1. Question 5: How did
you attract/address
your audience?

2. Before I started my market research, I have already assumed
that my audience will be targeted from teens to mid twenties
(young adults) as most people at that age are more into music.
Based on my market research, my main audiences are from 16-
25 for both male and female (mainly female) although most of
the people who filled in the questionnaire were female. I
wanted to make sure my music magazine would be a suitable
product for the geographical area.

3. Based on my market research, these audiences
tend to focus on the front cover and top artists in
the magazine. So I decided to bring importance of
the model as the main focus of my magazine. I
wanted my model to be attractive especially at the
front cover for these audiences to buy my
magazine. In my contents page, I wanted to make
sure that the page doesn’t only have female
models. So I also used male models as one of the
images that I used, I made my main model a
female similar to the same age as the readers who
would be reading it.

4. Colour scheme is also important when attracting audiences. By
the use of black, white and burgundy of my music magazine, I
aimed to make my magazine for both genders, not just being
biased on female audiences. Comparing to other music
magazines, I made my main colour burgundy, which wasn’t too
bright, or had any preference for a particular audience. At first, I
wanted to use red (similar to Q colour scheme) but I thought it
would become too similar if I keep following these conventions
instead of challenging.

5. My cover model is a female that is aimed again for both
audiences. As my cover model is female, I wanted to make sure
that she would attract male audiences through her costume. I
looked at my product research based on Rihanna’s red
provocative lips that attracted many males. Clearly especially for
my front cover I wanted to make sure that this works for my
music magazine.

6. Many of these audiences preferred RnB and Pop type of music
that can be used for mainstream audiences. Through my front
cover, there are also various types of music genre in my music
magazine. I did this because many of the people who filled in
the questionnaire asked if they choose more than one options.
Therefore, I did this similar to a Q magazine featuring many
artists of different genres.