Lean UX Canvas is a tool to create a customer-centric conversation about a business problem. It uses a problem-solution approach that focuses on users or customers, explaining the name of “UX” or “User Experience”. While you use the Lean Business Canvas or Circular Canvas to get a helicopter view and verify your business ideas, Lean UX Canvas helps you zoom into the product level and verify your product ideas.

1. Copyright © 2021 · Josh (Adi Tedjasaputra · All rights reserved
Lean UX Canvas
Make User Experience Count
Josh (Adi Tedjasaputra)
Director of UX Customer Experience Insight Pty Ltd
Maker Nest, 12th October 2021

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Who Am I?

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The Lean Business Canvas

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The Lean UX Canvas

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The Lean UX Canvas

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Tabooze

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1: Business Problem

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1: Business Problem Questions
These questions will help us answer the question:
What business problem are we trying to solve
with Tabooze’s e-commerce website?
● What is the current state of Tabooze’s
e-commerce website? (+) and (-)
● Why did we have this website in the first
place?
● Has the website met business expectations?
Why?

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1: Business Problem Statement Example
As a new business that sells “counter-culture” products, our website is now known
as the website for the “wowsers”. We currently have a very limited customer base.
We do not know the locations of our customers.
How might we:
● Increase the value of our products beyond this perception?
● Inform our potential customers of our existence?
● Identify the location of our customers?

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2: Business Outcome

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2: Business Outcome Measurement
The answers to the following question will help achieve this goal:
● If we solve the business problem of the website, what measurable user
behaviour or metric changes we will see? AARRRR (Acquisition, Activation,
Retention, Revenue, Referral) Pirate Metrics? HEART (Happiness,
Engagement, Adoption, Retention, Task Success) metrics?
Best Practices
● Express in ratios or rates, for example: 100% increase in return visit
(Retention), 500% increase in positive review (Happiness), etc.
● Add time limits, for example: 20% increase in return visit in the next 2 weeks,
25% increase in positive review in the next 3 weeks.

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3: Users

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3: User Persona Questions
● How, where and when do “customers” consume alcohol-free beers, wines and
spirits? Why? For example: Drink to socialize at weekends.
● Who are the different people using the website? Demographic (age, gender,
family, income) and Psychographics (attitudes, values, fears).
● How, where and when do “customers” use the website? Why? Using mobile
phone, at home, after work.
● How do people currently purchase through the website? Why? Word-of-mouth
-> Website
● How much do people spend through the website? Why? $50. Just wanted to
try and see.

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3: User Persona
● Recovering alcoholics
● Teetotallers
● Pregnant women
● Ethnic or religious observants
● Choose one persona
Example:
● Kate, a Marine Biologist at CSIRO, is a teetotaller who has abstained
completely from alcoholic beverages since having child a decade ago. She
wants to drink non-alcoholic wine on Friday nights and keep sober, so she can
still drive her child for a footy practice every Saturday.

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The Lean UX Canvas

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Hypothesis Prioritization Canvas

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8: Test

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Thanks!
linkedin.com/in/tedjasaputra
uxindo.com
cxinsight.com.au