Backlink's number one influencing factor of successful SEO, This presentation introduces its significant role, types, manifestators, strategies to win backlinks, and how to write a strong blog article with strong backlink impact. Hope you benefit from it.

1. BACKLINKS MANIFESTATIONSNew Media for Tourism Communication 2016
Jingjing Lin

2. Watch the above video here: http://bit.ly/2f1AJWI

3. Links are still the #1 factor that influences rankings, so taking
link building seriously can greatly improve your SEO success
backlinks.com
Backlinks remain an extremely important Google ranking
factor. We found the number of domains linking to a
page correlated with rankings more than any other factor.
backlinko.com [Sept, 2016]

4. Backlinks: incoming links to a website
www.usi.ch
Website 1
USI as partner
Website 2
Master of
International
Tourism
Website 3
Unforgettable
experience!
More backlinks, better accessibility

5. BACKLINKS MANIFESTATIONS
Motion Position/Shape Media Point-to-
Content
Device Price
Static
Animation
(single play or loop)
App
Interactive
Header
Footer
Before/After a post
Pop-out
Floating
In context texts
Side-bar
Text
Graphics
Image
Audio
Video
Information
Definition
Reference
Promotion
Desktop
Mobile
Free
Exchange
Paid

6. Motion

7. Animated Banner
• Incorporate movement. The animation may either stop after the cycle is
completed, or sometimes it can continue by looping the file.
Ad: Amnesty – Cluster bombs
Watch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/

8. App Banner
• Embed an online application that is with certain
functionality of service.
Ad: Fedex – Just in time
Watch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/

9. Interactive Banner
Gamification design to
engage the audience
with the brand’s Ad.
Ad: Pringles – Click
Watch the add here: http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads

10. Position & Shape

11. Back-link locations on the page
FOOTER backlinks
SITE-WIDE backlinks
CONTEXT backlinks: Search engine optimization (SEO)
is the process of affecting the visibility of
a website or a web page in a web search engine's
unpaid results—often referred to as "natural",
"organic", or "earned" results.
BANNER
backlinks
POST backlinks
https://www.linksmanagement.com/types-backlinks/
FLOATING/POP-OUT
backlinks

12. Ad sizes have been
standardized to some
extent by the IAB. Prior to
the IAB standardization,
banner ads appeared in
over 250 different sizes.
Banner Ads Size
http://bit.ly/2f1G1l0

13. Pop-out Banner
Are displayed in a new
web browser window
usually fixed to a
specific size. The idea is
not to disrupt the page
currently open

14. Media

15. Image
• Remain motionless, unchanging and still until the
visitor leaves the web page

16. Video
• According to a report published by Forrester, including video in
an email leads to a whopping 200-300% increase in click-through
rate.
• Unbounce reports that including video on a landing page can
increase conversion by 80%.
http://bit.ly/2f1zXsC

17. Graphics
• Static graphics
• Motion graphics
e.g., realistic CGI, or vector
graphics
Impact:
• Audience watch till the
end out of curiosity.
• Message well received.
http://bit.ly/2f1GHGT

18. Watch the above ad here: http://bit.ly/2f1DUgZ

19. Point-to-Content

20. Types of backlinks: point-to content
lead to pages that offer more information
related to the words that are linked in the text.
informational
backlink
provide an extended definition of the linked
words.
definitional
backlink
are used for source citation. could be
infographics, statistics, etc.
referential
backlink
lead to a landing page.
promotional
backlink

21. http://andnorth.com/stay/1
850s-farmhouse-turned-
modern-guest-house-
narrowsburg-ny/
http://fathomaway.com/slidesho
w/fathom-2016-best-travel-
blogs-and-websites/5/

22. https://en.wikipedia.org
/wiki/Massive_open_onl
ine_course
http://mooc-it.com/archives/189

23. http://www.tandfonline.
com/doi/abs/10.1207/s1
5327035ex0602_3
http://mooc-it.com/archives/189

24. https://www.blue
host.com/
http://www.shoutmeloud.com/101-ways-to-get-quality-backlinks-to-your-blog.html

25. Device

26. Mobile search
• As of May 2015, mobile search has finally surpassed
desktop search. Google is developing and pushing
mobile search as the future in all of its products and
many brands are beginning to take a different
approach to their internet strategies.
https://en.wikipedia.org/wiki/Search_engine_optimization

27. Mobile Ads
• Mobile campaigns have a variety of rich-media display options,
including: Fixed placement banners; Video, expandable etc.
Watch the above ad here: http://www.startapp.com/solutions/advertisers/

28. The best way to acquire “good” backlinks, inbound
links, is by creating unique, relevant content that
helps your prospective customers do what they do
better (make better decisions, avoid common
mistakes, etc.).
bluecorona.com

29. How to write a strong blog article
with strong backlink impact?
Title
Introduction
• S1: problem
• S2: you
Summary
of article
one
Image
Summary
of article
two
Lead-in
sentence
to action
Bullet points
of action
items (<=3) Summary
Vitae
Example: http://mooc-it.com/archives/189 Source: Engagement and nurture marketing strategies

30. References
• Types of Backlinks: nofollow and dofollow, natural and
unnatural, and more. Source:
https://www.linksmanagement.com/types-backlinks
• Four types of backlinks that your website can get. Source:
http://newsletter.seoprofiler.com/newsletter487.htm
• We Analyzed 1 Million Google Search Results. Here’s What We
Learned About SEO. Source: http://backlinko.com/search-
engine-ranking