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Is your service architecture and engineering velocity constrained by organizational concerns? Does it seem impossible to give priority to key initiatives regardless of intent? Are engineers switching tasks so often that they are just treading water? Are critical projects endlessly backlogged? Has staffing up pushed the limits of your team structure? Navigating through challenges like these can be daunting and solutions fraught with uncertainty. How do you know what, where, when to change. And whatever the answer is today it will most certainly vary over time. Effective organizations evolve, at key inflection points, to support critical business and technical goals. There is not only a strong relationship between organizations and the software they produce (Conway’s Law) but many organizational solutions can be derived from analogs in the technical realm. In other words, we can treat organizational improvement as a refactoring exercise. Over the last 20 years Netflix engineering has proven time and again an ability to adapt and grow, resulting in undisputed dominance over the global internet tv market. In this talk we’ll use Netflix as a case study to illustrate how specific strategies, framed as technical analogs, have been employed to maximize engineering agility, velocity, and impact. These powerful, yet simple strategies and solutions provide a useful blueprint for organizational success.