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with Joanna Penn
Author, Speaker & Entrepreneur
@ thecreativepenn
How To Market A Book By Joanna Penn (Part 1)
How To Market A Book By Joanna Penn (Part 1)
This is a world of increasing competition for people’s ATTENTION.
It’s particularly relevant if you’re a new author with no backlist and
no established AUDIENCE.
Marketing is not about shrieking
“Buy my Book, Buy my Book”
Marketing is not about scams, unethical
practices or treating people badly.
How To Market A Book By Joanna Penn (Part 1)
How To Market A Book By Joanna Penn (Part 1)
You need to tackle some big questions before you
jump into marketing, and the decisions you make
here will help guide your marketing plans
1.1. Marketing myths you need to forget
 Publishers are interested in authors who already have a platform
 Post initial launch phase, you will likely be left alone as the publicist moves on
 You’ve got to find ways to connect with people who would want to read you book
 Marketing is about authenticity & the principles around KNOW, LIKE & TRUST
 You still need to think about the ‘hooks’ that your book can be pitched around
 A publicist cannot guarantee you any media attention
 Traditional media is about brand awareness and social proof than actual sales
 In the launch approach, each book only gets a small window of opportunity
 The world of book buying is now becoming more about the long tail
1.2. What is your definition of success
I want to become
NY Times
bestselling author
#1 in the romance
category on Amazon
I want my
parents/family to be
proud of me
I want to see my book
on the shelf in my
local bookstore
I want to make
$4000 a month,
every month
I want to get my
book into as many
hands as possible
I want to win a
coveted literary prize
Print Book Wide Distribution Large email list
Pay for promotion
Target prolific
and influential
bloggers
Small scale print run
Multiple books
per year
Free download
Criteria specific.
No marketing.
1.3. When to start marketing
Start building
relationships online
Start building an
audience by
blogging around
your journey or your
research
If you haven’t written or
completed a book yet
1.4. How to balance your time
1.5. Discoverability & how people find your book
1.6. Generosity, social karma, co-opetition
Being useful,
helpful and
generous builds
up a bank of good
will.
Co-opetition
When there is
congruence of
interests,
cooperating
together can create
greater value than
acting alone.
In working and
educating
ourselves
together, we can
learn lessons
faster, respond
and adapt more
quickly.
1.7. Experiment and measure
Remember: A case study is not an evidence
1.8. The skiing metaphor
Want more?
http://viewBook.at/marketbook
http://www.TheCreativePenn.com/howtomarketabook/

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How To Market A Book By Joanna Penn (Part 1)

  • 1. with Joanna Penn Author, Speaker & Entrepreneur @ thecreativepenn
  • 4. This is a world of increasing competition for people’s ATTENTION. It’s particularly relevant if you’re a new author with no backlist and no established AUDIENCE.
  • 5. Marketing is not about shrieking “Buy my Book, Buy my Book” Marketing is not about scams, unethical practices or treating people badly.
  • 8. You need to tackle some big questions before you jump into marketing, and the decisions you make here will help guide your marketing plans
  • 9. 1.1. Marketing myths you need to forget  Publishers are interested in authors who already have a platform  Post initial launch phase, you will likely be left alone as the publicist moves on  You’ve got to find ways to connect with people who would want to read you book  Marketing is about authenticity & the principles around KNOW, LIKE & TRUST  You still need to think about the ‘hooks’ that your book can be pitched around  A publicist cannot guarantee you any media attention  Traditional media is about brand awareness and social proof than actual sales  In the launch approach, each book only gets a small window of opportunity  The world of book buying is now becoming more about the long tail
  • 10. 1.2. What is your definition of success I want to become NY Times bestselling author #1 in the romance category on Amazon I want my parents/family to be proud of me I want to see my book on the shelf in my local bookstore I want to make $4000 a month, every month I want to get my book into as many hands as possible I want to win a coveted literary prize Print Book Wide Distribution Large email list Pay for promotion Target prolific and influential bloggers Small scale print run Multiple books per year Free download Criteria specific. No marketing.
  • 11. 1.3. When to start marketing Start building relationships online Start building an audience by blogging around your journey or your research If you haven’t written or completed a book yet
  • 12. 1.4. How to balance your time
  • 13. 1.5. Discoverability & how people find your book
  • 14. 1.6. Generosity, social karma, co-opetition Being useful, helpful and generous builds up a bank of good will. Co-opetition When there is congruence of interests, cooperating together can create greater value than acting alone. In working and educating ourselves together, we can learn lessons faster, respond and adapt more quickly.
  • 15. 1.7. Experiment and measure Remember: A case study is not an evidence
  • 16. 1.8. The skiing metaphor