SlideShare a Scribd company logo

Maersk Line: Unlocking the full potential of social media

•
•
Jonathan Wichmann
Jonathan Wichmann

Watch the presentation from SMW in Copenhagen, on 18 Feb 2013, here: http://new.livestream.com/smwcopenhagen/events/1885537 Follow me on Twitter: @JonathanWich More on http://cultbizztech.com

Business
1 of 17
Download to read offline
THE NEXT STEP: Unlocking the full potential of social media BY JONATHAN WICHMANN / @JONATHANWICH
Dollar signs and tears •  From singular to complex •  “Detrimental not to adapt” •  “Getting the culture on board” •  Let’s look ahead
Dollar signs and tears •  Facebook: A ROI of >1500% •  Twitter: Worth $ 1 million?
Dollar signs and tears •  e Clara Maersk story •  “Tears rolling down my cheeks”
Hanging out with McKinsey •  10 areas where it can add value •  Biggest potential in enterprise collaboration •  20-25% productivi improvement
Hanging out with McKinsey 1.  Communication 2.  Customer service 3.  Sales 4.  Internal usage
Communication: e official accounts •  Look, it’s a mirror! •  Humanisation and influence •  Corporate media
Communication: e official accounts •  Don’t manufacture •  It’s like jazz •  Lean is fun
Mapping the platforms Pinterest Facebook Twi er Google+ LinkedIn Instagram YouTube Flickr Tumblr Vimeo Least Most corporate corporate
Cha er LinkedIn Google+ (customer invite) (groups) Experts Customers Facebook (local) Twi er LinkedIn (news, products) Maersk Line Social Tumblr Flickr Vimeo YouTube Fans Employees Instagram Pinterest Facebook Cha er (global)
Defining the platforms •  Facebook: All-Star Team •  Twitter: News and interactions •  LinkedIn: Customers collaboration •  Google+: Business and leadership •  Instagram: Equipment •  Pinterest: Locations
Customer Service: Listen and respond •  Efficiency gains •  Other gains •  1-2-3 social service solutions •  e value of not responding
Sales: Empowering our thought leaders •  Teaching where our customers learn •  Making use of the network •  Expertise, trust and pull
Sales: Empowering our thought leaders •  Training and guidelines •  Generating quali content •  Social selling •  It’s not just for Sales Reps
Internal usage: Unlocking the full potential •  20-25% productivi gain for knowledge workers •  Getting rid of the time wasted on emails and meetings •  Inspire – not pray nor pressure •  e compelling purpose
Internal usage: Unlocking the full potential •  A cultural journey •  From ‘me’ to ‘we’ •  Passion, not money or power
THANK YOU

Recommended

Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
 
The Maersk Social Media Story, Jonathan Wichmann
The Maersk Social Media Story, Jonathan WichmannThe Maersk Social Media Story, Jonathan Wichmann
The Maersk Social Media Story, Jonathan WichmannCambsChamber
 
(B2B case study) MAERSK
(B2B case study) MAERSK(B2B case study) MAERSK
(B2B case study) MAERSKdigitalmarketingguru
 
Case study 1 Social Media Marketing 2016
Case study 1 Social Media Marketing 2016 Case study 1 Social Media Marketing 2016
Case study 1 Social Media Marketing 2016 Olivia Gulsvig
 
Case study - Maersk Lines
Case study - Maersk LinesCase study - Maersk Lines
Case study - Maersk LinesJanne Hokkanen
 
Group 04 Maersk Line Case Submission
Group 04 Maersk Line Case SubmissionGroup 04 Maersk Line Case Submission
Group 04 Maersk Line Case SubmissionAshwin Malshe
 
Empower your employees to become social champions
Empower your employees to become social championsEmpower your employees to become social champions
Empower your employees to become social championsSiobhan Ward
 
Smm case study
Smm case studySmm case study
Smm case studyNeha Kumari
 

Recommended

Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
 
The Maersk Social Media Story, Jonathan Wichmann
The Maersk Social Media Story, Jonathan WichmannThe Maersk Social Media Story, Jonathan Wichmann
The Maersk Social Media Story, Jonathan WichmannCambsChamber
 
(B2B case study) MAERSK
(B2B case study) MAERSK(B2B case study) MAERSK
(B2B case study) MAERSKdigitalmarketingguru
 
Case study 1 Social Media Marketing 2016
Case study 1 Social Media Marketing 2016 Case study 1 Social Media Marketing 2016
Case study 1 Social Media Marketing 2016 Olivia Gulsvig
 
Case study - Maersk Lines
Case study - Maersk LinesCase study - Maersk Lines
Case study - Maersk LinesJanne Hokkanen
 
Group 04 Maersk Line Case Submission
Group 04 Maersk Line Case SubmissionGroup 04 Maersk Line Case Submission
Group 04 Maersk Line Case SubmissionAshwin Malshe
 
Empower your employees to become social champions
Empower your employees to become social championsEmpower your employees to become social champions
Empower your employees to become social championsSiobhan Ward
 
Smm case study
Smm case studySmm case study
Smm case studyNeha Kumari
 
The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010Jennifer McClure
 
Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012Jonathan Wichmann
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Shane Gibson
 
Recruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect matchRecruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect matchMarc Campman
 
Building Sustainable Corporate Web Communities
Building Sustainable Corporate Web CommunitiesBuilding Sustainable Corporate Web Communities
Building Sustainable Corporate Web CommunitiesDavid Terrar
 
Speaker 3 David Terrar
Speaker 3 David TerrarSpeaker 3 David Terrar
Speaker 3 David TerrarArjen Strijker
 
Using social media as recruitment tool
Using social media as recruitment toolUsing social media as recruitment tool
Using social media as recruitment toolEasyWebRecruitment
 
CEHR Social Media Presentation
CEHR Social Media PresentationCEHR Social Media Presentation
CEHR Social Media PresentationPatrick Byers
 
Lunder
LunderLunder
LunderBrigita Lazar Lunder, M. Sc., MBA
 
Skinforum 0309
Skinforum 0309Skinforum 0309
Skinforum 0309Sheri Rearick
 
Building Web Communities That Add Value
Building Web Communities That Add ValueBuilding Web Communities That Add Value
Building Web Communities That Add ValueDavid Terrar
 
Branded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty ProgramsBranded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty ProgramsJason Peck
 
Social Media for CPAs
Social Media for CPAsSocial Media for CPAs
Social Media for CPAsDesiree Colonna
 
LinkedIN FAIL
LinkedIN FAILLinkedIN FAIL
LinkedIN FAILIvano Digital
 
Employer branding with Social Media
Employer branding with Social MediaEmployer branding with Social Media
Employer branding with Social MediaJen Picard
 
Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013Vasileios Kospanos
 
MAHRA Presentation on Social Media
MAHRA Presentation on Social MediaMAHRA Presentation on Social Media
MAHRA Presentation on Social MediaJCSI
 
LinkedIn Employee Activation Playbook
LinkedIn Employee Activation PlaybookLinkedIn Employee Activation Playbook
LinkedIn Employee Activation PlaybookEva Löwenberg
 
UH Social Media Presentation
UH Social Media PresentationUH Social Media Presentation
UH Social Media PresentationElizabeth_Stuart
 
Breakthrough Sales Productivity
Breakthrough Sales ProductivityBreakthrough Sales Productivity
Breakthrough Sales ProductivityMcKinsey on Marketing & Sales
 
The Digital Customer Journey
The Digital Customer JourneyThe Digital Customer Journey
The Digital Customer JourneyBart De Waele
 

More Related Content

What's hot

The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010Jennifer McClure
 
Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012Jonathan Wichmann
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Shane Gibson
 
Recruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect matchRecruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect matchMarc Campman
 
Building Sustainable Corporate Web Communities
Building Sustainable Corporate Web CommunitiesBuilding Sustainable Corporate Web Communities
Building Sustainable Corporate Web CommunitiesDavid Terrar
 
Speaker 3 David Terrar
Speaker 3 David TerrarSpeaker 3 David Terrar
Speaker 3 David TerrarArjen Strijker
 
Using social media as recruitment tool
Using social media as recruitment toolUsing social media as recruitment tool
Using social media as recruitment toolEasyWebRecruitment
 
CEHR Social Media Presentation
CEHR Social Media PresentationCEHR Social Media Presentation
CEHR Social Media PresentationPatrick Byers
 
Building Web Communities That Add Value
Building Web Communities That Add ValueBuilding Web Communities That Add Value
Building Web Communities That Add ValueDavid Terrar
 
Branded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty ProgramsBranded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty ProgramsJason Peck
 
Employer branding with Social Media
Employer branding with Social MediaEmployer branding with Social Media
Employer branding with Social MediaJen Picard
 
Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013Vasileios Kospanos
 
MAHRA Presentation on Social Media
MAHRA Presentation on Social MediaMAHRA Presentation on Social Media
MAHRA Presentation on Social MediaJCSI
 
LinkedIn Employee Activation Playbook
LinkedIn Employee Activation PlaybookLinkedIn Employee Activation Playbook
LinkedIn Employee Activation PlaybookEva Löwenberg
 
UH Social Media Presentation
UH Social Media PresentationUH Social Media Presentation
UH Social Media PresentationElizabeth_Stuart
 

What's hot (20)

The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010The Case for Using Social Media as an HR Professional - June 2010
The Case for Using Social Media as an HR Professional - June 2010
 
Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012Maersk Line in social media: spotONvision webinar June 2012
Maersk Line in social media: spotONvision webinar June 2012
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business
 
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
 
Recruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect matchRecruitment and Social Media - the perfect match
Recruitment and Social Media - the perfect match
 
Building Sustainable Corporate Web Communities
Building Sustainable Corporate Web CommunitiesBuilding Sustainable Corporate Web Communities
Building Sustainable Corporate Web Communities
 
Speaker 3 David Terrar
Speaker 3 David TerrarSpeaker 3 David Terrar
Speaker 3 David Terrar
 
Using social media as recruitment tool
Using social media as recruitment toolUsing social media as recruitment tool
Using social media as recruitment tool
 
CEHR Social Media Presentation
CEHR Social Media PresentationCEHR Social Media Presentation
CEHR Social Media Presentation
 
Lunder
LunderLunder
Lunder
 
Skinforum 0309
Skinforum 0309Skinforum 0309
Skinforum 0309
 
Building Web Communities That Add Value
Building Web Communities That Add ValueBuilding Web Communities That Add Value
Building Web Communities That Add Value
 
Branded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty ProgramsBranded Communities: The Next Generation of Loyalty Programs
Branded Communities: The Next Generation of Loyalty Programs
 
Social Media for CPAs
Social Media for CPAsSocial Media for CPAs
Social Media for CPAs
 
LinkedIN FAIL
LinkedIN FAILLinkedIN FAIL
LinkedIN FAIL
 
Employer branding with Social Media
Employer branding with Social MediaEmployer branding with Social Media
Employer branding with Social Media
 
Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013Charity Finance Group - London Members Meeting, 8th October 2013
Charity Finance Group - London Members Meeting, 8th October 2013
 
MAHRA Presentation on Social Media
MAHRA Presentation on Social MediaMAHRA Presentation on Social Media
MAHRA Presentation on Social Media
 
LinkedIn Employee Activation Playbook
LinkedIn Employee Activation PlaybookLinkedIn Employee Activation Playbook
LinkedIn Employee Activation Playbook
 
UH Social Media Presentation
UH Social Media PresentationUH Social Media Presentation
UH Social Media Presentation
 

Viewers also liked

The Digital Customer Journey
The Digital Customer JourneyThe Digital Customer Journey
The Digital Customer JourneyBart De Waele
 
Customer Journey Map
Customer Journey MapCustomer Journey Map
Customer Journey MapNTUST
 
Customer Journey Experience Map
Customer Journey Experience MapCustomer Journey Experience Map
Customer Journey Experience MapPresentationLoad
 
Digital CONSUMER JOURNEY Mapping por Frederico Carvalho
Digital CONSUMER JOURNEY Mapping por Frederico CarvalhoDigital CONSUMER JOURNEY Mapping por Frederico Carvalho
Digital CONSUMER JOURNEY Mapping por Frederico Carvalhofredericocarvalho.pt
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysMcKinsey on Marketing & Sales
 

Viewers also liked (10)

Breakthrough Sales Productivity
Breakthrough Sales ProductivityBreakthrough Sales Productivity
Breakthrough Sales Productivity
 
The Digital Customer Journey
The Digital Customer JourneyThe Digital Customer Journey
The Digital Customer Journey
 
Customer Journey Map
Customer Journey MapCustomer Journey Map
Customer Journey Map
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
 
Customer Journey Experience Map
Customer Journey Experience MapCustomer Journey Experience Map
Customer Journey Experience Map
 
Digital CONSUMER JOURNEY Mapping por Frederico Carvalho
Digital CONSUMER JOURNEY Mapping por Frederico CarvalhoDigital CONSUMER JOURNEY Mapping por Frederico Carvalho
Digital CONSUMER JOURNEY Mapping por Frederico Carvalho
 
Maersk Company
Maersk CompanyMaersk Company
Maersk Company
 
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big DataCustomer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
 
B2B Digital Sales - Sell the buyer’s way
B2B Digital Sales - Sell the buyer’s wayB2B Digital Sales - Sell the buyer’s way
B2B Digital Sales - Sell the buyer’s way
 
Transforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to JourneysTransforming Customer Experience: From Moments to Journeys
Transforming Customer Experience: From Moments to Journeys
 

Similar to Maersk Line: Unlocking the full potential of social media

Social Media: Personal Branding and Online Reputation by Dawn Jensen
Social Media: Personal Branding and Online Reputation by Dawn JensenSocial Media: Personal Branding and Online Reputation by Dawn Jensen
Social Media: Personal Branding and Online Reputation by Dawn JensenDawn Raquel Jensen, EMBA
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Site-Seeker, Inc.
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokersCiao Bella Marketing
 
The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)Dr. Ute Hillmer (PhD)
 
Social Business in Sales and Marketing
Social Business in Sales and MarketingSocial Business in Sales and Marketing
Social Business in Sales and MarketingRedd Marketing
 
Stwbc Firecat Socialmedia
Stwbc Firecat SocialmediaStwbc Firecat Socialmedia
Stwbc Firecat SocialmediaSusan Price
 
Firecat Studio Social media for Business - NAPMW
Firecat Studio Social media for Business - NAPMWFirecat Studio Social media for Business - NAPMW
Firecat Studio Social media for Business - NAPMWSusan Price
 
All The Way & RauwCC on Social media for Pharma
All The Way & RauwCC on Social media for PharmaAll The Way & RauwCC on Social media for Pharma
All The Way & RauwCC on Social media for PharmaBert Van Wassenhove
 
Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?Susan Price
 
Community Manager Insights 2012
Community Manager Insights 2012Community Manager Insights 2012
Community Manager Insights 2012Get Satisfaction
 
The Social Media Toolbox - what channels should my B2B company use?
The Social Media Toolbox - what channels should my B2B company use?The Social Media Toolbox - what channels should my B2B company use?
The Social Media Toolbox - what channels should my B2B company use?Dr. Ute Hillmer (PhD)
 
The social workplace
The social workplaceThe social workplace
The social workplacetokes
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
 
Social Media & The Feedback Economy: Risks, Rewards & Opportunities
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesSocial Media & The Feedback Economy: Risks, Rewards & Opportunities
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
 
Social Media: Linkedin Training
Social Media: Linkedin TrainingSocial Media: Linkedin Training
Social Media: Linkedin TrainingHolly Solomon
 
TMA July 2016 Twitter Recruiting
TMA July 2016 Twitter RecruitingTMA July 2016 Twitter Recruiting
TMA July 2016 Twitter RecruitingSteve Levy
 

Similar to Maersk Line: Unlocking the full potential of social media (20)

Social Media: Personal Branding and Online Reputation by Dawn Jensen
Social Media: Personal Branding and Online Reputation by Dawn JensenSocial Media: Personal Branding and Online Reputation by Dawn Jensen
Social Media: Personal Branding and Online Reputation by Dawn Jensen
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokers
 
The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)The Social Media Toolbox (updated 2012)
The Social Media Toolbox (updated 2012)
 
Social Business in Sales and Marketing
Social Business in Sales and MarketingSocial Business in Sales and Marketing
Social Business in Sales and Marketing
 
Stwbc Firecat Socialmedia
Stwbc Firecat SocialmediaStwbc Firecat Socialmedia
Stwbc Firecat Socialmedia
 
Firecat Studio Social media for Business - NAPMW
Firecat Studio Social media for Business - NAPMWFirecat Studio Social media for Business - NAPMW
Firecat Studio Social media for Business - NAPMW
 
social media in IT service management
social media in IT service management social media in IT service management
social media in IT service management
 
All The Way & RauwCC on Social media for Pharma
All The Way & RauwCC on Social media for PharmaAll The Way & RauwCC on Social media for Pharma
All The Way & RauwCC on Social media for Pharma
 
Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?Social Media - Waste of Time or Winning Ticket?
Social Media - Waste of Time or Winning Ticket?
 
Community Manager Insights 2012
Community Manager Insights 2012Community Manager Insights 2012
Community Manager Insights 2012
 
The Social Media Toolbox - what channels should my B2B company use?
The Social Media Toolbox - what channels should my B2B company use?The Social Media Toolbox - what channels should my B2B company use?
The Social Media Toolbox - what channels should my B2B company use?
 
The social workplace
The social workplaceThe social workplace
The social workplace
 
Social Media for HR
Social Media for HRSocial Media for HR
Social Media for HR
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
 
KMA Insights Webinar Aug 2009 Enterprise Social Computing
KMA Insights Webinar Aug 2009 Enterprise Social Computing KMA Insights Webinar Aug 2009 Enterprise Social Computing
KMA Insights Webinar Aug 2009 Enterprise Social Computing
 
Social Media & The Feedback Economy: Risks, Rewards & Opportunities
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesSocial Media & The Feedback Economy: Risks, Rewards & Opportunities
Social Media & The Feedback Economy: Risks, Rewards & Opportunities
 
Social Media: Linkedin Training
Social Media: Linkedin TrainingSocial Media: Linkedin Training
Social Media: Linkedin Training
 
TMA July 2016 Twitter Recruiting
TMA July 2016 Twitter RecruitingTMA July 2016 Twitter Recruiting
TMA July 2016 Twitter Recruiting
 

More from Jonathan Wichmann

The collaborative economy in Europe & the future role of logistics
The collaborative economy in Europe & the future role of logisticsThe collaborative economy in Europe & the future role of logistics
The collaborative economy in Europe & the future role of logisticsJonathan Wichmann
 
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2Bs
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsHow To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2Bs
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
 
How the crowd changes supply chains
How the crowd changes supply chains How the crowd changes supply chains
How the crowd changes supply chains Jonathan Wichmann
 
Social media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiserSocial media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiserJonathan Wichmann
 
Content marketing: Producing low-cost content that works
Content marketing: Producing low-cost content that worksContent marketing: Producing low-cost content that works
Content marketing: Producing low-cost content that worksJonathan Wichmann
 
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Maersk Line in social media (and more). Webbstrategidagarna, Nov 13.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Jonathan Wichmann
 
Maersk Line in social media: European Digital Awards Sep 2012
Maersk Line in social media: European Digital Awards Sep 2012Maersk Line in social media: European Digital Awards Sep 2012
Maersk Line in social media: European Digital Awards Sep 2012Jonathan Wichmann
 

More from Jonathan Wichmann (7)

The collaborative economy in Europe & the future role of logistics
The collaborative economy in Europe & the future role of logisticsThe collaborative economy in Europe & the future role of logistics
The collaborative economy in Europe & the future role of logistics
 
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2Bs
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsHow To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2Bs
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2Bs
 
How the crowd changes supply chains
How the crowd changes supply chains How the crowd changes supply chains
How the crowd changes supply chains
 
Social media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiserSocial media 2.0: Getting older and (hopefully) wiser
Social media 2.0: Getting older and (hopefully) wiser
 
Content marketing: Producing low-cost content that works
Content marketing: Producing low-cost content that worksContent marketing: Producing low-cost content that works
Content marketing: Producing low-cost content that works
 
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Maersk Line in social media (and more). Webbstrategidagarna, Nov 13.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13.
 
Maersk Line in social media: European Digital Awards Sep 2012
Maersk Line in social media: European Digital Awards Sep 2012Maersk Line in social media: European Digital Awards Sep 2012
Maersk Line in social media: European Digital Awards Sep 2012
 

Recently uploaded

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 

Recently uploaded (20)

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 

Maersk Line: Unlocking the full potential of social media

  • 1. THE NEXT STEP: Unlocking the full potential of social media BY JONATHAN WICHMANN / @JONATHANWICH
  • 2. Dollar signs and tears •  From singular to complex •  “Detrimental not to adapt” •  “Getting the culture on board” •  Let’s look ahead
  • 3. Dollar signs and tears •  Facebook: A ROI of >1500% •  Twitter: Worth $ 1 million?
  • 4. Dollar signs and tears •  e Clara Maersk story •  “Tears rolling down my cheeks”
  • 5. Hanging out with McKinsey •  10 areas where it can add value •  Biggest potential in enterprise collaboration •  20-25% productivi improvement
  • 6. Hanging out with McKinsey 1.  Communication 2.  Customer service 3.  Sales 4.  Internal usage
  • 7. Communication: e official accounts •  Look, it’s a mirror! •  Humanisation and influence •  Corporate media
  • 8. Communication: e official accounts •  Don’t manufacture •  It’s like jazz •  Lean is fun
  • 9. Mapping the platforms Pinterest Facebook Twi er Google+ LinkedIn Instagram YouTube Flickr Tumblr Vimeo Least Most corporate corporate
  • 10. Cha er LinkedIn Google+ (customer invite) (groups) Experts Customers Facebook (local) Twi er LinkedIn (news, products) Maersk Line Social Tumblr Flickr Vimeo YouTube Fans Employees Instagram Pinterest Facebook Cha er (global)
  • 11. Defining the platforms •  Facebook: All-Star Team •  Twitter: News and interactions •  LinkedIn: Customers collaboration •  Google+: Business and leadership •  Instagram: Equipment •  Pinterest: Locations
  • 12. Customer Service: Listen and respond •  Efficiency gains •  Other gains •  1-2-3 social service solutions •  e value of not responding
  • 13. Sales: Empowering our thought leaders •  Teaching where our customers learn •  Making use of the network •  Expertise, trust and pull
  • 14. Sales: Empowering our thought leaders •  Training and guidelines •  Generating quali content •  Social selling •  It’s not just for Sales Reps
  • 15. Internal usage: Unlocking the full potential •  20-25% productivi gain for knowledge workers •  Getting rid of the time wasted on emails and meetings •  Inspire – not pray nor pressure •  e compelling purpose
  • 16. Internal usage: Unlocking the full potential •  A cultural journey •  From ‘me’ to ‘we’ •  Passion, not money or power

Editor's Notes

  1. So a lot of things have gone ‘right’ the first year and a half, we thinkLast summer: what is the business value? Because that question would be raised sooner or later – no matter how little money you spend on itSo do a study so we get it right. I felt a value there for CS at least, but I didn’t know.Does it add any value? Should we skip it?