
promotion of JiGuo.com.
1. One-to-one Personal Interview
2. Online Lecture and Seminar
3. News Publishing
4. Start-up Meet-up
5. Resource Integrating
Tim Cook / Apple CEO
Exclusive Interview by Zhidx.com
2015/05, Report
Ricardo Reyes / Tesla Motors SVP
Exclusive Interview by Zhidx.com
2015/09, Report
26. 1.13 ~ 1.15 Beijing 2016 Internet Carnival
3.6 ~ 3.12 Shanghai Appliance & electronics World Expo ( AWE )
4.20 ~ 4.22 Shenzhen Consumer Electronics China(IFA)
4.28 ~ 5.2 Beijing GMIC Beijing
May Shenzhen 2016 Shenzhen Maker Faire
5.11 ~ 5.13 Shanghai 2016 CES Aisa
6.30 ~ 7.3 Nanjing Asia Outdoor Trade Show 2016
7.6 ~ 7.8 Shanghai ISPO Shanghai
August Shanghai 2016 Tudou Festival
8.18 ~ 8.21 Chengdu 2016 MacWorld Aisa
November Beijing 2016 Beijing Maker Faire
11.16 ~ 11.21
Guang
zhou
China Hi-Tech Fair
Part of 2016 Exhibitions JiGuo.com Will Participate (Updating)
We will exhibit at no less than 30 exhibitions in China annually to create product and brand exposure for our partners as well as provide hands-
on experience opportunity for the targeted audience. Exhibition themes range from technology, smart hardware, internet, mobile internet,
fashion, outdoor, etc. and the estimated audience we reach annually is 500,000.
Besides, JiGuo.com will host smaller events and shows for offline experience, which is followed up with online promotion of the event photos
and articles on social media and mass media platforms in order to maximize brand exposure and spread positive word-of-mouth. Our offline
promoting service is open for application for all interesting product. We will select suitable products for specific exhibitions to be shown in our
booth. We will take charge of all the logistics, showcasing and media promoting, and our partners only need to provide 2 product samples
and no manpower.
Major Exhibitions JiGuo.com Participates: 30+ Annually
27. 2015 China Consumer
Electronics Expo
Qingdao/2015/07
2015 China Electronics Fair
West China
Chengdu/2015/07
China International
Smart Wearable Devices Expo
Shenzhen/2015/07
Xiaofanzhuo Innovation Venture Annal
Party
Beijing/2015/08
2015 Tudou Festival
Shanghai/2015/08
ZhongGuanCun Innovation Way
Beijing/2015/09
China Innovation Week
Beijing/2015/10
Shejipi - Innovative Brands Exhibition2015 Creative Industry Expo
Shanghai/2015/12
2015 International Smart Hardware Expo
Shenzhen/2015/08
First Beijing Maker Faire
Beijing/2015/11
Tsinghua Tong Fang Technology
Square Gadget Show
Beijing/2015/11 Beijing/2015/10
28. More>>
Freescale - Internet
of Tomorrow
Itinerant Exhibition
100 Exhibitions in 90
Cities in China
Sohu.com TV Drama Awards
Sohu.com CEO Chaoyang Zhang
in Front of JiGuo.com Booth
Apple Watch First
Experience in China
@Sina office
Started in Nov., 2014, Gadget Drifting Box is our innovative offline promoting approach that showcases the most interesting product to target
consumers in places such as tech companies, incubators, cafes, campus, annual party, and important events, effectively creating or enhancing brand
awareness among the highly targeted audience. Till Nov., 2015, we have hosted gadget drifting events for 100+ times and reaching a high-potential
consumer audience of 200,000. At present, we have product experience stations in internet giants in China such as Baidu (NASDAQ BIDU), Alibaba
(NYSE: BABA), Tencent, MI, Didi Taxi, Sina (NASDAQ: SINA), Netease (NASDAQ: NTES), iFeng.com (NYSE: FENG), momo, etc.
Application is open for all with interesting products. Successful applicants only need to provide 2 product samples to join our gadget drifting box.
Gadget Drifting Box
@Wangjing SOHO, Beijing
29. Offline Stores for Experiencing Tech Products
We have built cooperation with top tech-product experience stores,
another effective way to promoting tech products among the target
consumers.
Application is open for all companies with interesting products.
Successful applicants only need to provide 2 product samples to
be shown in the store.
32. Withings is a French company that invents smart
products and apps and their product Withings Activité
is a stunning Swiss-made watch that combines time
and activity tracking.
Trial launching time: 2015.04.07
Time duration for user to apply: 14 Days
Total number of trial watches: 25
Unit price: 3800 RMB
Event time span: 40 days
Popular Trial: Withings Activité Smart Watch
33. Trial name-list unveiling
Product hands-on trial
High quality review spreading
Exposure to target consumer
continuously
14 Days
2015.4.7-20
10 Days
2015.4.24-5-4
Review spreading
since 2015.5.4
Event launching online
Promoting among target consumer
Trial
Stage
Apply
Stage
Spreading
Stage
Trial Event Procedure
34. Rules for WeChat Viral Promoting:
1. Users with most vote will automatically secure a trial product.
2. Each user in successfully inviting one friend to vote on WeChat
canvassing page, will theoretically cast influence on 10 more people.
The conversion ratio of voting people and influenced people is less
than 10%.
Promoting of Trial Event - Viral Spreading on WeChat
3,325 UsersApplicant
500,000+ UsersTrial Event Coverage
18,240Participants in Canvassing
35. Product Reviews by JiGuo.com Users
Trial Report Links Trial Report Links
http://www.jiguo.com/article/index/831.html http://www.jiguo.com/article/index/1207.html
http://www.jiguo.com/article/index/886.html http://www.jiguo.com/article/index/1209.html
http://www.jiguo.com/article/index/909.html http://www.jiguo.com/article/index/1254.html
http://www.jiguo.com/article/index/938.html http://www.jiguo.com/article/index/2286.html
http://www.jiguo.com/article/index/984.html http://www.jiguo.com/article/index/2323.html
http://www.jiguo.com/article/index/1010.html http://www.jiguo.com/article/index/2358.html
http://www.jiguo.com/article/index/1061.html http://www.jiguo.com/article/index/2378.html
http://www.jiguo.com/article/index/1142.html http://www.jiguo.com/article/index/2380.html
http://www.jiguo.com/article/index/1134.html http://www.jiguo.com/article/index/2500.html
http://www.jiguo.com/article/index/1184.html http://www.jiguo.com/article/index/2531.html
http://www.jiguo.com/article/index/1186.html http://www.jiguo.com/article/index/2672.html
22 reviews produced by the users was selected and posted on a variety of platforms:
37. Specifics Data
Campaign Time-span 40 Days
Crowd-Trial Event Applicants 3,325
Participants in Canvassing Process 18,240
Product Trial Reports Publishing Frequency on Multiple Platforms 42
Product Trial Reports Views (Based on available data) 932,392
Users Covered in Total 1.5 Million +
Pre-stage promotion with great event media exposure has attracted a number of users, and the follow-up spreading of product
reviews helps draw the consumer’s attention continuously.
Data Summary