Using mobile learning as an effective onboarding tool
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I delivered a presentation with my colleague Mahdi Barakat at mLearnCon 2014 titled, 'Using mobile learning as an effective onboarding tool', detailing how Qualcomm uses mobile learning in its onboarding strategy.
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Using mobile learning as an effective onboarding tool
- 1. 306 – Using mLearning as an effec2ve onboarding tool Jon Brasted and Mahdi Barakat Qualcomm Learning Center mLearnCon San Diego 2014
- 2. 2 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 3 4 6 Demos 5 2
- 3. 3 Qualcomm employee landscape Over 31,000 employees ! ~65% have engineering backgrounds ! Most use own phone 175 worldwide locaHons ! Headquartered in San Diego, CA ! 24% of employees located internaHonally Employee growth ! Total employee base grew 90% in past five years ! InternaHonal employee base grew 200% in past five years
- 4. 4 • Developing and licensing apps to make work life easier • SupporHng other teams with mobile iniHaHves, like onboarding • Making mobile content available wherever and whenever our employees need it • Learning what works for Qualcomm, then sharing with partners Qualcomm mobile learning team focus
- 5. 5 Why use mobile learning in onboarding? • Onboarding is a universal issue for all organizaHons • In lieu of on-‐going recruitments, acquisiHons and millennial penetraHon at workplaces, L&D teams are striving to accommodate tradiHonal on-‐boarding processes • New generaHon of constantly mobile connected learners, with the need to make new employees feel welcomed and valued • In this context, mobile seems to be a logical soluHon to meet the onboarding needs to reach every type of learner
- 6. 6 What this is NOT about • CreaHng a complete onboarding soluHon on mobile • One-‐size-‐fits-‐all model
- 7. 7 What this session is about • Finding out how the Qualcomm Mobile Learning team tackled onboarding with the help of mobile • See how you can borrow/steal/inspire new ideas for your own workplace
- 8. 8 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 2 3 4 6 Demos 5
- 9. 9 We did not try to “fix” onboarding, we just made it more accessible
- 10. 10 Four QuesHons Lingo How do new employees learn unique terms and vocabulary for their new workplace quickly? Culture How can they learn about the company culture and history to know the vision and values of the organizaHon? Resources OrientaHon can be somewhat of an informaHon dump. Papers will get lost. How can they find useful resources on the go? IntegraHon How do they ask the right quesHons to be quickly integrated into their teams?
- 11. 11 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 3 2 4 6 Demos 5
- 12. 12 Lingo
- 13. 13 QC Lingo ! Flashcard-‐based game − CompilaHon of most commonly used acronyms and terms − Synchronizes progress across all devices ! Key features − Hybrid game engine + Leitner memorizing system − Glossary reference with search hjp://Hny.cc/oldelingo
- 14. 14 Culture
- 15. 15 52 Weeks ! A collecHon of 52 short stories documenHng Qualcomm’s rich and fascinaHng history ! Key features − Photos and anecdotes about Qualcomm’s milestones
- 16. 16 QC Museum ! Virtual guide in walking through the Qualcomm museum ! Key features − Gimbal™ proximity technology to allow app to follow where users are in the museum − Videos of museum docent explaining the historical significance of each staHon hjp://bit.ly/QMuseumTour
- 17. 17 Resources
- 18. 18 QMaps ! Building map and informaHon ! Key features − Search for Qualcomm buildings and get navigaHon informaHon − View building ameniHes − View floor maps − View shujle routes and call shujle
- 19. 19 Mobile QPeople ! Mobile client for employee directory ! Key features − Search for any employee − "Check in" to share your locaHon with colleagues − Traverse the org structure − Search email lists
- 20. 20 IntegraHon
- 21. 21 New2Q ! App designed to help accelerate new employee integraHon ! Key features − ConversaHon guide − 90 day integraHon plan − New employee checklists − Videos from top execuHves
- 22. 22 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 4 2 3 6 Demos 5
- 23. 23 Lessons learnt • Find your key areas to iniHally focus on and prototype • Get buy-‐in from stakeholders and prototype some ideas • Start small – don’t try to tackle everything in one big app • Mul2ple targeted apps might be beBer than one big app • Spread the word • Go to your users and tell them about your ini2a2ves – is there an event that you can demonstrate your apps to new employees? • Capture analyHcs • Is there a region or group that you can beBer target in your ini2a2ves? • Encourage and promote feedback • Encourage users to provide feedback in their own 2me and then act on it
- 24. 24 Things we plan to improve • QC Lingo • Adding addi2onal media types (images, video, audio) • Expanding plaLorm to support user-‐generated decks • Social gaming achievements • QMaps • Internal building maps • New2Q • Region-‐specific content • India • China • Europe
- 25. 25 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 5 2 3 6 Demos 4
- 26. 26 Demos
- 27. 27 Agenda Discussion: how will YOU use these ideas at your workplace? Our mobile learning onboarding app iniHaHves Lessons learnt and things we are planning to improve IntroducHon What did we target? 1 6 2 3 5 Demos 4
- 28. 28 How will YOU use these ideas at your workplace?
- 29. 29 A few plugs… • 402 – How to Break Down the Barriers to mLearning • Wednesday, 10:45am – 11:45am • John Park and Khoa Lam • Find us at Demofest tomorrow • Compliance apps done well • Qualcomm’s Employee App Store
- 30. 30 WorkLearnMobile.org Case Studies Trends and ideas News & Views Insights from Qualcomm’s m-‐ learning team Resources Links to m-‐learning info Expert Insights Free advice from experts
- 31. 31 For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners Thank you Follow us on:
Notes de l'éditeur
- Over 31,000 employees ~65% have engineering backgrounds Most use own phone Global company - 175 worldwide locations Headquartered in San Diego, CA 24% of employees located internationally Employee growth Total employee base grew 90% in past five years International employee base grew 200% in past five years
- Who has their mobile device with them right now? Does it ever leave your side? New employees are used to having instant access to the Internet and the web
- Different organizations will have different needs – our needs might not be the same as yours
- We did not want to replace the onboarding process. We just wanted to supplement it and make it more accessible. It’s just that onboarding event, the new employee orientation is an information dump Way to easily access information What that we have answers four fundamental questions
- Lingo – how do new employees learn unique terms and vocabulary for their new workplace quickly, specific to the industry and company? Culture – how do they learn about the company culture and its vision and values? Resources – information dump – giving easy access to resources on the go? Integration – How do they ask the right questions to become deeply integrated into their teams?
- We created some initiatives in response to the four questions
- Key features Hybrid game engine + Leitner memorizing system Glossary reference with search
- Key features Search for Qualcomm buildings and get navigation information View building amenities View floor maps View shuttle routes and call shuttle Most popular app
- Key features Search for any employee "Check in" to share your location with colleagues Traverse the org structure Search email lists
- Key features Conversation guide 90 day integration plan New employee checklists Videos from top executives
- Find your key areas to initially focus on and prototype Get buy-in from stakeholders and prototype some ideas Example: Liaised heavily with Qualcomm Staffing team and got management support for the initiatives Start small – don’t try to tackle everything in one big app Multiple targeted apps might be better than one big app Example: Started with New2Q app and QMaps Spread the word Go to your users and tell them about your initiatives – is there an event that you can demonstrate your apps to new employees? Example: Going to new employee events in San Diego and showing apps on iPads Example: Taking iPads to the company cafeterias and taking a few minutes to show apps Capture analytics Is there a region or group that you can better target in your initiatives? Example: India/China engineers Encourage and promote feedback Encourage users to provide feedback in their own time and then act on it Example: New QC Lingo decks with user-generated content Example: Updates to New2Q with region-specific content
- A lot of people don’t know who the top executives are Wouldn’t know if they walked past