The document discusses innovative ways to raise funds online for nonprofits through ePhilanthropy. It emphasizes engaging constituents on social networks and blogs before asking for donations. Fundraising widgets can be placed on websites and social media profiles to spread awareness and fundraising efforts. Facebook's news feed and fundraising app could significantly help nonprofits raise money by leveraging the entire Facebook community. Proper preparation of engaging constituents and developing online presences is important before launching fundraising campaigns.