The basic framework to sell your ideas and proposals to top management in the language they understand.

1. LOGO
Business Case Development
Jojo P. Javier MIM, MBA

2. What’s In It For You Today
 Definition
 Purpose
 Components
 Presentation
 Pointers

3. What is a Business Case?
A documented argument to
convince a decision maker to
approve a project or similar plan
action.

4. Company Logo

5. Company Logo
Captures quantifiable and
unquantifiable characteristics
of a proposed project and
justified through gathered
information

6. Purpose
Inform top
management of
challenges that
need immediate
attention.
Justify the need to
initiate a project or
a plan of action to
align specific
activities to the
organization’s
business directions.
Seek approval for
the design,
development and
implementation of
a sound project.

7. Help Decision Makers Ensure That:
Proposed initiative will have value &
relative priority compared to alternative
initiatives.
Performance of initiatives is monitored
objectively.
Proponent or team has the capability to
deliver the benefits.
Projects with team or group inter-
dependencies are synchronized.
The organization’s resource are working
on the highest value opportunities
available.

8. Components of a Business Case
• Purpose
• Objectives / Benefits
• Scope or limitation
Introduction
• Current state of the processFacts of the Case
• Problems that may arise from the factsProblem Statement
• Issues that may arise from the problem statementIssues
•Plan to meet the objectives established in the
introduction
•Are there stop-gap solutions?
•Timeline and resources
Recommendations
and Action Plans

9. Business Case Framework
Actual
Performance
Potential
Performance
Gap
Analysis
Facts
Problem Statement
Issues
Objectives / Benefits
Action Plans and
Recommendations

10. Reminder
Do not attempt to solve
the problem within the
business case.

11. Presenting the Business Case
Get to the
point in less
than two
minutes
Talk about
problems
that are
necessary to
win in the
market place
Think big
picture
Fluidity is key
Presentation
should end
in ten
minutes

12. THANK YOU!