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joel beukelman x bkl.mn x @_bklmn
PIXELpretty damn
PERFECT
WARNING
this presentation may or may not contain potential
“spoilers” pertaining to popular television shows
SXSW 2014 - Pixel "Pretty Damn" Perfect
PIXEL
pretty damn
PERFECT
innovation testing
building strategy
PUNK ROCK STARTUP
getting into mobile @ appstack
SXSW 2014 - Pixel "Pretty Damn" Perfect
I MADE MISTAKES
the best thing I did
the best thing I did
I TOOK A RISK
and the there was the big leagues
SXSW 2014 - Pixel "Pretty Damn" Perfect
PIXEL
pretty damn
PERFECT
innovation testing
building strategy
SXSW 2014 - Pixel "Pretty Damn" Perfect
INNOVATOR
design like an
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUE
each product
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUE
each product
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION
visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SOLUTIONS
don’t duplicate someone elses
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
INNOVATOR
design like an
SXSW 2014 - Pixel "Pretty Damn" Perfect
POLITICIAN
design like a
USER
know your
USER
know your
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
beta full scale
EVERY USER MATTERS
don’t be a douche
SXSW 2014 - Pixel "Pretty Damn" Perfect
SCIENTIST
design like a
research
construct a hypothesis
test the hypothesis
analyze & draw conclusion
results & ship
DEFINE WINNING
we must
SXSW 2014 - Pixel "Pretty Damn" Perfect
QUANT versus
QUAL
QUANT
information based in
quantifiable data
QUANT
information based in
quantifiable data
QUAL
information which deals
with apparent/subjective
properties
QUAL
information which deals
with apparent/subjective
properties
IT IS PROBABLY WRONG
if your design is how you imagined it
SXSW 2014 - Pixel "Pretty Damn" Perfect
SURVIVOR
design like a
SURVIVOR
design like a
(in a zombie apocalypse)
machete
baseball bat
sniper rifle
sawed-off shotgun
SXSW 2014 - Pixel "Pretty Damn" Perfect
wireframe visual UI spec & flow prototype
wireframe
visual UI
spec & flow
prototype
final assets
wireframe x x x x
rapid prototyping x x x
hi-fidelity mockups x x x
visual specs x x x x
animations x x x
prototype hyperlinks x x x
present / storytell x x
documentation x x x x
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
wireframe design, iteration, spec & final assets
20% 80%
80% 20%
wireframe, low fidelity design, spec & iteration final assets
EXAMPLE
a real life
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
SXSW 2014 - Pixel "Pretty Damn" Perfect
PIXEL
pretty damn
PERFECT
innovation testing
prototyping strategy
ANSWERS
questions and hopefully some
email: bklmn@google.com
twitter: @_bklmn // @theblnce
site: bkl.mn // theblnce.com

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SXSW 2014 - Pixel "Pretty Damn" Perfect