How Great Brands Think
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Whether it's your business or your personal brand, understanding how great brands think is key to improving your own.
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How Great Brands Think
- 2. joannetombrakos.com great brands know who they are they have absolute clarity on their story.
- 3. joannetombrakos.com great brands know where they want to go they have a vision and they take the steps to realize that vision
- 4. joannetombrakos.com great brands invest in the product they know in order to make money they have to spend some.
- 5. joannetombrakos.com great brands aren’t afraid to try new things they embrace new technology.
- 6. joannetombrakos.com great brands are mobile first they know that there are more mobile devices globally than people
- 7. joannetombrakos.com great brands are consistent they’re not weekend warriors when it comes to marketing their message
- 8. joannetombrakos.com great brands know they cannot be all things to all people. they focus on their uniqueness, not their sameness.
- 9. joannetombrakos.com great brands know they are more than a “value proposition” they know that in a digital world - what engages is the experience they elicit
- 10. joannetombrakos.com great brands know word of mouth is still their greatest advertising. and they know today it’s happening online and offline!