1. Talent Solutions
Followers Matter
US Staffing Firm Customer Media Examples

2. Members are more engaged with the companies they
follow on LinkedIn…
78%
More likely to accept
Recruiter InMail
6x
More likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012

3. How to build your follower base?

4. TALENT SOLUTIONS
Who should you get to follow your business?
4
Followers

5. TALENT SOLUTIONS 5
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
How People Engage with your Business

6. TALENT SOLUTIONS
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
Employee
Branding Ads
Career Hub
Job Slots
Recruiter
License
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
How People Engage with your Business – Drive to Follow

7. TALENT SOLUTIONS
How People Engage with your Business – Inbound to Follow
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
Employee
Branding Ads
Career Hub
Job Slots
Recruiter
License
People Researching your
Employees per month
People researching your
Company per month
People currently following
your Company
Inbound Campaigns –
- Targeted Ads, Targeted InMails

8. TALENT SOLUTIONSLinkedIn Confidential ©2013 All Rights Reserved

9. TALENT SOLUTIONS
LinkedIn Company Pages

10. TALENT SOLUTIONS
Above & Beyond with LinkedIn Careers Pages
LinkedIn Confidential ©2013 All Rights Reserved

11. TALENT SOLUTIONS
Content from Careers Tabs will showcase on Jobs
 Rich media (video or photo) as well as recent updates
will be imported into Job Description from the LCP
 A new customer-specific module, “Other Jobs at
Company XYZ” will appear below the job description
and above competitive jobs
1
2
LCP customers’ job descriptions will automatically see the
following changes:
Result: a more engaging and inviting experience for
the viewer

12. TALENT SOLUTIONS
Invite members to Follow your company and stay
engaged over time
12
Erica Robertson
Your ideal candidate
or prospective client
VP Marketing
How many?
professionals are following
your company on LinkedIn

13. How to engage your followers?

14. TALENT SOLUTIONS
Build a community: Engage, analyze,
optimize
Analyze & Optimize
Engage Followers:
Post Updates
Build Community:
Acquire Followers
Establish Presence:
Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by
Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
LinkedIn Confidential ©2013 All Rights Reserved

15. TALENT SOLUTIONS
Share Content
15

16. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 16
50 characters or less
drives 28% higher
engagement
Less is
More
Best Practices
 Think in thirds
 Keep it brief
 Ask questions
 Time your posts
 Post frequently
 Make it relevant

17. TALENT SOLUTIONS
Targeted Company Status Updates
17

18. TALENT SOLUTIONS
Measure Results
18

19. Examples of Customers Doing It Right

20. TALENT SOLUTIONS
Staffing Firm – Accounting, 4 Employees
20
Added Recruiter, EPA & Job Slots

21. TALENT SOLUTIONS
Staffing Firm – Sales/Marketing, 20 Employees
21
Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP

22. TALENT SOLUTIONS
Staffing Firm – Healthcare, 15 Employees
22
Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP, Ads, more Job Slots

23. TALENT SOLUTIONS
Staffing Firm – Sales/Pharma/IT, 50 Employees
23
Step 1 – Recruiter and Job Slots; Step 2 – added LCP, more Job Slots

24. TALENT SOLUTIONS
Staffing Firm – Temp IT, 30 Employees
24
Step 1 – Recruiter; Step 2 – added EPA, LCP, Ads and Job Slots

25. TALENT SOLUTIONS
Questions?