12 things you need to know about digital marketing now.

2. joannetombrakos.com
there is no digital marketing
it’s marketing in the age of digital
#1

3. joannetombrakos.com
Digital Marketing is having continual, meaningful
conversations using digital marketing tools with like minded
people and/or customers in order to accomplish an
actionable and measurable objective.

4. joannetombrakos.com
“Technology is just the means, not the end.
The story is what’s really at stake.”
Michael Margolis
#2

5. joannetombrakos.com
the funnel is dead
#3

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AWARENESS
INTEREST
DESIRE
ACTION
PUSH OUTBOUND

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moment of
purchase
initial
consideration
set
trigger
post purchase experience
ongoing exposure
active evaluation
information gathering, shopping
engage
share
loyalty loop
bond
PULL INBOUND
adapted from McKinsey

8. joannetombrakos.com
It’s A Digital First World
#4

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11. joannetombrakos.com
Brick and mortar is not dead
#5

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Rise of the omnichannel experience
#6

14. joannetombrakos.com
Think Mobile
#7

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17. joannetombrakos.com
Make it easy to be found
#8

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19. joannetombrakos.com
“Content is the fire and
social media is the gasoline.”
Jay Baer
#9

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21. joannetombrakos.com
Email is still the most effective form
of digital marketing.
#10

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23. joannetombrakos.com
“Humans now create in two days
the same amount of data that it took
from the dawn of civilization until 2003 to create.”
Eric Schmidt, Executive Chair of Alphabet

24. joannetombrakos.com
Data is there to inform
our marketing decisions,
not dictate them.
#11

25. joannetombrakos.com
Humans still rule
#12