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22 Key Takeaways from The Email Design Conference
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The Email Design Conference is the premiere event for email designers and developers.
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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.
Unlocking the Mystery of the Voynich Manuscript
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In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.
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22 Key Takeaways from The Email Design Conference
1.
#TEDC15 Key Takeaways from @JimMacLeod THE 2015 EMAIL
DESIGN CONFERENCE 22
2.
#TEDC15 “Emails aren’t websites, but
email design is web design. FABIO CARNEIRO MailChimp | @flcarneiro
3.
#TEDC15 “Every year is
the “year of mobile” in email design. MIKE RAGAN ActionRocket | @mike_ragan
4.
#TEDC15 Be VIOLENT and ORIGINAL
in your emails. DAN DENNEY Code School | @dandenney “
5.
#TEDC15 “Scrolling behavior on mobile
is natural. JUSTINE JORDAN Litmus | @meladorri
6.
#TEDC15 “If you get
it right on mobile, it will look great everywhere else. CINDY WHITE Plow and Hearth
7.
#TEDC15 “Label your classes clearly.
Keep your code clean. FAITH ALBERS Whereoware | @FaithAlbers
8.
#TEDC15 “Don’t code like
it’s 1999. BRIAN GRAVES DEG | @briangraves Photo by @krieger33
9.
#TEDC15 “Step behind the click.
Who is the human behind the click. VICKY GE Amazon | @vickymakesstuff
10.
#TEDC15 “Email is a
part of your software, treat it as such. ALEX MOHR sendwithus | @alexophile
11.
#TEDC15 “A growth mindset means
empathy for clients. KRISTINA HUFFMAN Salesforce | @krudz
12.
#TEDC15 “No such thing
as pixel-perfect design in email. FABIO CARNEIRO MailChimp | @flcarneiro
13.
#TEDC15 Clicks are important to
track, but an email that isn’t opened doesn’t matter. MATT LAUDATO Constant Contact | @MattOnData “
14.
#TEDC15 “BSI: Big Sexy Images are
great. MIKE NELSON Really Good Emails | @mevlow
15.
#TEDC15 Transaction emails reduce anxiety! TOM
BUCHOK CARL SEDNAOUI MailCharts @tbuchok @CarlSednaoui “
16.
#TEDC15 “We need to
treat emails as what they are: individual issues of a single publication. RYAN MERRILL Food52 | @procload
17.
#TEDC15 “Have an elevator pitch
for yourself. ANALISA CAPOTE Gulfstream | @analisacapote
18.
#TEDC15 “ SHAIMOOM NEWAZ ExakTime |
@shaimoomn Create curiosity through emotion.
19.
#TEDC15 The power of segmentation: It
improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates, JENN RHEE Udemy | @juniorhee “
20.
#TEDC15 “Interactive emails need to
remain goal-driven. BRIAN GRAVES DEG | @briangraves
21.
#TEDC15 “The lines between email
and web are blurring; invest time in both. TED GOAS Canfield Scientific | @tedgoas
22.
#TEDC15 “Be willing to
scrap it all and start again if it doesn’t work out. MARK ROBBINS RebelMail | @M_J_Robbins
23.
#TEDC15 “Outlook and Gmail aren’t
changing anytime soon. We have to adapt to them. FABIO CARNEIRO MailChimp | @flcarneiro
24.
#TEDC15 Key Takeaways from @JimMacLeod THE 2015 EMAIL
DESIGN CONFERENCE Thank you to Litmus for putting on this great event.
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