Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. Whether you want to attract funding, present the findings of a report, or impress new clients, knowing how to hold the attention of an audience is an essential business skill. In this workshop learn storytelling tips to keep your audience interested, and body language tricks to make you a more confident and persuasive speaker. Perfect for professionals who want to learn how to stand out in the fast-paced world of business. This session is delivered every quarter at The Guardian offices in London as part of their Masterclass Series.

1. 11K+
VIEWS
H O W T O
D E L I V E R A
B U S I N E S S
P I T C H

2. H O W T O
D E L I V E R A
B U S I N E S S
P I T C H

3. T H E
B U S I N E S S
O F M O V I N G

5. ESCALATORS
ELEVATORS
DARKNESS
DRIVING
DOGS
LONELINESS
FLYING
DEATH
SICKNESS
DEEP WATER
FINANCIAL
PROBLEMS INSECTS
HEIGHTS
PUBLIC SPEAKING

7. SELL

8. MOVE

9. MAKE PEOPLE
WANT THINGS
VS.
MAKE THINGS
PEOPLE WANT

12. WHAT ARE
YOU
WORKING
ON?

15. 1. WHY?
2. WHAT?
3. INVITE
INGREDIENTS
3

16. WHY?
INGREDIENT
1
PEOPLE DON’T
BUY WHAT YOU
DO THEY BUY
WHY YOU DO IT

18. WHAT?
INGREDIENT
2
STATE THE
PROBLEM
NAIL THE
SOLUTION

20. • Background + context
• ‘Broken’ experience + problems
• Market segment + lifestyle
• Magnitude + scale
• Killer solution + lead use case
MACRO LEVEL

21. INVITE
INGREDIENT
3
CLEARLY SAY WHAT
YOU NEED
AND THEN INVITE YOUR
LISTENER TO JOIN YOU

22. DISCOVER WHAT
YOUR LISTENER
REALLY CARES
ABOUT.

23. PROPOSE TO GIVE THEM
SOMETHING THEY WANT..
REALLY

24. LIKE HOW THEY
MIGHT BENEFIT
FROM WORKING
WITH YOU.

26. STARTWITHTHEEND.

28. CAPTURE
CREATE
COMMUNICATE

30. ONCE UPON A TIME
THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW
EVERY DAY
DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA
ONE DAY
NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN
BECAUSE OF THAT
HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY
BECAUSE OF THAT
DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO
UNTIL FINALLY
DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.

33. GIVE & GET

34. LOCIC
CHARACTER
EMOTION
This is functional yet safe
I am the humble inventor
Wow! Can you see the possibilities

35. LAUGHTER
GOOD FOR YOUR HEALTH
LOWERS BLODD PRESSURE
STRENGTHENS THE IMMUNE SYSTEM
IMPROVES BREATHING
INCREASES ENERGY
MAKES YOU FEEL GOOD

36. THE BRAIN CANNOT TELL THE DIFFERENCE BETWEEN
WHAT IT ACTUALLY SEES AND WHAT IT IMAGINES

37. REMARK
THE BRAIN IS A LAZY PIECE OF MEAT
WE NEED TO FIND NOVEL WAYS
TO HELP THE BRAIN
SEE THINGS DIFFERENTLY

38. LAUGHTER
REMARK
EMPATHY
PASSION
EXPERTISE
THE RIGHT STUFF

39. STORIES…
ARE JUST DATA
WITH SOUL.
via @ Carmine Gallo, Author

40. CONVERSATIONS
RELATIONSHIPS>
TRANSACTIONS.

41. THE
TWIT
PITCH

42. THE
TWIT
PITCH

48. - - - -
1

50. Why?
Problem
Solution
Market Size
Competition
Product
Business Model
Team
Growth Strategy
Invitation [Ask]

51. “ I t w a s a c o n s t a n t w o r k i n
p r o g r e s s …
. . t h e p i t c h d e c k w i l l k e e p
e v o l v i n g y o u r c o m p a n y . I n t h e
e a r l y d a y s i t w a s a l l t h e
v i s i o n , t h e n i t w a s t a l k i n g
a b o u t t h e v i s i o n a n d t h e
p r o d u c t . N o w i t ’ s t a l k i n g a b o u t
t h e v i s i o n , t h e p r o d u c t a n d t h e
m e t r i c s a n d r e v e n u e s .
A t e v e r y s i n g l e s t a g e i t n e e d s
t o c o n s t a n t l y e v o l v e . ”
Melaine Perkins
CEO, Canva

52. 3 0
2 0
1 0
s i z e f o n t
m i n u t e s
s l i d e s

53. Consumer - Product Relationships

56. A D D R E S S T H E M
A C K N O W L E D G E I T
A S K F O R I T
I f y o u ’ r e a w a r e o f c h a l l e n g e s
I f y o u d o n ’ t k n o w s o m e t h i n g
I f y o u n e e d h e l p

57. “Fundraise like a surfer —
plan to take on investors in sets.”

58. C R E D I B L E
V U L N E R A B L E
B e c o m e
B e i n g

59. via @ Sequoia Capital

60. D i s c o v e r a n e w w a y t o
t e l l y o u r s t o r y t h a t ’ s
p r e m i s e d a r o u n d y o u r
u n i q u e w o r l d v i e w .
D e m o n s t r a t e
s o m e t h i n g y o u s e e ,
t h a t e v e r y o n e e l s e
j u s t m i s s e s .

62. EYE CONTACT
CALMNESS
HAND GESTURES
SMILING
PACING
POWER POSING

65. ENTERTAIN
EDUCATE
ENGAGETHROUGH STORYTELLING
MAKE IT PERSONAL & RELEVANT
CHARM THEIR PANTS OFF

66. PRACTICE

67. OUT LOUD

68. OLD SCHOOL SELLING
VS
NEW SCHOOL SELLING

69. OLD SCHOOL SELLING

73. “THE PURPOSE OF
THE PITCH IS NOT
NECESSARILY TO
MOVE OTHERS TO
ADOPT YOUR
IDEA..
THE PURPOSE IS
TO OFFER
SOMETHING
SO COMPELLING
THAT IT BEGINS A
CONVERSATION..
BRINGING THAT
OTHER PERSON IN
AS A PARTICIPANT
& EVENTUALLY
ARRIVING AT AN
OUTCOME THAT..
APPEALS TO BOTH
OF YOU.”
-DANIEL PINK

75. THE
TWIT
PITCH
2.0

76. bit.ly/1zvDMt6
How to Give A Presentation
10 Tips to Move
Move Your
Audience!
My Top Tips:

77. bit.ly/1UbdsKn
More tips:

79. socialfabric.com/digest

81. Thank You.

82. jonasaltman.com