This was January 2018 brief talk focused on some key ideas that new(ish) science communicators may wish to consider as they get started on developing their own plan for public engagement/communication.

1. In collaboration with Anthony Dudo, UTexas
This material is based upon work supported by the
National Science Foundation (NSF, Grant AISL
14241214-421723. Any opinions, findings,
conclusions, or recommendations expressed in this
material are those of the authors and do not
necessarily reflect the views of the NSF.

2. Clear + Focused > Unclear and Rambling
(i.e., little jargon, active voice, clear point, understandable)
Flickr Creative Commons: Mark Hunger ‘Focus’
We can generally agree …

3. Lots of good books …

4. 1. When it’s over, what do you want
to happen because of your efforts?
Box Repsol, Indianapolis GP 2014, via Flickr Creative Commons

5. 2. What needs to
change to achieve
your goals?
(Is increasing knowledge
or interest/excitement
enough?)
Knowledge
Interest
Others?
Goals?Tactics?

6. Flickr Creative Commons: dan hodgett, ‘an invitation’
Sharing knowledge and getting people
excited will always be important

7. Many different beliefs, feelings,
and frames that might help …

8. Some approaches likely don’ t help …

9. We can study this …

10. Campaign
Model
Journalism
Model
Cultivation
Model
3. What role can/should you play?

11. Final thoughts …
There are no
silver bullets
Not everyone
is reachable
It takes time
and a community
Thanks to
the funders