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Tourism
Ajin George “C –Batch”
Industry overview
The tourism industry, also known as the travel industry, is linked to
people traveling to other locations, either domestically or
internationally, for leisure, social, or business purposes. It is closely
connected to the hotel industry, the hospitality industry, and the
transport industry.
Scope of Tourism Industry
Geographical Diversity
Segments
Services
Cultural Exchange
Nature of Tourism Industry
Innovation and Technology
Service-Oriented
MAJOR PLAYERS IN TOURISM INDUSTRY
• Booking Holdings Inc.:
Key Brands: Booking.com, Priceline, Agoda, Kayak, Rentalcars.com
Overview: A leading online travel agency (OTA) offering a variety of services, including accommodation
reservations, flight bookings, car rentals, and travel packages.
• Trip.com Group: Key Brands: Ctrip, Trip.com, Skyscanner
Overview: A Chinese travel services company providing online travel booking services, including hotel
reservations, flight bookings, and vacation packages.
• American Express Global Business Travel (GBT):
Overview: A significant player in the business travel sector, providing travel management services to
corporate clients.
• InterContinental Hotels Group (IHG): Key Brands: Holiday Inn, Crowne Plaza, InterContinental
Overview: A major hotel company with a global presence, offering a variety of lodging options across
different brands.
COMPETITIVE
STRATEGIES
• Online Presence and Technology: User-friendly
websites, mobile apps, virtual tours, and online
booking platforms.
• Customer Relationship Management (CRM):
Building strong relationships with customers
through personalized services, loyalty programs,
and targeted marketing
• Sustainability and Responsible Tourism:
Emphasizing sustainable and responsible tourism
practices to attract environmentally conscious
travelers.
• Customer Experience Enhancement: Focusing
on providing exceptional customer experiences to
create positive memories and encourage repeat
business.
TECHNOLOGICAL FACTORS AND ECOOMIC FACTORS
• Technological Factors:
• Online Booking Platforms
• Mobile Applications
• Social Media and Influencer Marketing
• Economic Factors:
• Exchange Rates
• Income Levels
•
Major news related to the tourism industry
Tourism sector gets INR 2400 cr in budget 2023-24; major portion allocated to its
infra development.
 risks and challenges facing the tourism industry
• Pandemics and Health Crises: The COVID-19 pandemic highlighted the vulnerability of
the tourism industry to health crises. Travel restrictions, lockdowns, and concerns about
safety significantly impacted global tourism.
• Terrorism and Political Instability:Terrorist attacks and political instability in destination
countries can deter tourists, leading to a decline in travel demand and negatively impacting
the industry.
• Climate Change:Climate change can affect tourism through extreme weather events,
changing seasonal patterns, and impacts on natural attractions. Additionally, there is a
growing emphasis on sustainable and eco-friendly
Companies under the tourism industry placement
focus.
• Travel Agencies:Travel agents, customer service representatives, sales
professionals.
• Hospitality and Accommodations:Hotel management, front desk staff,
housekeeping, food and beverage services.
• Airlines: Pilots, flight attendants, ground staff, reservation agents
• Tour Operators:Tour guides, operations staff, sales and marketing.
• Destination Management Companies (DMCs):Destination managers,
event planners, logistics coordinators.
Thank You

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Tourism ppt.pptx

  • 2. Industry overview The tourism industry, also known as the travel industry, is linked to people traveling to other locations, either domestically or internationally, for leisure, social, or business purposes. It is closely connected to the hotel industry, the hospitality industry, and the transport industry. Scope of Tourism Industry Geographical Diversity Segments Services Cultural Exchange Nature of Tourism Industry Innovation and Technology Service-Oriented
  • 3. MAJOR PLAYERS IN TOURISM INDUSTRY • Booking Holdings Inc.: Key Brands: Booking.com, Priceline, Agoda, Kayak, Rentalcars.com Overview: A leading online travel agency (OTA) offering a variety of services, including accommodation reservations, flight bookings, car rentals, and travel packages. • Trip.com Group: Key Brands: Ctrip, Trip.com, Skyscanner Overview: A Chinese travel services company providing online travel booking services, including hotel reservations, flight bookings, and vacation packages. • American Express Global Business Travel (GBT): Overview: A significant player in the business travel sector, providing travel management services to corporate clients. • InterContinental Hotels Group (IHG): Key Brands: Holiday Inn, Crowne Plaza, InterContinental Overview: A major hotel company with a global presence, offering a variety of lodging options across different brands.
  • 4. COMPETITIVE STRATEGIES • Online Presence and Technology: User-friendly websites, mobile apps, virtual tours, and online booking platforms. • Customer Relationship Management (CRM): Building strong relationships with customers through personalized services, loyalty programs, and targeted marketing • Sustainability and Responsible Tourism: Emphasizing sustainable and responsible tourism practices to attract environmentally conscious travelers. • Customer Experience Enhancement: Focusing on providing exceptional customer experiences to create positive memories and encourage repeat business.
  • 5. TECHNOLOGICAL FACTORS AND ECOOMIC FACTORS • Technological Factors: • Online Booking Platforms • Mobile Applications • Social Media and Influencer Marketing • Economic Factors: • Exchange Rates • Income Levels •
  • 6. Major news related to the tourism industry Tourism sector gets INR 2400 cr in budget 2023-24; major portion allocated to its infra development.  risks and challenges facing the tourism industry • Pandemics and Health Crises: The COVID-19 pandemic highlighted the vulnerability of the tourism industry to health crises. Travel restrictions, lockdowns, and concerns about safety significantly impacted global tourism. • Terrorism and Political Instability:Terrorist attacks and political instability in destination countries can deter tourists, leading to a decline in travel demand and negatively impacting the industry. • Climate Change:Climate change can affect tourism through extreme weather events, changing seasonal patterns, and impacts on natural attractions. Additionally, there is a growing emphasis on sustainable and eco-friendly
  • 7. Companies under the tourism industry placement focus. • Travel Agencies:Travel agents, customer service representatives, sales professionals. • Hospitality and Accommodations:Hotel management, front desk staff, housekeeping, food and beverage services. • Airlines: Pilots, flight attendants, ground staff, reservation agents • Tour Operators:Tour guides, operations staff, sales and marketing. • Destination Management Companies (DMCs):Destination managers, event planners, logistics coordinators.