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izd`fr ds ojnku ,oa
foKku dh ’kfDr
gekjs ’kjhj ds fy, t:jh eq[; iks”kd
rRo

ty

izksV
hUl

dkcksZg
kbMªsV
~l
olk
¼QSV½

foVkfe
Ul
feujYl
o vU; rRo
ge mfpr iks”k.k dSls izkIr dj
ldrs gSa 

Qy] lfCt;kWa] [kM+s vukt]
nkysa] nw/k&ngh] esos] ext+
vkfn
okLF; laxBuksa }kjk fu/kkZfjr nSfud iks"k.k

NIN

fo’o LokLF; laxBu
bafM;u dkamflay us‘kuy baLVhV~;wV vkW
vkWQ
(WHO)
esMhdy fjlpZ (ICMR) U;qVªh’ku (NIN)

fjdesaMsM Mk;Vªh
vykmalsl
D;k gesa vkgkj ls i;kZIr iks”k.k feyrk gS 

rys gq,] olk o dSyksjht+ ls Hkjs

tad
v/kwjs iks”k.k ds uqdlku

Fkdku] detksjh] vle; cq<+kik
dk;Z++{kerk esa deh] cky >M+uk] >qfjZ;kWa]
detksj n`f“V(
e/kqesg] ân; jksx] uiqaldrk dh laHkkouk
LokLF;o/kZd lIyhesaV~l
dh J`a[kyk
iks”k.k dh deh ls cpkus esa
lgk;d

izd`fr dk ojnku & foKku dh
çk—frd vkSj oSKkfud nksuksa’kfDr ls izkIr ykHkdkjh iks"kd rRo
lzksrksa
izd`fr dk ojnku
• cksVsfudYl ¼ikS/kksa] Qyksa ds lRo vkfn½ ls izkIr
Y;qVhu] ykbdksihu] xzhu Vh vkfn Qzh jsfMdYl ,oa
chekfj;ksa ls j{kd iks"kd rRo

esjhxks
YM

VekVj vkSj
[kqckuh
LokLF; ds fy, lja{kd o ykHkdkjh
Qk;VksU;wVªh,aV~l

xzhu Vh
foKku dh ’kfDr
çk—frd vkSj oSKkfud nksuksa lzksrksa ls izkIr ykHkdkjh
iks"kd rRoksa ls ;qDr vPNh xq.koÙkk okys fefJr
lIyhesaV~l cukus ds fy,

Qk;VksU;wfVª,aV~l] ,feuks ,flM~l]
,aVhvkWDlhMsaV foVkfeUl o feujYl ds
larqfyr fefJr lIyhesaV~l
U;wVªhpktZ dkSu ls
t:jh iks”kd rRo nsrk
gSA
izksV
hUl

foVkfe
Ul
feujYl
o vU; rRo
Base Range

4 cksVsfudYl] 3 ,feuks ,flM~l]

13 foVkfeUl] 15 feujYl
iq:"kksa ds fy,

64% izksVhu]

10% Mk;Vªh Qk;cj

lcds fy,

14 QzwV ,DlVªsDV] 6
cksVsfudYl] 5 ,feuks ,flM~l] 13

iks"kd rRoksa ls Hkjiwj
U;wVªh’kuy lIyhesaV~l

foVkfeUl] 15 feujYl
efgykvksa ds fy,
ykbdksihu] Y;qVhu]
CkhVk dSjksVhu] xzhu
Vh ds lRo
,y & vkftZfuu] ,y & yk;flu
,y & esfFkvksfuu

foVkfeu ch1] ch2] ch3] ch5] ch6]
ch12
foVkfeu lh] foVkfeu bZ] foVkfeu ,]
Qksfyd ,flM] foVkfeu ds]
dSfY’k;e] ck;ksfVu] foVkfeu Mh]
QkWlQksjl] iksVsf’k;e]
eSXuhf’k;e]
ft+ad] vk;ju] dkWij] eSaXuht+]
flfydkWu] cksjksu] vk;ksMhu]
U;wVªhpktZ esu esa
egRoiw.kZ LokLF; o/kZd
ckWVsfudYl ekStwn gSa
ykbdksihu
Y;qVhu

chVk
dsjksVhu

xzhu
Vh

Qzh jsMhdYl ls j{kk dj vle; cw<+k
gksus ls cpk,a
ZINC
• ’kkjhfjd n`<+rk o
jksx izfrjks/kd {kerk
’kqdzk.kqvksa dh l[a;k o xfr’khyrk esa o`f)
dks c<+kus esa
ft+ad ds nSfud lIyhesaVs’ku~ ds
laHkkfor ykHk

• ?kkoksa dks tYnh
Hkjus esa
• Lokn o xa/k
vuqHko djus dh
’kfDr c<+kus esa
cksVsfudYl] ,feuks ,flM~l]
foVkfeUl o feujYl ds
laHkkfor Qk;ns --fnekxh
Ckky
LoLFk
n`f"V
c<+rh
mez ds
vlj dks
Fkkes
mtkZ o
LVsfeuk
chekfj;ksa
ls lqj{kk

lfdz;rk

fxjus
ls
cpko etcwr
gfì;kW
o
tksM+
ân; dh
j{kk
Mkb
chVh
t+
ls
U;wVªhpktZ esu VscysV dSls ysa
¼14 o"kZ ls cM+s½
iq#"kksa dks
,d xksyh uk’rs ;k nksigj ds
Hkkstu ds Ckkn ,d fxykl
ikuh ds lkFk jkst ysuk
pkWdysV
pkfg,A
¶ysoMZ
VsCkysV~l

30 xksfy;ksa

ds CkkWDl
dh dher 350/Vegetarian
Jh vferkHk cPpu D;k dgrs gSa
• os c<+rh mez ds
ckotwn iwjh mtkZ
ls dke dj ikrs gSa
vki Hkh ,d VscysV
jkst ysdj U;wVªhpktZ
esu dks viuk pktZ
cukb,
U;wVªhpktZ esu dh VscysV lHkh
egRoiw.kZ foVkfeUl o feujYl ls
;qDr gS
U;wVªhpktZ
esu
Msyh gsYFk
t:jh foVkfeUl] feujYl o
lIyhesaV
cksVsfudYl jkstkuk ysus dk
vklku rjhdk
flQZ

‘11.67/-’
izfrfnu esa
tjk lksfp, bl
dher esa D;k
feyrk gS

,d lscQy
` 25/-

,d di pk;
` 12/-

,d dksYM ,d lekslk
fMªad
` 10/` 14/-
Vegetarian

Ideal Health
Supplement for
today’s Woman

vkt dh gj
ukjh ds
LokLF;
ds fy,
vkn’kZ
gsYFk
efgykvksa dh iks"k.k
vko’;drk,sa iq:"kksa ls
fHkUu gksrh gSA
• efgyk,sa iq:"kksa dh rqyuk esa
iks"k.k dh deh ls T;knk izHkkfor gks
ldrh gSA
• mUgsa mez ds gj iM+ko ij iq:"kksa
dh rqyuk esa dqN U;wVªh,aV~l dh
T;knk t:jr gksrh gSA
• Hkkjr esa yxHkx 75% efgyk,sa
,fufe;k ¼gheksXyksfou dh
deh½ ls xzflr gSa
• vk;ju] dsfY’k;e vkSj foVkfeUl ¼tSls
B1, B12, D o Qksfyd ,flM½ dh deh
O;kid gSA
13-14 o"kZ dh mez ls
yM+fd;ksa esa iks"k.k
• yM+dksa
dh c<+rh t:jr o yM+fd;kas dks tUe ls gh
•

•
•
•

leku iks"k.k fn;k tkrk gS
ij 13-14 lky dh mez ls ekfld /keZ dh
’kq:vkr gksrs gh yM+fd;ksa dh iks"k.k
dh vko’;drk,a yM+dksa ls vyx gks tkrh
gSaA
yM+fd;ksa esa gheksXyksfcu dh deh
yM+dksa dh vis{kk O;kid gSA
;g ,d lcwr gS fd yM+fd;ksa dk iks"k.k
mudh cnyrh vko’;drkvksa ds lkeus
vlarqfyr vkSj vi;kZIr gSA
U;wVªhpktZ oweu fd’kksfj;ksa dh
T;knkrj iks"k.k vko’;drkvksa dks /;ku
esa j[krs gq, 53 U;wVªh,aV~l ds lkFk
Hkkjr esa yxHkx 75%
efgyk,a
[kwu ¼gheksXyksfcu½ dh
deh
efgykvksa esa ekfld /keZ ds le;
ls - 1.4 gSaA
jkstkuk yxHkx 1.3xzflr fe-xzkizfrfnu vk;ju dh gkfu gksrh gSA
[kwu dh deh ls gksus okys
y{k.k
Fkdku] fpM+fpM+kiu]
detksjh] Hkw[k u yxuk]
Ekkufld o ’kkjhfjd
dk;Z{kerk esa deh]
ckj&ckj chekj iM+uk vkfn+
+++
vk;ju] foVkfeu ch6] ch12]
blesa ‘kkfey gS&
lh vkSj Qksfyd ,flM] tSls
vk;ju
U;wVªh,aV~l dk jkstkuk
30 fe-xzklsou gekjs fy, lgk;d gks ldrk
gS
foVkfeu
• gheksXyksfcu ds Lrj
ch6-1.5fedks c<+kus esa
xzk• yky jDr dksf’kdkvksa
ch12-1 ,flM
Qksfyd
ds fuekZ.k esa
,elhth
300 ,elhth
• jksx izfrjks/kd {kerk
c<+kus esa
U;wVªhpktZ oweu
esa csLV DokfyVh
Qsjl fol XykblhusV
ls mPp xq.koRrk
okyk vk;ju feyrk
fd’kksfj;ksa dks T;knk
iks"k.k dh vko’;drk
gksrh gSA

• fd’kksfj;ksa dks T;knk ek=k esa izksVhu]
vk;ju o vU; egRoiw.kZ U;wVªh,aV~l dh
t:jr gksrh gS rkfd rsth ls fodkl gks ldsA
• ysfdu mudk foVkfeUl o feujYl dk lsou
mudh RDA dh t:jrksa ls dkQh de gksrk
gSA
• lkekU; Hkkstu vk;ju o ftad tSls
egRoiw.kZ feujYl dh iwfrZ ugha dj ldrkA
• chekfj;ksa ls yM+us] rst fnekx] dk;Z{kerk
o ’kkjhfjd ifjiDork ds fy, Hkh feujYl dh t:jr
gksrh gSA
;qok yM+fd;ksa dks
Hkh T;knk iks"k.k dh
vko’;drk gksrh gSA
• T;knkrj yM+fd;ka Hkkstu esa vfu;fer

gksrh gS ;k de vkgkj ysrh gaS ftlls mudk
’kkjhfjd vkSj ekufld fodkl detksj gks ldrk
gSA

• fd’kksfj;ksa esa ,fufe;k O;kid gS ftl dkj.k
Fkdku] detksjh] dk;Z{kerk esa deh o
ckyksa dk >M+uk ’kq: gks ldrk gSA
• iks"k.k dh deh ls ckj ckj chekfj;ka gks
ldrh gSaA foVkfeu D dh deh ls
gfM~M;ka detksj gks tkrh gSaA
• Ropk dh lqanjrk Hkh U;wVªh’ku dh deh
ls izHkkfor gks ldrh gSA
c<+rh mez dh o ifjiDo efgykvksa
esa Hkh U;wVªh’ku dh deh
gksrh gSA

• c<+rh mez ds lkFk T;knkrj
efgykvksa dh Hkkstu ls iks"k.k
xzg.k djus dh {kerk de gks
tkrh gSA
• de [kkuiku ls vPNk iks"k.k
feyuk eqf’dy gksrk gSA
• bl mez esa dbZ egRoiw.kZ
foVkfeUl ¼tSls B12, A, C, D½ o
feujYl ¼tSls dsfY’k;e] vk;ju]
ftad] lw{e feujYl½ dh deh
laHkkfor gksrh gSA
efgykvksa ds vPNs iks"k.k dh jkg
esa pqukSfr;ka

• T;knkrj efgyk,sa Qy] lfCt;ksa] nw/k&ngh dk lsou de gh
djrh gSaA
• yM+fd;ka MkbfVax ds dkj.k dbZ U;wVªh,aV~l vius
Hkkstu ls ugha ikrh gSaA
• ftu efgykvksa dks ,uhfe;k gS ;k rks os vk;ju ;qDr [kk|
inkFkZ ugha [kkrh gSa vFkok ,slh phtsa [kkrh gSa ftlls
vk;ju dk vo’kks"k.k eqf’dy gksrk gSA
• U;wVªh’ku lIyhesaV~l fd’kksfj;ksa o efgykvksa dh
iks"k.k laca/kh t:jr iwjh djus esa lgk;d gksrs gSaA
• mi;qDr U;wVªh’ku ¼ftad] lsysfu;e] foVkfeu lh] foVkfeu
bZ] dsjksVhukWbM~l vkfn½ dh iwfrZ ls Ropk o
ckyksa dh lsgr vPNh j[kh tk ldrh gSA
Vegetarian

efgykvksa dh LokLF;
laca/kh fo’ks"k
vko’;drkvksa dk ,doweu esa ‘kkfey gSa
• U;wVªhpktZ
vewY; lek/kku
53 U;wVªh,aV~l tks efgykvksa ds

LVªkcsjh
¶ysoMZ
VscysV

LokLF; o iks"k.k dk ,d vewY;
lek/kku gSA
• 14 QzwV ,DlVªsDV~l]
• 6 ckWVsfudYl]
• 5 ,feuks ,flM~l
• 28 foVkfeUl&feujYl
• flQZ ,d VscysV U;wVªhpktZ oweu
gj jkst yhft, o iks"k.k dh deh Hkh
nwj dj vius LokLF;] mtkZ vkSj
vkd"kZ.k esa QdZ eglwl dhft,A
• LVªkcsjh ¶ysoMZ U;wVªhpktZ
oweu VscysV esa feujYl- foVkfeUl
dh dksbZ xa/k Hkh ugha gSA
Vegetarian

,izhdkWV] vokdsMks] CysdcSjh]
CywcSjh] pSjh] vukukl] vaxwj] dhoh]
uksuh] eSaxksLVhu] vukj] lkW
ikyfeVks cSjh] LVªkWcSjh] ,lhjksyk
pSjh vkfn nqyZHk Qyksa ds lRo
Y;qVhu] yk;dksihu vkSj
LVkj ¶ykoj] bofuax
fizejkst+] ¶ysDllhM]
xzhu Vh & bu lcds lRo
,y & fVªIVksQsu] ,y &
dkfuZfVu]
,y & vkthZfuu] ,y & yk;flu]
,y & fQukbys,ysukbu
foVkfeu ,] foVkfeu ch1] foVkfeu ch2] foVkfeu
ch3] foVkfeu ch5] foVkfeu ch6] foVkfeu ch12]
foVkfeu lh] foVkfeu Mh] foVkfeu bZ] Qksfyd ,flM]
ck;ksfVu] foVkfeu dsA feujYl & ftad] vk;ju]
dsfY’k;e] eSXuhf’k;e] dkWij] eSaXuht+]
QkWlQksjl] iksVsf’k;e] flfydkWu] ekWfyCMsue]
lsysfu;e] osusfM;e] cksjksu] dzksfe;e] vk;ksMhu
Acerola cherry

Apricot Extract
Avocado
Blackberry

Strawberry
Saw
palmetto
berry

14

Blueberry

Noni
Pineapple

Pomegranate
Mangosteen

Cherry
Kiwi

Grape
Starflower extract
Lutein

6

Evening
Primrose Extract

Botanicals

Lycopene

Flax seed extract
Green tea extract
,y & fVªIVksQsu] ,y &
dkfuZfVu]
,y & vkftZfuu] ,y & yk;flu]
,y & fQukbys,ysfuu
foVkfeu ,] foVkfeu ch1] foVkfeu ch2] foVkfeu
ch3] foVkfeu ch5] foVkfeu ch6] foVkfeu ch12]
foVkfeu lh] foVkfeu Mh] foVkfeu bZ] Qksfyd
,flM] ck;ksfVu] foVkfeu ds feujYl & ftad] vk;ju]
dSfY’k;e] eSXuhf’k;e] dkWij] eSaXuht+]
QkWlQksjl] iksVsf’k;e] flfydkWu] ekWfyCMsue]
lsysfu;e] osusfM;e] cksjksu] dzksfe;e] vk;ksMhu
efgykvksa esa dSfY’k;e dh deh vdlj jg
tkrh gSA
T;knkrj efgyk,a nw/k o
nw/k ls cus mRiknksa dk
lsou de gh djrh gSaA
1 Xykl nw/k
¼200 feyh-½ esa
dSfY’k;e
dh ek=k

=

200 fe-xzk- tks fd
U;wVªhpktZ
oweu dh 1
VscysV ls feyrk
gSA
QzqV
,DlVªsDV
]
cksVsfud
Yl]
,feuksa
,flM~l]
foVkfeUl
o feujYl]
lgk;d
gSa&
QzqV ,DlVªsDV]
cksVsfudYl] ,feuksa ,flM~l]
foVkfeUl i;kZIr Lrj cuk,a j[ksa
• mtkZ dk o feujYl] lgk;d gSa&
• vk;ksfMu] vk;ju] ftad+] dkWij] foVkfeu ch
dkEiySDl] ,y dkusZfVu o yk;flu

• gfM~M;ksa dks etcwrh nsa] tksM+ksa dk nnZ de
djsa
• ik;usiy ,DlVªsDV] yk;flu dSfY’k;e] eSXusf’k;e] QkWlQksjl
o foVkfeUl D vkSj K

• Ropk dh j{kk djsa o LoLFk j[ksa] vle; >qfjZ;ksa ls
cpk,a
• LVªkCkSjh] CySdCkSjh] ¶ysDl lhM~l] o LVkj ¶ykoj ds
lRo( yqVhu] yk;dksihu] vk;ksMhu] foVkfeUl A,E,C,D o ch
dkEiySDl

• Ckkyksa ds fxjus o ,uhfe;k ls cpk,sa
• vk;ju] ck;ksfVu] ftad+] lsysfu;e] yk;flu] foVkfeu ch
QzqV ,DlVªsDV] cksVsfudYl]
,feuksa ,flM~l] foVkfeUl o feujYl]
lgk;d gSa&
• ekgokjh lEca/kh ijs’kkfu;ksa dks de djsa
• ik;usiy] lkW ikyesVks] LVkj ¶ykoj ds
,DlVªsDV( foVkfeUl C, E, o B dkEiySDl( dSfY’k;e]
eSXusf’k;e] ftad

• ekufld lrdZrk o ’kkjhfjd fQVusl c<+kus esa
lgk;d
• xzhu Vh ,DlVªsDV] fQukby,ysfuu] foVkfeu D,
foVkfeu B dkEiySDl] vk;ju] vk;ksMhu] ftad o
lsysfu;e

• jksx izfrjks/kd {kerk o n`f"V cuk, j[kus esa
lgk;d
53

iks"k
d
rRok
sa
okyk
U;wVªhp
,d
ktZ oweu
esa QSV
vuwB
;k dksbZ
k
vU; otu
Msyh
c<+kus
okyk rRo
gSYF
ugha
U;wVªhpktZ oweu esa 53 iks"kd rRo gSa ftuesa 14k
QwzV
gSA
,DlVsªDV~l] 6 ckWVsfudYl] 5 egRoiw.kZ ,feuks ,flM~l 13
lIyhes
foVkfeUl o 15 feujYl ’kkfey gSaA
U;wVªhpktZ
oweu
Msyh gsYFk
vkids fy, t:jh cksVsfudYl]
lIyhesaV

,feuks ,flM~l]
Qk;VksU;wVªh,aV~l]
foVkfeUl o feujYl jkstkuk
ysus dk vklku rjhdk flQZ

’13/-’
izfrfnu esa
tjk lksfp, bl
dher esa D;k
feyrk gS

xksjsiu dh
dzhe
50 xzke 61/-

,aVh
,ftax

lu Ldzhu
120/-

50 xzke

249/-

Hkft,
100 xzke 25/-

,d vke
20/-

,d di xzhu
Vh
50/-
Hkkjrh; vkgkj esa izksVhu lkekU;r%
de gksrk gS
Hkkjrh; vkgkj esa
olk o
dkcksZgkbMªsV dh
ek=k T;knk gksrh
gS o mPp
xq.koRrk okyk
izksVhu de gksrk
gSA
• gesa T;knk
izksVhu vukt ls
feyrk gS ftldh
ikpu ;ksX;rk o
•
izksVhUl & ’kjhj ds
fcfYMax CyWkDl
ikuh ds ckn ekuo ’kjhj esa lcls izpqj ek=k esa ik;k
tkus okyk Ikks"kd rRo izksVhu gSA

’kjhj ds gj vax ¼ckyksa] peM+h]
ekalisf’k;ksa] xzafFk;ksa vkfn½ dk ,d
izeq[k fgLlk gSaA
• gj dksf’kdk vkSj T;knkrj nzO;ksa esa ik,
tkrs gaSA
• ’kjhj dh ejEer vkSj j[kj[kko ds fy, budh t:jr
gksrh gSA
• 9 ,feuks ,flM vko’;d ¼Essential½dh J`a[kykvksa ls
izksVhUl ,feuks ,flM~l dgykrs gSa D;ksafd gekjk
’kjhj bUgsa cuk ugha ikrk gS o bUgsa gesa vkgkj ls gh
curs gSA
izkIr djuk vko’;d gksrk gSA
•
izksVhu dh deh ds y{k.k
•
•
•
•
•
•

ekalisf’k;ksa dh detksjh o ÅtkZ esa deh
Ckkj&ckj Hkw[k yxuk
irys cky o VwVrs uk[kwu
jksx izfrjks/kd {kerk esa deh
t[e Hkjus esa nsjh
chekfj;ksa ls Bhd gksus esa le; yxuk
gj vk;q oxZ ds fy, izksVhu dh vko’;drk
o;Ld iq:"kksa dks izfrfnu 60 xzke o
efgykvksa dks 55 xzke izksVhu ysuk
pkfg,
• ’kkjhfjd o ekufld fodkl ds fy,
fd’kksjksa dks izksVhu dh vko’;drk
T;knk gksrh gSA
• izksVhu dh deh ls ekufld fodkl] otu
o yackbZ esa deh vk ldrh gSA
• o;Ldksa dks izfrfnu 1 xzke izfr
fdyksxzke ’kjhj ds otu ds vuqlkj
izksVhu dh vko’;drk gksrh gSA
• vkgkj ls izksVhu izkIr djus dh {kerk
vk;q ds lkFk de gks jgh gSA
lks;k izksVhu ds vuwBs
•ouLifr izksVhUl esa ;g ,d vdsyk laiw.kZ izksVhu gS
xq.k

ftlls gesa lHkh vko’;d ,feuks ,flM~l izkIr gksrs gSaA
•blesa olk Ckgqr de gksrh gS o ;g vklkuh ls ip Tkkrk
gSA
• FDA ds

vuqlkj mPp xq.koRrk (PDCAAS 1) okyk
izksVhu gSA
•;g olk o jDr esa dksysLVªkWy dh ek=k Hkh de dj
ldrk gS vkSj e/kqesg jksfx;ksa ds fy, ykHkdkjh gSA

•USFDA ds vuqlkj 25 xzke lks;k izksVhu ¼40 xzke

U;wVªhpktZ izksMkbZV½ dk lsou jkst djusMªx ,MfefuLVªs’ku
ls fny dh
FDA = QwM vkSj
USFDA ;qukbVsM
fCkekfj;ksa ls cpko gksrk&gSA LVsV QwM vkSj Mªx ,MfefuLVªs’ku
izksVhu Mk;stsLVhfCkfyVh djsDVssM ,feuks ,flM Ldksj

(PDCAAS)

25 xzke lks;k izksVhu = 40 xzke ;k 4 Hkjs gq, Ldwi ;wVªhpktZ
izksMkbZV
kgkj esa mPp xq.koRrk okys laiw.kZ izksVhu dks
Eefyr djus dk ,d lqfo/kktud rjhdk

U;wVªhpktZ izksMkbZV esa 64%
izksVhu gS
•

U;wVªhpktZ izksMkbZV gesa ’kkdkgkjh]
izkÑfrd o vklkuh ls ipus ;ksX; lks;k
izksVhu iznku djrk gS
• U;wVªhpktZ izksMkbZV esa 64% izksVhu
gS tks fd lHkh ;qokvksa o iq#"kksa vkSj
efgykvksa dks vko’;d ,feuks ,flM~l dh
iwfrZ djus esa enn djrk gSA
• blesa ’kDdj o lsP;qjsVsM QSV ¼olk½
ugha gSa vkSj blesa iz;qDr vkgkj ;ksX;
Qk;Ckj] ikpu o LokLF; ds fy, ykHknk;d
• U;wVªhpktZ izksMkbZV ds pkj Ldwi
¼40 xzke½ vkidks 25 xzke lks;k
izksVhu ns ldrs gSaA

= 25 xzke lks;k
izksVhu
Qk;Ckj
¼jftLVsaV
ekYVksMsDlVªhu½ ds Qk;ns

vkgkj ;ksX;
Qk;Ckj dCt ?
kVkus esa enn
dj ldrk gSA
laiw.kZ lks;k izksVhu o
vkgkj ;ksX; Qk;Ckj ds
LokLF; ds fy, laHkkfor
h
jhj d
Qk;ns & lks;k izksVhu gesa lHkh vko’;d ,feuks
’k
nh
k
cqfu;
k
lajpu kj
vk / k
dk

h
RDA d
iwfrZ k
nn djr
esa e
gS

,flM~l iznku djrk gS ¼ihMhdkl1½ tks
gekjs ’kjhj dh cqfu;knh lajpuk dk
vk/kkj gSaA

izksVhu dh nSfud vko’;drk ¼1
xzke izfr fdyksxzke ’kjhj ds otu
vuqlkj½ dks iwjk
djusa esa lgk;d gSA
laiw.kZ lks;k izksVhu o vkgkj
;ksX; Qk;Ckj ds LokLF; ds fy,
laHkkfor Qk;ns &
sVkis
ek
esa
Hknk
yk
;d

cqtq
xZ

otu o pCkhZ ?
kVkus esa
lgk;d gks ldrk gSA
de olk o vklkuh ls ipus ;ksX;
izksVhUl ’kjhj dh CkukoV esa
lq/kkj o gfM~M;ksa dh gkfu ls cpko
esa lgk;d gks ldrs gSaA
laiw.kZ lks;k izksVhu o vkgkj
;ksX; Qk;Ckj ds LokLF; ds fy,
laHkkfor Qk;ns &
/kqes
e
g
jksxh

lks;k izksVhu jDr esa ’kDdj dks
rsth lss ugha Ck<+krk gS o jDr
esa ’kDdj ds Lrj dks Fkkeus esa
lgk;d gks ldrk gSA

LoLFk
ân;

ân; jksx dh laHkkouk o
dksysLVªkWy
de djus esa lgk;d gks ldrk gSA
iw.kZ lks;k izksVhu o vkgkj ;ksX; Qk;Ckj ds
okLF; ds fy, laHkkfor Qk;ns &

ikp
u
’kkjhfj
d
’kfDr

lks;k izksVhu Cksgn lqikP; gSA
vkgkj ;ksX; Qk;Ckj dCt gVkus
esa enn dj ldrk gSA
’kkjhfjd ’kfDr Ck<+kus o
ekalisf’k;ksa
dks etcwr djus esa enn dj ldrk
gSA
mPp
xq.koRr
k
okyk
lks;k
vklkuh
izksVhu
ls
ikpu
;ksX;]
izkÑfrd
lks;k
izksVhu

0%
lsP;qjsVsM

vkgkj
;ksX;]
?
kqyu’khy
Qk;Ckj
iw.kZ
r%
’kkdk
gkjh
’kqxj
Qzh
Ñf=e jax o lqxa/k
U;wVªhpktZ izks MkbZV
dSlsesa mi;ksx dk rjhdk
vkgkj ysa

o;Ldksa ds fy, [kqjkd &2 Ldwi ¼20
xzke½ fnu esa nks Ckkj
cukus dh fof/k%& 200 fefy- nw/k ,d
’ksdj esa ysaA mlesa 2 Ldwi ¼20
xzke½ U;wVªhpktZ izksMkbZV Mkysa
o tksj ls fgyk,saA Lokfn"V LokLF; o/kZd
is; rS;kj gSA ’kDdj t#jr ds vuqlkj
MkysaA
izLrqfr%& 200 xzke ds tkj dh dher
¼MRP½ ek= 390/- gSaA
U;wVªhpk
tZ
izks
MkbZV
dh dksbZ
cjkcjh
ugha gS

40 xzke U;wVªhpktZ
izks MkbZV
1 Xykl nw/k

78/- izfrfnu
11/- izfrfnu

89/- izfrfnu esa U;wVªhpktZ izks MkbZV ds
pkj Ldwi nw/k ds lkFk ysus ij ,d le; ds
Hkkstu dh iwrhZ gksrh gS

40 xzke U;wVªhpktZ izks MkbZV = 25 xzke
 14 o"kZ ls vf/kd mez ds yM+dksa o o;Ld iq#"kksa ds fy, Msyh gsYFk
lIyhesaV
 gj ckj oh;Z ds ’kjhj ls fudyus ds nkSjku yxHkx 5 fe-xzk- fta+d dh gkfu gksrh
gS & U;wVªhpktZ esu 15 fe-xzk- fta+d iznku djrk gSA
 LoLFk vkWa[kksa ds fy, foVkfeUl] feujYl o vU; iks"kd rRo iznku djrk gSA
 LokLF; dks c<+kok nsus okys 4 cksVsfudYl nsrk gS ¼ykbdksihu] Y;qVhu]
CkhVk dSjksVhu o xzhu Vh ds lRo½
 13 t:jh foVkfeUl o 15 t:jh feujYl nsrk gS tks fd vkjMh, dh iwfrZ dj Hkkstu ls
mtkZ izkIr djus esa ennxkj gks ldrs gSaA
 pkWdysV ¶ysoMZ VsCkysV esa dksbZ foVkfeUl ;k feujYl dh nqxZU/k ugha
gSA
 ,d xksyh uk’rs ;k nksigj ds Hkkstu ds Ckkn ,d Xykl ikuh ds lkFk jkst ysuk
pkfg,A
 iw.kZr% ’kkdkgkjh
 iq:"kksa o efgykvksa ds fy, Msyh gsYFk lIyhesaV
 izksVhu gekjs ’kjhj dh cqfu;knh lajpuk dk vk/kkj gS o ’kjhj ds gj vax dk ,d
izeq[k fgLlk gSA
 gesa ekalisf’k;ksa ds fuek.kZ] cky] Ropk] uk[kwu o jksx izfrjks/kd {kerk ds fy,
izksVhu dh jkstkuk vko’;drk gksrh gS& U;wVªhpktZ izks MkbZV esa 64%
izksVhu gSA
 blesa ’kkfey lks;k izksVhu ,d laiw.kZ izksVhu gS] ftlls gesa lHkh vko’;d 9
,feuks ,flM~l feyrs gSa & bldk izksVhu Mk;stsLVhfCkfyVh djsDVssM ,feuks
,flM Ldksj (PDCAAS) 1 gSA
 pkj Hkjs gq, U;wVªhpktZ izks MkbZV ds Ldwi gesa 25 xzke lks;k izksVhu
nsrs gSa & ;qukbVsM LVsV QwM vkSj Mªx ,MfefuLVªs’ku (USFDA) ds vuqlkj
25 xzke lks;k izksVhu dk lsou jkst djus ls fny dh chekfj;ksa ls cpko gks ldrk
gSA
 ;g 10% vkgkj ;ksX; Qk;cj Hkh iznku djrk gS tks mfpr ikpu ls LokLF; dks
c<+kok nsrk gSA
 vyx ls ’kDdj] Ñf=e jax] fizt+osZfVo o lqxa/k ugha feykbZ xbZ gSaA
 jkstkuk 2-4 Ldwi ¼20-40 xzke½ xeZ nw/k ls ysaA ’kDdj Lokn ds vuqlkj
MkysaA
 14 o"kZ ls vf/kd mez dh yM+fd;ksa o efgykvksa ds fy, Msyh gsYFk lIyhesaV
 vk;ju o vU; feujYl vkSj foVkfeUl iznku djrk gS tks fd gheksXyksfcu ds Lrj dks
c<+kus esa enn djrs gSaA
 izR;sd VscysV esa 200 fe-xzk- dSfY’k;e & ,d Xykl nw/k ¼200 fe-yh-½ esa
lkekU;r% ik, tkus okys dSfY’k;e ds cjkcjA
 14 Qyksa ds lRo iznku djrk gS tks fd Ropk dks dkafre; cuk, j[kus esa vkSj vle;
cq<+kis ls cpkus esa ennxkj gks ldrs gSaA
 efgykvksa ds LokLF; ds fy, Qk;nsean 6 cksVsfudYl iznku djrk gS ¼Y;qVhu]
ykbdksihu vkSj LVkj ¶ykoj] bofuax fizejkst+] ¶ysDllhM] xzhu Vh & bu lcds
lRo½
 13 t:jh foVkfeUl o 15 t:jh feujYl nsrk gS tks fd vkjMh, dh iwfrZ dj Hkkstu ls
mtkZ izkIr djus esa ennxkj gks ldrs gSaA
 LVªkWcsjh ¶ysoMZ VsCkysV esa dksbZ foVkfeUl ;k feujYl dh nqxZU/k ugha
gSA
 ,d xksyh uk’rs ;k nksigj ds Hkkstu ds Ckkn ,d Xykl ikuh ds lkFk jkst ysuk
pkfg,A
 iw.kZr% ’kkdkgkjh
kekU;r% iwNs tkus okys iz’u
U;wVªhpktZ eSu] oweu] o izks MkbZV dk lsou fdl mez ls
djuk pkfg, 
U;wVªhpktZ eSu VscysV 14 o"kZ o vf/kd mez ds lHkh
yM+ds o o;Ld iq#"k jkst ys ldrs gSaA U;wVªhpktZ oweu
VscysV 14 o"kZ o vf/kd mez dh yM+fd;kWa o o;Ld efgyk,a
izfrfnu ys ldrh gSaA U;wVªhpktZ izks MkbZV izksVhu
ikWoMj lHkh fd’kksj yM+ds yM+fd;kWa o o;Ld jkst ys ldrs
gSaA
D;k U;wVªhpktZ eSu] oweu o izks MkbZV ’kkdkgkjh Hkh ys
ldrs gSa 
th gkWa] bu rhuksa izkWMDV~l esa dksbZ Hkh ekalkgkjh
rRo ’kkfey ugha gSA
U;wVªhpktZ eSu] oweu o izks MkbZV dk lsou dc rd djuk
pkfg,
kekU;r% iwNs tkus okys iz’u
D;k U;wVªhpktZ eSu] oweu] izks MkbZV ds dksbZ lkbZM bQsDV~l
gSa 
dsoy MkbZVªh lIyhesaV~l U;wVªhpktZ gksus ds dkj.k U;wVªhpktZ
eSu@ oweu o U;wVªhpktZ izks MkbZV crkbZ xbZ ek=k esa ysus ls
lk/kkj.kr% dksbZ uqdlku ugha gksrkA fQj Hkh dksbZ ijs'kkuh eglwl
gks rks U;wVªhpktZ ysuk NksM+dj vius MkDVj dh lykg ysaA tks ejht
fdUgh nokvksa dk mi;ksx dj jgs gSa mUgsa U;wVªhpktZ
eSu@oweu ;k izks MkbZV ysus ls igys vius fpfdRld ls ijke'kZ djuk
pkfg,A xfB;k ds jksfx;ksa dks U;wVªhpktZ izks MkbZV fcYdqy ugha
ysuk pkfg,A
D;k Mk;fcVhd jksxh dks U;wVªhpktZ eSu ;k oweu ds ysus ls dksbZ
uqdlku gks ldrk gS 
Mk;fcVht+ ¼ e/kqesg½ds jksxh U;wVªhpktZ eSu@oweu ;k izks
MkbZV ys ldrs gSaA U;wVªhpktZ eSu vkSj oweu esa 'kkfey
,aVhv‚DlhMsaV foVkfeUl vkSjdzksfe;e o osusfM;e tSls feujYl
Mk;fcVht+ esa ykHknk;d gks ldrs gaSA U;wVªhpktZ izks MkbZV esa
iz;qDr lks;k çksVhu Hkh mPp jä 'kdZjk ds çca/ku ds fy, Qk;nsean gks
kekU;r% iwNs tkus okys iz’u
D;k U;wVªhpktZ eSu ;k oweu yxkrkj ysus ls esjk otu c<s+xk ;k ?
kVsxk 
U;wVªhpktZ eSu o oweu Mk;Vªh U;wVªh'kuy lIyhesaV~l gaS tks
fofHkUu iks"kd rRoksa dh 'kjhj esa deh nwj dj vkidks LoLFk jgus
esa enn djrs gaSA bUgsa ysus ls dSyksjht+ ugha feyrha o gekjs
otu esa lkekU;r%dksbZ QdZ ugha iM+rk gSA
D;k U;wVªhpktZ eSu] oweu o izks MkbZV nokb;kWa gaS 
U;wVªhpktZ eSu] oweu o izks MkbZV nokb;kWa ugha gSA ;s
dsoy Mk;Vªh U;wVªh'kuy lIyhesaV~l gSa ftuesa ’kkfey foVkfeUl]
feujYl] ,feuks ,flM~l o ,aVhvkWDlhMsaV~l tSls vko';d rRoksa dh
iwfrZ dj gesa LoLFk jgus esa enn djrs gSaA
D;k U;wVªhpktZ eSu] oweu o izks MkbZV dh eq>s jkstkuk ysus
dh vknr gks tk,xh 
ugha] U;wVªhpktZ eSu] oweu o izks MkbZV esa ,slk dksbZ rRo
ugha gS tks vknr iSnk djrk gksA bUgsa vki tc rd pkgsa ys ldrs
kekU;r% iwNs tkus okys iz’u
D;k U;wVªhpktZ eSu] oweu o izks MkbZV ysus ds fy, eq>s
MkWDVj dh lykg ysuh gksxh 
U;wVªhpktZ eSu] oweu o izks MkbZV Mk;Vªh lIyhesaV~l gS vkSj
fo'o ds lHkh ns'kksa esa Mk;Vªh U;wVªh'kuy lIyhesaV~l fcuk
MkWDVj dh lykg ds nok dh o vU; nqdkuksa ij miyC/k gSaA
eSa vHkh fdlh fo'ks"k MkbZV Iyku ij gwWaA D;k ,sls esa
U;wVªhpktZ eSu] oweu o izks MkbZV dk lsou fd;k tk ldrk gS 
U;wVªhpktZ eSu] oweu o izks MkbZV vkidks vkids MkbZV Iyku
esa enn dj ldrs gSa D;ksafd buesa t:jh iks"kd rRo
¼foVkfeUl]feujYl ,feuks ,flM~l vkfn½ 'kkfey gSa tks vkidks MkbZV
Iyku esa 'kk;n ugha fey ik jgs gksaA
kekU;r% iwNs tkus okys iz’u
;fn ,d o;Ld O;fDr nSfud U;wVªhpktZ eSu ;k oweu ysrk gS] D;k mls
U;wVªhpktZ izks MkbZV Hkh ysuk pkfg,
U;wVªhpktZ eSu o oweu dh xksfy;k¡ foVkfeUl] feujYl ds vykokdqN
,feuks ,flM~l vkSj laHkor% ykHkçn cksVsfudy iks"kd rRo Hkh
çnku djrh gSa ysfdu dqy feykdj os çksVhu dh i;kZIr ek=k miyC/k
ugha djkrhaA pwafd o;Ldksa dks 55 ls 60 xzke izksVhu dh t:jr
jkstkuk gksrh gS] U;wVªhpktZ izks MkbZV ds }kjk bldh iwfrZ dh tk
ldrh gSA U;wVªhpktZ izks MkbZV dh 40 xzke ek=k esa 25 xzke
izksVhu o 4 xzke Qk;oj feyrk gSA ftldk U;wVªhpktZ eSu ;k oweu
dh xksyh ds lkFk lHkh o;Ldksa }kjk izfrfnu lsou fd;k tk ldrk gSA
tSlk fd geus ’kq:vkr esa tkuk fd gekjs ’kjhj dks
lqpk: :i ls pykus ds fy, ty] dkcksZgkbMªsV~l]
olk] izksVhu] feujYl&foVkfeUl vkfn dh jkstkuk
t:jr gksrh gSA ge T;knkrj jkstkuk ty]
dkcksZgkbMªsV vkSj olk dk lsou rks dj ysrs
gSa ij izksVhu] feujYl&foVkfeUl dh deh jg ldrh
gS] D;ksafd gekjk jkstkuk dk [kkuiku lkekU;r%
bu egRoiw.kZ U;wVªh,aV~l dh vko’;d ek=k
esa iwrhZ ugha dj ikrk gSA ge vkids fy, yk,
gSa U;wVªh’ku dh deh dks iwjk djus esa lgk;d
,d U;wVªh’ku iSdstA vkt gh ’kkfey dhft,
U;wVªhpktZ esu] U;wVªhpktZ oweu o
vkSj mBkb, larqfyr iks”k.k +}kjk
U;wVªhpktZ izks MkbV dks viuh fnup;kZ esa
LoLFk] ,utsZfVd] o fQV jgus dh fn’kk esa igyk dne
---

Health lgh rks ... Life lgh
iq:"kksa ds fy,
,d oYMZDykl U;wVªh’ku
iSdst
U;wVªhpktZ esu ¼1 VscysV
jkstkuk½
+
U;wVªhpktZ izks MkbZV
¼20 ls 40 xzke ’kke 20 ls
jkstkuk lqcg o jkstkuk½
nw/k vFkok ikuh ds lkFk
40 xzke U;wVªhpktZ izks
MkbV ysdj vki viuh
izksVhu dh vko’;drkvksa
dh iwfrZ dj ldrs gSaA
lkFk gh ,d U;wVªhpktZ
esu dh VscysV Hkh gj
jkst lkFk ysdj
feujYl&foVkfeUl o
,aVhvkWDlhMsaV~l dh
iwfrZ Hkh dj ldrs gSa
efgykvksa ds fy,
,d oYMZDykl U;wVªh’ku iSdst
U;wVªhpktZ oweu ¼1 VscysV
jkstkuk½
+
U;wVªhpktZ izks MkbZV ¼20
ls 40 xzke jkstkuk½ nw/k
vFkok ikuh ds lkFk

jkstkuk lqcg o ’kke 20 ls
40 xzke U;wVªhpktZ izks
MkbV ysdj vki viuh
izksVhu dh vko’;drkvksa
dh iwfrZ dj ldrs gSaA
lkFk gh ,d U;wVªhpktZ
oweu dh VscysV Hkh gj
jkst lkFk ysdj
feujYl&foVkfeUl]
,aVhvkWDlhMsaV~l o
Qk;VksU;wVªh,aV~l dh
Product Selling techniques
NUTRITION – A GOLDEN
OPPORTUNITY
NUTRITION – A GOLDEN OPPORTUNITY

1-csgrjhu laHkkouk 2- csgn rsth ls c<+rk
Hkkjrh; cktkj
okyk {ks=
NUTRITION – A GOLDEN OPPORTUNITY

c<+rh gqbZ yksxksa• vkd"kZd {ks=] lEekuh;
esa le>
NUTRICHARGE –

benefits to RCM distributors
INSTANT
PROFIT
COMMISSION
ON BV
INSTANT
PROFIT
izksMD ckWDl
V
lkbt
30
U;wVªhpk
tZ eSu VscysV~l
30
U;wVªhpk
tZ oweu VscysV~l
U;wVªhpk
tZ
200 xzke

dher

RATE TO RCM
DISTRIBUTORS

Qk;
nk

350

280

70

390

312

78

390

312

78
product

SALES
INCENTIVE ON
BV BV
SALES INCENTIVES

NUTRICHARGE MAN

210

10% to 32%

NUTRICHARGE WOMAN

234

10% to 32%

NUTRICHARGE PRO DIET

234

10% to 32%
product

Sales
incentive

NUTRICHARGE
MAN

10%

NUTRICHARGE
WOMAN
NUTRICHARGE
PRO DIET

SALES
INCENTIVE ON
MINIMUM RETAIL
BV
BV

TOTAL

EARNING

PROFIT

210

21

70

91

10%

234

23.40

78

101

10%

234

23.40

78

101
SALES
INCENTIVE ON
RETAIL
BV
EARNING
BV

product

Sales
incentive

NUTRICHARGE
MAN

32%

210

67

70

137

NUTRICHARGE
WOMAN

32%

234

75

78

153

NUTRICHARGE
PRO DIET

32%

234

75

78

153

PROFIT

TOTAL
product

RATE

NUTRICHARGE MAN

280

NUTRICHARGE WOMAN

312

NUTRICHARGE PRO DIET

312

ALL THREE PRODUCT PURCHASE

904
Minerals, Vitamins
& Botanicals
U;wVªhpktZ
izksMkbZV +
U;wVªhpktZ esu/ oweu

Minerals, Vitamins
& Botanicals

PROTEIN
& FIBER

Minerals, Vitamins
&
Botanicals

As per RDA
For Men

As per RDA
For Men / Women

As per RDA
For Women
Nutricharge
KIDS
(POWDER FORM)
Nutricharge
SLIM & FIT
Sachet
Nutricharge
JOINT HEALTH
Sachet / Tablet
vkbZ;s U;wVªh’ku dh ’kkunkj nqfu;k
esa vkSj tkfu, dSls vki U;wVªhpktZ
ds ckjs esa vf/kd ls vf/kd tkudj ,d
ykHknk;d volj dks vius fy, ,d csgrjhu
dekbZ o vkd"kZd is’ks dk tfj;k cuk
ldrs gSaA
Listen to our brand anthem
Nutricharge

Singer – Shaan
Lyrics- Sameer
WATCH OUR AD FILM

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NUTRICHARGE JKJAIN 9213917347

  • 1. izd`fr ds ojnku ,oa foKku dh ’kfDr
  • 2. gekjs ’kjhj ds fy, t:jh eq[; iks”kd rRo ty izksV hUl dkcksZg kbMªsV ~l olk ¼QSV½ foVkfe Ul feujYl o vU; rRo
  • 3. ge mfpr iks”k.k dSls izkIr dj ldrs gSa Qy] lfCt;kWa] [kM+s vukt] nkysa] nw/k&ngh] esos] ext+ vkfn
  • 4. okLF; laxBuksa }kjk fu/kkZfjr nSfud iks"k.k NIN fo’o LokLF; laxBu bafM;u dkamflay us‘kuy baLVhV~;wV vkW vkWQ (WHO) esMhdy fjlpZ (ICMR) U;qVªh’ku (NIN) fjdesaMsM Mk;Vªh vykmalsl
  • 5. D;k gesa vkgkj ls i;kZIr iks”k.k feyrk gS rys gq,] olk o dSyksjht+ ls Hkjs tad
  • 6. v/kwjs iks”k.k ds uqdlku Fkdku] detksjh] vle; cq<+kik dk;Z++{kerk esa deh] cky >M+uk] >qfjZ;kWa] detksj n`f“V( e/kqesg] ân; jksx] uiqaldrk dh laHkkouk
  • 7. LokLF;o/kZd lIyhesaV~l dh J`a[kyk iks”k.k dh deh ls cpkus esa lgk;d izd`fr dk ojnku & foKku dh çk—frd vkSj oSKkfud nksuksa’kfDr ls izkIr ykHkdkjh iks"kd rRo lzksrksa
  • 8. izd`fr dk ojnku • cksVsfudYl ¼ikS/kksa] Qyksa ds lRo vkfn½ ls izkIr Y;qVhu] ykbdksihu] xzhu Vh vkfn Qzh jsfMdYl ,oa chekfj;ksa ls j{kd iks"kd rRo esjhxks YM VekVj vkSj [kqckuh LokLF; ds fy, lja{kd o ykHkdkjh Qk;VksU;wVªh,aV~l xzhu Vh
  • 9. foKku dh ’kfDr çk—frd vkSj oSKkfud nksuksa lzksrksa ls izkIr ykHkdkjh iks"kd rRoksa ls ;qDr vPNh xq.koÙkk okys fefJr lIyhesaV~l cukus ds fy, Qk;VksU;wfVª,aV~l] ,feuks ,flM~l] ,aVhvkWDlhMsaV foVkfeUl o feujYl ds larqfyr fefJr lIyhesaV~l
  • 10. U;wVªhpktZ dkSu ls t:jh iks”kd rRo nsrk gSA izksV hUl foVkfe Ul feujYl o vU; rRo
  • 11. Base Range 4 cksVsfudYl] 3 ,feuks ,flM~l] 13 foVkfeUl] 15 feujYl iq:"kksa ds fy, 64% izksVhu] 10% Mk;Vªh Qk;cj lcds fy, 14 QzwV ,DlVªsDV] 6 cksVsfudYl] 5 ,feuks ,flM~l] 13 iks"kd rRoksa ls Hkjiwj U;wVªh’kuy lIyhesaV~l foVkfeUl] 15 feujYl efgykvksa ds fy,
  • 12. ykbdksihu] Y;qVhu] CkhVk dSjksVhu] xzhu Vh ds lRo ,y & vkftZfuu] ,y & yk;flu ,y & esfFkvksfuu foVkfeu ch1] ch2] ch3] ch5] ch6] ch12 foVkfeu lh] foVkfeu bZ] foVkfeu ,] Qksfyd ,flM] foVkfeu ds] dSfY’k;e] ck;ksfVu] foVkfeu Mh] QkWlQksjl] iksVsf’k;e] eSXuhf’k;e] ft+ad] vk;ju] dkWij] eSaXuht+] flfydkWu] cksjksu] vk;ksMhu]
  • 13. U;wVªhpktZ esu esa egRoiw.kZ LokLF; o/kZd ckWVsfudYl ekStwn gSa ykbdksihu Y;qVhu chVk dsjksVhu xzhu Vh Qzh jsMhdYl ls j{kk dj vle; cw<+k gksus ls cpk,a
  • 14. ZINC • ’kkjhfjd n`<+rk o jksx izfrjks/kd {kerk ’kqdzk.kqvksa dh l[a;k o xfr’khyrk esa o`f) dks c<+kus esa ft+ad ds nSfud lIyhesaVs’ku~ ds laHkkfor ykHk • ?kkoksa dks tYnh Hkjus esa • Lokn o xa/k vuqHko djus dh ’kfDr c<+kus esa
  • 15. cksVsfudYl] ,feuks ,flM~l] foVkfeUl o feujYl ds laHkkfor Qk;ns --fnekxh Ckky LoLFk n`f"V c<+rh mez ds vlj dks Fkkes mtkZ o LVsfeuk chekfj;ksa ls lqj{kk lfdz;rk fxjus ls cpko etcwr gfì;kW o tksM+ ân; dh j{kk Mkb chVh t+ ls
  • 16. U;wVªhpktZ esu VscysV dSls ysa ¼14 o"kZ ls cM+s½ iq#"kksa dks ,d xksyh uk’rs ;k nksigj ds Hkkstu ds Ckkn ,d fxykl ikuh ds lkFk jkst ysuk pkWdysV pkfg,A ¶ysoMZ VsCkysV~l 30 xksfy;ksa ds CkkWDl dh dher 350/Vegetarian
  • 17. Jh vferkHk cPpu D;k dgrs gSa • os c<+rh mez ds ckotwn iwjh mtkZ ls dke dj ikrs gSa vki Hkh ,d VscysV jkst ysdj U;wVªhpktZ esu dks viuk pktZ cukb,
  • 18. U;wVªhpktZ esu dh VscysV lHkh egRoiw.kZ foVkfeUl o feujYl ls ;qDr gS
  • 19. U;wVªhpktZ esu Msyh gsYFk t:jh foVkfeUl] feujYl o lIyhesaV cksVsfudYl jkstkuk ysus dk vklku rjhdk flQZ ‘11.67/-’ izfrfnu esa
  • 20. tjk lksfp, bl dher esa D;k feyrk gS ,d lscQy ` 25/- ,d di pk; ` 12/- ,d dksYM ,d lekslk fMªad ` 10/` 14/-
  • 21. Vegetarian Ideal Health Supplement for today’s Woman vkt dh gj ukjh ds LokLF; ds fy, vkn’kZ gsYFk
  • 22. efgykvksa dh iks"k.k vko’;drk,sa iq:"kksa ls fHkUu gksrh gSA • efgyk,sa iq:"kksa dh rqyuk esa iks"k.k dh deh ls T;knk izHkkfor gks ldrh gSA • mUgsa mez ds gj iM+ko ij iq:"kksa dh rqyuk esa dqN U;wVªh,aV~l dh T;knk t:jr gksrh gSA • Hkkjr esa yxHkx 75% efgyk,sa ,fufe;k ¼gheksXyksfou dh deh½ ls xzflr gSa • vk;ju] dsfY’k;e vkSj foVkfeUl ¼tSls B1, B12, D o Qksfyd ,flM½ dh deh O;kid gSA
  • 23. 13-14 o"kZ dh mez ls yM+fd;ksa esa iks"k.k • yM+dksa dh c<+rh t:jr o yM+fd;kas dks tUe ls gh • • • • leku iks"k.k fn;k tkrk gS ij 13-14 lky dh mez ls ekfld /keZ dh ’kq:vkr gksrs gh yM+fd;ksa dh iks"k.k dh vko’;drk,a yM+dksa ls vyx gks tkrh gSaA yM+fd;ksa esa gheksXyksfcu dh deh yM+dksa dh vis{kk O;kid gSA ;g ,d lcwr gS fd yM+fd;ksa dk iks"k.k mudh cnyrh vko’;drkvksa ds lkeus vlarqfyr vkSj vi;kZIr gSA U;wVªhpktZ oweu fd’kksfj;ksa dh T;knkrj iks"k.k vko’;drkvksa dks /;ku esa j[krs gq, 53 U;wVªh,aV~l ds lkFk
  • 24. Hkkjr esa yxHkx 75% efgyk,a [kwu ¼gheksXyksfcu½ dh deh efgykvksa esa ekfld /keZ ds le; ls - 1.4 gSaA jkstkuk yxHkx 1.3xzflr fe-xzkizfrfnu vk;ju dh gkfu gksrh gSA
  • 25. [kwu dh deh ls gksus okys y{k.k Fkdku] fpM+fpM+kiu] detksjh] Hkw[k u yxuk] Ekkufld o ’kkjhfjd dk;Z{kerk esa deh] ckj&ckj chekj iM+uk vkfn+ +++
  • 26. vk;ju] foVkfeu ch6] ch12] blesa ‘kkfey gS& lh vkSj Qksfyd ,flM] tSls vk;ju U;wVªh,aV~l dk jkstkuk 30 fe-xzklsou gekjs fy, lgk;d gks ldrk gS foVkfeu • gheksXyksfcu ds Lrj ch6-1.5fedks c<+kus esa xzk• yky jDr dksf’kdkvksa ch12-1 ,flM Qksfyd ds fuekZ.k esa ,elhth 300 ,elhth • jksx izfrjks/kd {kerk c<+kus esa U;wVªhpktZ oweu esa csLV DokfyVh Qsjl fol XykblhusV ls mPp xq.koRrk okyk vk;ju feyrk
  • 27. fd’kksfj;ksa dks T;knk iks"k.k dh vko’;drk gksrh gSA • fd’kksfj;ksa dks T;knk ek=k esa izksVhu] vk;ju o vU; egRoiw.kZ U;wVªh,aV~l dh t:jr gksrh gS rkfd rsth ls fodkl gks ldsA • ysfdu mudk foVkfeUl o feujYl dk lsou mudh RDA dh t:jrksa ls dkQh de gksrk gSA • lkekU; Hkkstu vk;ju o ftad tSls egRoiw.kZ feujYl dh iwfrZ ugha dj ldrkA • chekfj;ksa ls yM+us] rst fnekx] dk;Z{kerk o ’kkjhfjd ifjiDork ds fy, Hkh feujYl dh t:jr gksrh gSA
  • 28. ;qok yM+fd;ksa dks Hkh T;knk iks"k.k dh vko’;drk gksrh gSA • T;knkrj yM+fd;ka Hkkstu esa vfu;fer gksrh gS ;k de vkgkj ysrh gaS ftlls mudk ’kkjhfjd vkSj ekufld fodkl detksj gks ldrk gSA • fd’kksfj;ksa esa ,fufe;k O;kid gS ftl dkj.k Fkdku] detksjh] dk;Z{kerk esa deh o ckyksa dk >M+uk ’kq: gks ldrk gSA • iks"k.k dh deh ls ckj ckj chekfj;ka gks ldrh gSaA foVkfeu D dh deh ls gfM~M;ka detksj gks tkrh gSaA • Ropk dh lqanjrk Hkh U;wVªh’ku dh deh ls izHkkfor gks ldrh gSA
  • 29. c<+rh mez dh o ifjiDo efgykvksa esa Hkh U;wVªh’ku dh deh gksrh gSA • c<+rh mez ds lkFk T;knkrj efgykvksa dh Hkkstu ls iks"k.k xzg.k djus dh {kerk de gks tkrh gSA • de [kkuiku ls vPNk iks"k.k feyuk eqf’dy gksrk gSA • bl mez esa dbZ egRoiw.kZ foVkfeUl ¼tSls B12, A, C, D½ o feujYl ¼tSls dsfY’k;e] vk;ju] ftad] lw{e feujYl½ dh deh laHkkfor gksrh gSA
  • 30. efgykvksa ds vPNs iks"k.k dh jkg esa pqukSfr;ka • T;knkrj efgyk,sa Qy] lfCt;ksa] nw/k&ngh dk lsou de gh djrh gSaA • yM+fd;ka MkbfVax ds dkj.k dbZ U;wVªh,aV~l vius Hkkstu ls ugha ikrh gSaA • ftu efgykvksa dks ,uhfe;k gS ;k rks os vk;ju ;qDr [kk| inkFkZ ugha [kkrh gSa vFkok ,slh phtsa [kkrh gSa ftlls vk;ju dk vo’kks"k.k eqf’dy gksrk gSA • U;wVªh’ku lIyhesaV~l fd’kksfj;ksa o efgykvksa dh iks"k.k laca/kh t:jr iwjh djus esa lgk;d gksrs gSaA • mi;qDr U;wVªh’ku ¼ftad] lsysfu;e] foVkfeu lh] foVkfeu bZ] dsjksVhukWbM~l vkfn½ dh iwfrZ ls Ropk o ckyksa dh lsgr vPNh j[kh tk ldrh gSA
  • 31. Vegetarian efgykvksa dh LokLF; laca/kh fo’ks"k vko’;drkvksa dk ,doweu esa ‘kkfey gSa • U;wVªhpktZ vewY; lek/kku 53 U;wVªh,aV~l tks efgykvksa ds LVªkcsjh ¶ysoMZ VscysV LokLF; o iks"k.k dk ,d vewY; lek/kku gSA • 14 QzwV ,DlVªsDV~l] • 6 ckWVsfudYl] • 5 ,feuks ,flM~l • 28 foVkfeUl&feujYl • flQZ ,d VscysV U;wVªhpktZ oweu gj jkst yhft, o iks"k.k dh deh Hkh nwj dj vius LokLF;] mtkZ vkSj vkd"kZ.k esa QdZ eglwl dhft,A • LVªkcsjh ¶ysoMZ U;wVªhpktZ oweu VscysV esa feujYl- foVkfeUl dh dksbZ xa/k Hkh ugha gSA
  • 32. Vegetarian ,izhdkWV] vokdsMks] CysdcSjh] CywcSjh] pSjh] vukukl] vaxwj] dhoh] uksuh] eSaxksLVhu] vukj] lkW ikyfeVks cSjh] LVªkWcSjh] ,lhjksyk pSjh vkfn nqyZHk Qyksa ds lRo Y;qVhu] yk;dksihu vkSj LVkj ¶ykoj] bofuax fizejkst+] ¶ysDllhM] xzhu Vh & bu lcds lRo ,y & fVªIVksQsu] ,y & dkfuZfVu] ,y & vkthZfuu] ,y & yk;flu] ,y & fQukbys,ysukbu foVkfeu ,] foVkfeu ch1] foVkfeu ch2] foVkfeu ch3] foVkfeu ch5] foVkfeu ch6] foVkfeu ch12] foVkfeu lh] foVkfeu Mh] foVkfeu bZ] Qksfyd ,flM] ck;ksfVu] foVkfeu dsA feujYl & ftad] vk;ju] dsfY’k;e] eSXuhf’k;e] dkWij] eSaXuht+] QkWlQksjl] iksVsf’k;e] flfydkWu] ekWfyCMsue] lsysfu;e] osusfM;e] cksjksu] dzksfe;e] vk;ksMhu
  • 35. ,y & fVªIVksQsu] ,y & dkfuZfVu] ,y & vkftZfuu] ,y & yk;flu] ,y & fQukbys,ysfuu foVkfeu ,] foVkfeu ch1] foVkfeu ch2] foVkfeu ch3] foVkfeu ch5] foVkfeu ch6] foVkfeu ch12] foVkfeu lh] foVkfeu Mh] foVkfeu bZ] Qksfyd ,flM] ck;ksfVu] foVkfeu ds feujYl & ftad] vk;ju] dSfY’k;e] eSXuhf’k;e] dkWij] eSaXuht+] QkWlQksjl] iksVsf’k;e] flfydkWu] ekWfyCMsue] lsysfu;e] osusfM;e] cksjksu] dzksfe;e] vk;ksMhu
  • 36. efgykvksa esa dSfY’k;e dh deh vdlj jg tkrh gSA T;knkrj efgyk,a nw/k o nw/k ls cus mRiknksa dk lsou de gh djrh gSaA 1 Xykl nw/k ¼200 feyh-½ esa dSfY’k;e dh ek=k = 200 fe-xzk- tks fd U;wVªhpktZ oweu dh 1 VscysV ls feyrk gSA
  • 38. QzqV ,DlVªsDV] cksVsfudYl] ,feuksa ,flM~l] foVkfeUl i;kZIr Lrj cuk,a j[ksa • mtkZ dk o feujYl] lgk;d gSa& • vk;ksfMu] vk;ju] ftad+] dkWij] foVkfeu ch dkEiySDl] ,y dkusZfVu o yk;flu • gfM~M;ksa dks etcwrh nsa] tksM+ksa dk nnZ de djsa • ik;usiy ,DlVªsDV] yk;flu dSfY’k;e] eSXusf’k;e] QkWlQksjl o foVkfeUl D vkSj K • Ropk dh j{kk djsa o LoLFk j[ksa] vle; >qfjZ;ksa ls cpk,a • LVªkCkSjh] CySdCkSjh] ¶ysDl lhM~l] o LVkj ¶ykoj ds lRo( yqVhu] yk;dksihu] vk;ksMhu] foVkfeUl A,E,C,D o ch dkEiySDl • Ckkyksa ds fxjus o ,uhfe;k ls cpk,sa • vk;ju] ck;ksfVu] ftad+] lsysfu;e] yk;flu] foVkfeu ch
  • 39. QzqV ,DlVªsDV] cksVsfudYl] ,feuksa ,flM~l] foVkfeUl o feujYl] lgk;d gSa& • ekgokjh lEca/kh ijs’kkfu;ksa dks de djsa • ik;usiy] lkW ikyesVks] LVkj ¶ykoj ds ,DlVªsDV( foVkfeUl C, E, o B dkEiySDl( dSfY’k;e] eSXusf’k;e] ftad • ekufld lrdZrk o ’kkjhfjd fQVusl c<+kus esa lgk;d • xzhu Vh ,DlVªsDV] fQukby,ysfuu] foVkfeu D, foVkfeu B dkEiySDl] vk;ju] vk;ksMhu] ftad o lsysfu;e • jksx izfrjks/kd {kerk o n`f"V cuk, j[kus esa lgk;d
  • 40. 53 iks"k d rRok sa okyk U;wVªhp ,d ktZ oweu esa QSV vuwB ;k dksbZ k vU; otu Msyh c<+kus okyk rRo gSYF ugha U;wVªhpktZ oweu esa 53 iks"kd rRo gSa ftuesa 14k QwzV gSA ,DlVsªDV~l] 6 ckWVsfudYl] 5 egRoiw.kZ ,feuks ,flM~l 13 lIyhes foVkfeUl o 15 feujYl ’kkfey gSaA
  • 41. U;wVªhpktZ oweu Msyh gsYFk vkids fy, t:jh cksVsfudYl] lIyhesaV ,feuks ,flM~l] Qk;VksU;wVªh,aV~l] foVkfeUl o feujYl jkstkuk ysus dk vklku rjhdk flQZ ’13/-’ izfrfnu esa
  • 42. tjk lksfp, bl dher esa D;k feyrk gS xksjsiu dh dzhe 50 xzke 61/- ,aVh ,ftax lu Ldzhu 120/- 50 xzke 249/- Hkft, 100 xzke 25/- ,d vke 20/- ,d di xzhu Vh 50/-
  • 43.
  • 44. Hkkjrh; vkgkj esa izksVhu lkekU;r% de gksrk gS Hkkjrh; vkgkj esa olk o dkcksZgkbMªsV dh ek=k T;knk gksrh gS o mPp xq.koRrk okyk izksVhu de gksrk gSA • gesa T;knk izksVhu vukt ls feyrk gS ftldh ikpu ;ksX;rk o •
  • 45. izksVhUl & ’kjhj ds fcfYMax CyWkDl ikuh ds ckn ekuo ’kjhj esa lcls izpqj ek=k esa ik;k tkus okyk Ikks"kd rRo izksVhu gSA ’kjhj ds gj vax ¼ckyksa] peM+h] ekalisf’k;ksa] xzafFk;ksa vkfn½ dk ,d izeq[k fgLlk gSaA • gj dksf’kdk vkSj T;knkrj nzO;ksa esa ik, tkrs gaSA • ’kjhj dh ejEer vkSj j[kj[kko ds fy, budh t:jr gksrh gSA • 9 ,feuks ,flM vko’;d ¼Essential½dh J`a[kykvksa ls izksVhUl ,feuks ,flM~l dgykrs gSa D;ksafd gekjk ’kjhj bUgsa cuk ugha ikrk gS o bUgsa gesa vkgkj ls gh curs gSA izkIr djuk vko’;d gksrk gSA •
  • 46. izksVhu dh deh ds y{k.k • • • • • • ekalisf’k;ksa dh detksjh o ÅtkZ esa deh Ckkj&ckj Hkw[k yxuk irys cky o VwVrs uk[kwu jksx izfrjks/kd {kerk esa deh t[e Hkjus esa nsjh chekfj;ksa ls Bhd gksus esa le; yxuk
  • 47. gj vk;q oxZ ds fy, izksVhu dh vko’;drk o;Ld iq:"kksa dks izfrfnu 60 xzke o efgykvksa dks 55 xzke izksVhu ysuk pkfg, • ’kkjhfjd o ekufld fodkl ds fy, fd’kksjksa dks izksVhu dh vko’;drk T;knk gksrh gSA • izksVhu dh deh ls ekufld fodkl] otu o yackbZ esa deh vk ldrh gSA • o;Ldksa dks izfrfnu 1 xzke izfr fdyksxzke ’kjhj ds otu ds vuqlkj izksVhu dh vko’;drk gksrh gSA • vkgkj ls izksVhu izkIr djus dh {kerk vk;q ds lkFk de gks jgh gSA
  • 48. lks;k izksVhu ds vuwBs •ouLifr izksVhUl esa ;g ,d vdsyk laiw.kZ izksVhu gS xq.k ftlls gesa lHkh vko’;d ,feuks ,flM~l izkIr gksrs gSaA •blesa olk Ckgqr de gksrh gS o ;g vklkuh ls ip Tkkrk gSA • FDA ds vuqlkj mPp xq.koRrk (PDCAAS 1) okyk izksVhu gSA •;g olk o jDr esa dksysLVªkWy dh ek=k Hkh de dj ldrk gS vkSj e/kqesg jksfx;ksa ds fy, ykHkdkjh gSA •USFDA ds vuqlkj 25 xzke lks;k izksVhu ¼40 xzke U;wVªhpktZ izksMkbZV½ dk lsou jkst djusMªx ,MfefuLVªs’ku ls fny dh FDA = QwM vkSj USFDA ;qukbVsM fCkekfj;ksa ls cpko gksrk&gSA LVsV QwM vkSj Mªx ,MfefuLVªs’ku izksVhu Mk;stsLVhfCkfyVh djsDVssM ,feuks ,flM Ldksj (PDCAAS) 25 xzke lks;k izksVhu = 40 xzke ;k 4 Hkjs gq, Ldwi ;wVªhpktZ izksMkbZV
  • 49.
  • 50. kgkj esa mPp xq.koRrk okys laiw.kZ izksVhu dks Eefyr djus dk ,d lqfo/kktud rjhdk U;wVªhpktZ izksMkbZV esa 64% izksVhu gS • U;wVªhpktZ izksMkbZV gesa ’kkdkgkjh] izkÑfrd o vklkuh ls ipus ;ksX; lks;k izksVhu iznku djrk gS • U;wVªhpktZ izksMkbZV esa 64% izksVhu gS tks fd lHkh ;qokvksa o iq#"kksa vkSj efgykvksa dks vko’;d ,feuks ,flM~l dh iwfrZ djus esa enn djrk gSA • blesa ’kDdj o lsP;qjsVsM QSV ¼olk½ ugha gSa vkSj blesa iz;qDr vkgkj ;ksX; Qk;Ckj] ikpu o LokLF; ds fy, ykHknk;d
  • 51. • U;wVªhpktZ izksMkbZV ds pkj Ldwi ¼40 xzke½ vkidks 25 xzke lks;k izksVhu ns ldrs gSaA = 25 xzke lks;k izksVhu
  • 52. Qk;Ckj ¼jftLVsaV ekYVksMsDlVªhu½ ds Qk;ns vkgkj ;ksX; Qk;Ckj dCt ? kVkus esa enn dj ldrk gSA
  • 53. laiw.kZ lks;k izksVhu o vkgkj ;ksX; Qk;Ckj ds LokLF; ds fy, laHkkfor h jhj d Qk;ns & lks;k izksVhu gesa lHkh vko’;d ,feuks ’k nh k cqfu; k lajpu kj vk / k dk h RDA d iwfrZ k nn djr esa e gS ,flM~l iznku djrk gS ¼ihMhdkl1½ tks gekjs ’kjhj dh cqfu;knh lajpuk dk vk/kkj gSaA izksVhu dh nSfud vko’;drk ¼1 xzke izfr fdyksxzke ’kjhj ds otu vuqlkj½ dks iwjk djusa esa lgk;d gSA
  • 54. laiw.kZ lks;k izksVhu o vkgkj ;ksX; Qk;Ckj ds LokLF; ds fy, laHkkfor Qk;ns & sVkis ek esa Hknk yk ;d cqtq xZ otu o pCkhZ ? kVkus esa lgk;d gks ldrk gSA de olk o vklkuh ls ipus ;ksX; izksVhUl ’kjhj dh CkukoV esa lq/kkj o gfM~M;ksa dh gkfu ls cpko esa lgk;d gks ldrs gSaA
  • 55. laiw.kZ lks;k izksVhu o vkgkj ;ksX; Qk;Ckj ds LokLF; ds fy, laHkkfor Qk;ns & /kqes e g jksxh lks;k izksVhu jDr esa ’kDdj dks rsth lss ugha Ck<+krk gS o jDr esa ’kDdj ds Lrj dks Fkkeus esa lgk;d gks ldrk gSA LoLFk ân; ân; jksx dh laHkkouk o dksysLVªkWy de djus esa lgk;d gks ldrk gSA
  • 56. iw.kZ lks;k izksVhu o vkgkj ;ksX; Qk;Ckj ds okLF; ds fy, laHkkfor Qk;ns & ikp u ’kkjhfj d ’kfDr lks;k izksVhu Cksgn lqikP; gSA vkgkj ;ksX; Qk;Ckj dCt gVkus esa enn dj ldrk gSA ’kkjhfjd ’kfDr Ck<+kus o ekalisf’k;ksa dks etcwr djus esa enn dj ldrk gSA
  • 58. U;wVªhpktZ izks MkbZV dSlsesa mi;ksx dk rjhdk vkgkj ysa o;Ldksa ds fy, [kqjkd &2 Ldwi ¼20 xzke½ fnu esa nks Ckkj cukus dh fof/k%& 200 fefy- nw/k ,d ’ksdj esa ysaA mlesa 2 Ldwi ¼20 xzke½ U;wVªhpktZ izksMkbZV Mkysa o tksj ls fgyk,saA Lokfn"V LokLF; o/kZd is; rS;kj gSA ’kDdj t#jr ds vuqlkj MkysaA izLrqfr%& 200 xzke ds tkj dh dher ¼MRP½ ek= 390/- gSaA
  • 59. U;wVªhpk tZ izks MkbZV dh dksbZ cjkcjh ugha gS 40 xzke U;wVªhpktZ izks MkbZV 1 Xykl nw/k 78/- izfrfnu 11/- izfrfnu 89/- izfrfnu esa U;wVªhpktZ izks MkbZV ds pkj Ldwi nw/k ds lkFk ysus ij ,d le; ds Hkkstu dh iwrhZ gksrh gS 40 xzke U;wVªhpktZ izks MkbZV = 25 xzke
  • 60.  14 o"kZ ls vf/kd mez ds yM+dksa o o;Ld iq#"kksa ds fy, Msyh gsYFk lIyhesaV  gj ckj oh;Z ds ’kjhj ls fudyus ds nkSjku yxHkx 5 fe-xzk- fta+d dh gkfu gksrh gS & U;wVªhpktZ esu 15 fe-xzk- fta+d iznku djrk gSA  LoLFk vkWa[kksa ds fy, foVkfeUl] feujYl o vU; iks"kd rRo iznku djrk gSA  LokLF; dks c<+kok nsus okys 4 cksVsfudYl nsrk gS ¼ykbdksihu] Y;qVhu] CkhVk dSjksVhu o xzhu Vh ds lRo½  13 t:jh foVkfeUl o 15 t:jh feujYl nsrk gS tks fd vkjMh, dh iwfrZ dj Hkkstu ls mtkZ izkIr djus esa ennxkj gks ldrs gSaA  pkWdysV ¶ysoMZ VsCkysV esa dksbZ foVkfeUl ;k feujYl dh nqxZU/k ugha gSA  ,d xksyh uk’rs ;k nksigj ds Hkkstu ds Ckkn ,d Xykl ikuh ds lkFk jkst ysuk pkfg,A  iw.kZr% ’kkdkgkjh
  • 61.  iq:"kksa o efgykvksa ds fy, Msyh gsYFk lIyhesaV  izksVhu gekjs ’kjhj dh cqfu;knh lajpuk dk vk/kkj gS o ’kjhj ds gj vax dk ,d izeq[k fgLlk gSA  gesa ekalisf’k;ksa ds fuek.kZ] cky] Ropk] uk[kwu o jksx izfrjks/kd {kerk ds fy, izksVhu dh jkstkuk vko’;drk gksrh gS& U;wVªhpktZ izks MkbZV esa 64% izksVhu gSA  blesa ’kkfey lks;k izksVhu ,d laiw.kZ izksVhu gS] ftlls gesa lHkh vko’;d 9 ,feuks ,flM~l feyrs gSa & bldk izksVhu Mk;stsLVhfCkfyVh djsDVssM ,feuks ,flM Ldksj (PDCAAS) 1 gSA  pkj Hkjs gq, U;wVªhpktZ izks MkbZV ds Ldwi gesa 25 xzke lks;k izksVhu nsrs gSa & ;qukbVsM LVsV QwM vkSj Mªx ,MfefuLVªs’ku (USFDA) ds vuqlkj 25 xzke lks;k izksVhu dk lsou jkst djus ls fny dh chekfj;ksa ls cpko gks ldrk gSA  ;g 10% vkgkj ;ksX; Qk;cj Hkh iznku djrk gS tks mfpr ikpu ls LokLF; dks c<+kok nsrk gSA  vyx ls ’kDdj] Ñf=e jax] fizt+osZfVo o lqxa/k ugha feykbZ xbZ gSaA  jkstkuk 2-4 Ldwi ¼20-40 xzke½ xeZ nw/k ls ysaA ’kDdj Lokn ds vuqlkj MkysaA
  • 62.  14 o"kZ ls vf/kd mez dh yM+fd;ksa o efgykvksa ds fy, Msyh gsYFk lIyhesaV  vk;ju o vU; feujYl vkSj foVkfeUl iznku djrk gS tks fd gheksXyksfcu ds Lrj dks c<+kus esa enn djrs gSaA  izR;sd VscysV esa 200 fe-xzk- dSfY’k;e & ,d Xykl nw/k ¼200 fe-yh-½ esa lkekU;r% ik, tkus okys dSfY’k;e ds cjkcjA  14 Qyksa ds lRo iznku djrk gS tks fd Ropk dks dkafre; cuk, j[kus esa vkSj vle; cq<+kis ls cpkus esa ennxkj gks ldrs gSaA  efgykvksa ds LokLF; ds fy, Qk;nsean 6 cksVsfudYl iznku djrk gS ¼Y;qVhu] ykbdksihu vkSj LVkj ¶ykoj] bofuax fizejkst+] ¶ysDllhM] xzhu Vh & bu lcds lRo½  13 t:jh foVkfeUl o 15 t:jh feujYl nsrk gS tks fd vkjMh, dh iwfrZ dj Hkkstu ls mtkZ izkIr djus esa ennxkj gks ldrs gSaA  LVªkWcsjh ¶ysoMZ VsCkysV esa dksbZ foVkfeUl ;k feujYl dh nqxZU/k ugha gSA  ,d xksyh uk’rs ;k nksigj ds Hkkstu ds Ckkn ,d Xykl ikuh ds lkFk jkst ysuk pkfg,A  iw.kZr% ’kkdkgkjh
  • 63. kekU;r% iwNs tkus okys iz’u U;wVªhpktZ eSu] oweu] o izks MkbZV dk lsou fdl mez ls djuk pkfg, U;wVªhpktZ eSu VscysV 14 o"kZ o vf/kd mez ds lHkh yM+ds o o;Ld iq#"k jkst ys ldrs gSaA U;wVªhpktZ oweu VscysV 14 o"kZ o vf/kd mez dh yM+fd;kWa o o;Ld efgyk,a izfrfnu ys ldrh gSaA U;wVªhpktZ izks MkbZV izksVhu ikWoMj lHkh fd’kksj yM+ds yM+fd;kWa o o;Ld jkst ys ldrs gSaA D;k U;wVªhpktZ eSu] oweu o izks MkbZV ’kkdkgkjh Hkh ys ldrs gSa th gkWa] bu rhuksa izkWMDV~l esa dksbZ Hkh ekalkgkjh rRo ’kkfey ugha gSA U;wVªhpktZ eSu] oweu o izks MkbZV dk lsou dc rd djuk pkfg,
  • 64. kekU;r% iwNs tkus okys iz’u D;k U;wVªhpktZ eSu] oweu] izks MkbZV ds dksbZ lkbZM bQsDV~l gSa dsoy MkbZVªh lIyhesaV~l U;wVªhpktZ gksus ds dkj.k U;wVªhpktZ eSu@ oweu o U;wVªhpktZ izks MkbZV crkbZ xbZ ek=k esa ysus ls lk/kkj.kr% dksbZ uqdlku ugha gksrkA fQj Hkh dksbZ ijs'kkuh eglwl gks rks U;wVªhpktZ ysuk NksM+dj vius MkDVj dh lykg ysaA tks ejht fdUgh nokvksa dk mi;ksx dj jgs gSa mUgsa U;wVªhpktZ eSu@oweu ;k izks MkbZV ysus ls igys vius fpfdRld ls ijke'kZ djuk pkfg,A xfB;k ds jksfx;ksa dks U;wVªhpktZ izks MkbZV fcYdqy ugha ysuk pkfg,A D;k Mk;fcVhd jksxh dks U;wVªhpktZ eSu ;k oweu ds ysus ls dksbZ uqdlku gks ldrk gS Mk;fcVht+ ¼ e/kqesg½ds jksxh U;wVªhpktZ eSu@oweu ;k izks MkbZV ys ldrs gSaA U;wVªhpktZ eSu vkSj oweu esa 'kkfey ,aVhv‚DlhMsaV foVkfeUl vkSjdzksfe;e o osusfM;e tSls feujYl Mk;fcVht+ esa ykHknk;d gks ldrs gaSA U;wVªhpktZ izks MkbZV esa iz;qDr lks;k çksVhu Hkh mPp jä 'kdZjk ds çca/ku ds fy, Qk;nsean gks
  • 65. kekU;r% iwNs tkus okys iz’u D;k U;wVªhpktZ eSu ;k oweu yxkrkj ysus ls esjk otu c<s+xk ;k ? kVsxk U;wVªhpktZ eSu o oweu Mk;Vªh U;wVªh'kuy lIyhesaV~l gaS tks fofHkUu iks"kd rRoksa dh 'kjhj esa deh nwj dj vkidks LoLFk jgus esa enn djrs gaSA bUgsa ysus ls dSyksjht+ ugha feyrha o gekjs otu esa lkekU;r%dksbZ QdZ ugha iM+rk gSA D;k U;wVªhpktZ eSu] oweu o izks MkbZV nokb;kWa gaS U;wVªhpktZ eSu] oweu o izks MkbZV nokb;kWa ugha gSA ;s dsoy Mk;Vªh U;wVªh'kuy lIyhesaV~l gSa ftuesa ’kkfey foVkfeUl] feujYl] ,feuks ,flM~l o ,aVhvkWDlhMsaV~l tSls vko';d rRoksa dh iwfrZ dj gesa LoLFk jgus esa enn djrs gSaA D;k U;wVªhpktZ eSu] oweu o izks MkbZV dh eq>s jkstkuk ysus dh vknr gks tk,xh ugha] U;wVªhpktZ eSu] oweu o izks MkbZV esa ,slk dksbZ rRo ugha gS tks vknr iSnk djrk gksA bUgsa vki tc rd pkgsa ys ldrs
  • 66. kekU;r% iwNs tkus okys iz’u D;k U;wVªhpktZ eSu] oweu o izks MkbZV ysus ds fy, eq>s MkWDVj dh lykg ysuh gksxh U;wVªhpktZ eSu] oweu o izks MkbZV Mk;Vªh lIyhesaV~l gS vkSj fo'o ds lHkh ns'kksa esa Mk;Vªh U;wVªh'kuy lIyhesaV~l fcuk MkWDVj dh lykg ds nok dh o vU; nqdkuksa ij miyC/k gSaA eSa vHkh fdlh fo'ks"k MkbZV Iyku ij gwWaA D;k ,sls esa U;wVªhpktZ eSu] oweu o izks MkbZV dk lsou fd;k tk ldrk gS U;wVªhpktZ eSu] oweu o izks MkbZV vkidks vkids MkbZV Iyku esa enn dj ldrs gSa D;ksafd buesa t:jh iks"kd rRo ¼foVkfeUl]feujYl ,feuks ,flM~l vkfn½ 'kkfey gSa tks vkidks MkbZV Iyku esa 'kk;n ugha fey ik jgs gksaA
  • 67. kekU;r% iwNs tkus okys iz’u ;fn ,d o;Ld O;fDr nSfud U;wVªhpktZ eSu ;k oweu ysrk gS] D;k mls U;wVªhpktZ izks MkbZV Hkh ysuk pkfg, U;wVªhpktZ eSu o oweu dh xksfy;k¡ foVkfeUl] feujYl ds vykokdqN ,feuks ,flM~l vkSj laHkor% ykHkçn cksVsfudy iks"kd rRo Hkh çnku djrh gSa ysfdu dqy feykdj os çksVhu dh i;kZIr ek=k miyC/k ugha djkrhaA pwafd o;Ldksa dks 55 ls 60 xzke izksVhu dh t:jr jkstkuk gksrh gS] U;wVªhpktZ izks MkbZV ds }kjk bldh iwfrZ dh tk ldrh gSA U;wVªhpktZ izks MkbZV dh 40 xzke ek=k esa 25 xzke izksVhu o 4 xzke Qk;oj feyrk gSA ftldk U;wVªhpktZ eSu ;k oweu dh xksyh ds lkFk lHkh o;Ldksa }kjk izfrfnu lsou fd;k tk ldrk gSA
  • 68. tSlk fd geus ’kq:vkr esa tkuk fd gekjs ’kjhj dks lqpk: :i ls pykus ds fy, ty] dkcksZgkbMªsV~l] olk] izksVhu] feujYl&foVkfeUl vkfn dh jkstkuk t:jr gksrh gSA ge T;knkrj jkstkuk ty] dkcksZgkbMªsV vkSj olk dk lsou rks dj ysrs gSa ij izksVhu] feujYl&foVkfeUl dh deh jg ldrh gS] D;ksafd gekjk jkstkuk dk [kkuiku lkekU;r% bu egRoiw.kZ U;wVªh,aV~l dh vko’;d ek=k esa iwrhZ ugha dj ikrk gSA ge vkids fy, yk, gSa U;wVªh’ku dh deh dks iwjk djus esa lgk;d ,d U;wVªh’ku iSdstA vkt gh ’kkfey dhft, U;wVªhpktZ esu] U;wVªhpktZ oweu o vkSj mBkb, larqfyr iks”k.k +}kjk U;wVªhpktZ izks MkbV dks viuh fnup;kZ esa LoLFk] ,utsZfVd] o fQV jgus dh fn’kk esa igyk dne --- Health lgh rks ... Life lgh
  • 69. iq:"kksa ds fy, ,d oYMZDykl U;wVªh’ku iSdst U;wVªhpktZ esu ¼1 VscysV jkstkuk½ + U;wVªhpktZ izks MkbZV ¼20 ls 40 xzke ’kke 20 ls jkstkuk lqcg o jkstkuk½ nw/k vFkok ikuh ds lkFk 40 xzke U;wVªhpktZ izks MkbV ysdj vki viuh izksVhu dh vko’;drkvksa dh iwfrZ dj ldrs gSaA lkFk gh ,d U;wVªhpktZ esu dh VscysV Hkh gj jkst lkFk ysdj feujYl&foVkfeUl o ,aVhvkWDlhMsaV~l dh iwfrZ Hkh dj ldrs gSa
  • 70. efgykvksa ds fy, ,d oYMZDykl U;wVªh’ku iSdst U;wVªhpktZ oweu ¼1 VscysV jkstkuk½ + U;wVªhpktZ izks MkbZV ¼20 ls 40 xzke jkstkuk½ nw/k vFkok ikuh ds lkFk jkstkuk lqcg o ’kke 20 ls 40 xzke U;wVªhpktZ izks MkbV ysdj vki viuh izksVhu dh vko’;drkvksa dh iwfrZ dj ldrs gSaA lkFk gh ,d U;wVªhpktZ oweu dh VscysV Hkh gj jkst lkFk ysdj feujYl&foVkfeUl] ,aVhvkWDlhMsaV~l o Qk;VksU;wVªh,aV~l dh
  • 72. NUTRITION – A GOLDEN OPPORTUNITY
  • 73. NUTRITION – A GOLDEN OPPORTUNITY 1-csgrjhu laHkkouk 2- csgn rsth ls c<+rk Hkkjrh; cktkj okyk {ks=
  • 74. NUTRITION – A GOLDEN OPPORTUNITY c<+rh gqbZ yksxksa• vkd"kZd {ks=] lEekuh; esa le>
  • 75. NUTRICHARGE – benefits to RCM distributors INSTANT PROFIT COMMISSION ON BV
  • 76. INSTANT PROFIT izksMD ckWDl V lkbt 30 U;wVªhpk tZ eSu VscysV~l 30 U;wVªhpk tZ oweu VscysV~l U;wVªhpk tZ 200 xzke dher RATE TO RCM DISTRIBUTORS Qk; nk 350 280 70 390 312 78 390 312 78
  • 77. product SALES INCENTIVE ON BV BV SALES INCENTIVES NUTRICHARGE MAN 210 10% to 32% NUTRICHARGE WOMAN 234 10% to 32% NUTRICHARGE PRO DIET 234 10% to 32%
  • 78. product Sales incentive NUTRICHARGE MAN 10% NUTRICHARGE WOMAN NUTRICHARGE PRO DIET SALES INCENTIVE ON MINIMUM RETAIL BV BV TOTAL EARNING PROFIT 210 21 70 91 10% 234 23.40 78 101 10% 234 23.40 78 101
  • 80. product RATE NUTRICHARGE MAN 280 NUTRICHARGE WOMAN 312 NUTRICHARGE PRO DIET 312 ALL THREE PRODUCT PURCHASE 904
  • 82. U;wVªhpktZ izksMkbZV + U;wVªhpktZ esu/ oweu Minerals, Vitamins & Botanicals PROTEIN & FIBER Minerals, Vitamins & Botanicals As per RDA For Men As per RDA For Men / Women As per RDA For Women
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  • 90. vkbZ;s U;wVªh’ku dh ’kkunkj nqfu;k esa vkSj tkfu, dSls vki U;wVªhpktZ ds ckjs esa vf/kd ls vf/kd tkudj ,d ykHknk;d volj dks vius fy, ,d csgrjhu dekbZ o vkd"kZd is’ks dk tfj;k cuk ldrs gSaA
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  • 93. Listen to our brand anthem Nutricharge Singer – Shaan Lyrics- Sameer
  • 94. WATCH OUR AD FILM