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The art of effective communication final
- 1. Rear Admiral Kevin Scott Commander, Expeditionary Strike Group 2 The Art of Effective Communication "The art of communication is the language of leadership." — James Humes Ryals Professor Of Language and Leadership Colorado State University
- 2. The Importance The Objective The Action The Audience The Feedback The Assessment Topics
- 3. It’s Important "Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can't get a message across clearly and motivate others to act on it, then having a message doesn't even matter." — Gilbert Amelio President and CEO of National Semiconductor Corp.
- 17. The Process Continues Every Day “ You can’t execute strategy if you can’t communicate about it.” - T. Michael Glenn President & CEO FedEx Services
- 19. Questions
- 20. Communicating Can Be Fun
Notes de l'éditeur
- There is a lot to consider when looking at effective communication. More than just ensuring we know what we want to say and have rehearsed it a couple of times. Like any operation, it requires forethought: what is the objective, who is involved, how do we accomplish the objective, how will we know we accomplished the objective, …
- This sums up why this session is important and why I hope you think it is important. This presentation will offer you a process that applies to all forms of communication: written, oral, etc.
- Always communicating something - Home, work, church, gathering, etc. Verbal and non-verbal cues Tone matters – it has to match the message. * Like I can tell by your non-verbal cues that you are ready for lunch and want me to hurry up and get started.
- Focused on all the possibilities – good and bad If not, your message may get hijacked You cannot assume the audience knows what you think they know or that they will see how it affects them individually.
- Whether in a social or professional setting, our communication always has some intent (goal) - Engagement - Relationship building - Action Mentorship
- Why: Why am I conveying the message? Why is it important to them individually? Effective communication is made at the individual level Must spend time on it.
- What is the one thing the receiver has to walk away with no matter what I say? This is true whether it is a speech, interview, press conference, meeting, conversation, etc. * Was the message consistent with what was said in the past?
- What is my objective? Knowledge – informing; what does my audience need to know Attitude – in order to change an attitude, you must first change their knowledge Behavior – what do I want them to actually do? If you do not first inform the audience, you won’t be able to affect anything.
- What do I want them to do with that “one thing”? Is it: to know us better; become more favorable; become active; become less opposed; etc… Do they know it? Were you clear?
- People are exposed to a lot of messages and influences People have more sources of information than ever before. What makes your message truly stand out? (Click the link) How do you plan for your message to cut through the clutter? FITREP Example: Where do I put the most important information (at the top) Audience example: Like I know lunch is after this presentation is distracting and some of you may already be mentally filling your plate at this very moment.
- Just as individuals are not the same, neither are audiences. What is the make up of the audience? Who is your target?
- Every message is open to multiple meanings and interpretations; must anticipate when planning People interpret things differently. The more receivers = the more interpretations. While we deliver ( encode ) our message in a way that we think is the most clear, it may not be received ( decoded ) in the same way. - Audience demographics, culture, language, disposition, etc.
- We often think we are being clear, but what we mean is not always what is taken away by the receiver. The answer is in the feedback.
- Don’t miss an opportunity to get the message across Example: N-85 Plan for feedback Only one-way feedback I know of is “Duck!” Must encourage feedback. - Typically not done Shows you are connecting Example: NECC BOD – Know when to shut up. What are you willing to do with the feedback?
- Assessment often gets overlooked or not accomplished Many excuses: not enough time, costs too much, etc. Feedback can be simple, easy and at no cost. Without it, how will you know you were successful with communication goal?
- There is more to consider than just what we want to say and how to say it How we need to critically look at what is the message we want to convey How we need to determine what are the objectives to that message Also the audience considerations that have to be taken into account if we want our effort to be successful - They are the intended receivers of the message and who are objectives depend upon Being open to all forms of feedback coupled with our assessment to help us know if we hit the mark or if we need to tailor our message