Landing pages have one primary goal: to get conversions. This slide looks at 5 key elements you should included in all your landing pages that will make your conversions take off.

1. TAKE OFF
M A K E Y O U R L A N D I N G P A G E
C O N V E R S I O N S
5 E S S E N T I A L E L E M E N T S T O I N C L U D E I N E A C H
C A M P A I G N

2. Targeted Sales Copy that Hits the
Mark

3. LANDING
PAGES THAT
DON'T
CONVERT
ARE SAD.

4. SO INCLUDE
THESE 5
ELEMENTS
AND BE
HAPPY
AGAIN.

5. COMPELLING
HEADLINE
1.

6. ESSENTIAL
C O M P A N Y . C O M
A G O O D H E A D L I N E I S
T O C A P T U R E T H E A T T E N T I O N O F Y O U R
V I S I T O R S

7. CLEAR
Visitors should know what the page is
about within seconds.
I T S H O U L D B E

8. COMPELLING
They need a reason to keep reading. A
clear benefit is always a good option.
I T S H O U L D B E

9. That can be confusing.
T R Y A N D B E T O O
DON'T
CUTE
CLEVER
O R

10. MESSAGE
MATCH
A N D D O N ' T F O R G E T A B O U T
Your headline should closely
match your ad headline.

11. M A K E Y O U R H E A D L I N E S T H E S A M E O R S I M I L A R
S O P R O S P E C T S K N O W T H E Y A R E I N T H E R I G H T
P L A C E .

12. ENTICING
CTA
2.

13. TAKE ACTION
C O M P A N Y . C O M
A S K Y O U R P R O S P E C T S T O

14. DESCRIPTIVE
A G O O D C A L L T O A C T I O N
S H O U L D B E

15. "DOWNLOAD YOUR
FREE EBOOK"
R A T H E R T H A N
"Sign Up"
S A Y :

16. A N D T H A T ' S A G O O D
T H I N G W H E N
E N C O U R A G I N G P E O P L E
T O T A K E A C T I O N .
THAT HELPS
TO REDUCE
ANXIETY

17. SOCIAL
PROOF
3.

18. WE LIVE IN A SOCIAL
WORLD.

19. REALLY
MATTERS
W H A T O T H E R P E O P L E S A Y
And you can use that to your
advantage.

20. TESTIMONIALS
S O C I A L P R O O F C A N I N C L U D E
E S P E C I A L L Y O N E S T H A T
H I G H L I G H T A S P E C I F I C P R O B L E M
T H A T Y O U R S O L U T I O N
O V E R C O M E S .

21. L O T S O F F A C E B O O K
L I K E S .
BUT IT
COULD
ALSO
INCLUDE
L O T S O F N E W S L E T T E R
S U B S C R I B E R S .
L O T S O F T W I T T E R
F O L L O W E R S .

22. Or just display your
big-name customers.

23. Check out this blog post for more on social
proof.
Thumbs Up for
Social Proof: 3
Ways to Use It
in Your Landing
Pages
Click here to read

24. GUARANTEE
4.

25. GOOD IDEA
C O M P A N Y . C O M
A G U A R A N T E E I S A L M O S T A L W A Y S A

26. C O M P A N Y . C O M
A F T E R A L L , P E O P L E A R E A L W A Y S W A R Y W H E N
Y O U A S K T H E M T O P A R T W I T H T H E I R M O N E Y .

27. A GUARANTEE
Gives your target more
confidence
Helps them to get over
their indecisiveness
Encourages them to click

28. FREE TRIAL
Y O U C O U L D T R Y O F F E R I N G A
And let them see how great your
product is before they spend any
cash.

29. SECURITY
SYMBOLS
5.

30. SECURE
C O M P A N Y . C O M
P E O P L E W A N T T O K N O W T H E Y A R E
W H E N T H E Y S E N D Y O U T H E I R E M A I L A D D R E S S
O R P U R C H A S E F R O M Y O U R S T O R E

31. So let them know your site is safe.
O R B E C O M E A V I C T I M O F
F R A U D .
NO ONE
WANTS TO
BE
SPAMMED

32. SECURITY SYMBOLS
These give prospects more
confidence in your landing page.

33. Y O U C A N A L S O S A Y :
"We will
never
share your
email
address"
Place it next to your CTA for a quick confidence
boost.

34. SO THERE
YOU HAVE
IT, 5 KEY
ELEMENTS
FOR
SUCCESS
1. Headline
2. Enticing CTA
3. Social Proof
4. Guarantee
5. Security Symbols

35. But they're not the only
ones …

36. Check out the blog that
inspired this post for
more
Click to Read
the Blog!

37. THANKS FOR
VIEWING
W W W . C O P Y D A R T . C O M