The document is Joshua Watkins' personal branding exploration project. It outlines his passion for sports broadcasting and goal of having his own sports radio show. It identifies his target profession as an announcer and lists relevant skills. It also analyzes the competition and outlines goals, credentials, and a professional development plan to achieve his career aims.

1. PERSONAL BRAND EXPLORATION
Joshua Watkins
Project & Portfolio I: Week 1
August 6,2022

2. When I think about what makes me different than
everyone else it would have to be my passion. I
am very passionate about everything that I do. I
don’t do it unless I can put my whole heart into it.
I’m also a very loyal person and maybe even to
loyal. I work hard at everything that I do going
the extra mile to accomplish what is set in front of
me. Goals I have is to one day have my own
sports show talking about baseball and college
football.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Announcer
• Morning Show Host
• Radio Announcer
BRAND ARCHETYPE – My brand
archetype was the Guy Next Door.
My strategy is work hard and stay
humble. With that y strategy is
working hard and being accessible to
everyone.
[Sportscaster] for [Baseball/College Football]
Picture Relevant
to Your Industry
Goes Here

4. [Human Resource Managers]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• Initially the first thing I would do before contacting MR.
Williams is make sure my portfolio and resume is up to
date and available.
• One way I would use to contact MR. Williams is via email.
• Follow up should usually be completed within 3-4 weeks.
PROFILE
PICTURE Director of Human Resources
at ESPN
DeRetta Cole Rhodes,
PhD
Outreach Plan:
• Initially the first thing I would do before contacting Dr
DeRetta Cole Rhodes is make sure my portfolio and
resume is up to date and available.
• One method of first contact might be via phone call.
• With this position I would check back within 2-3 weeks.
PROFILE
PICTURE
EVP/Chief Culture Officer at Atlanta
Braves
Rocky Malamisura Outreach Plan:
• Make sure resume is up to date.
• Initial contact would be a face-to-face conversation.
• Follow up would be within one week after first contact.
PROFILE
PICTURE General Manager at Bluefield Ridge
Runners

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Find a job at a radio station or Tv station.
‣ Grow my online brand by 25 contacts on
LinkedIn and produce podcast and other social
media products by June of 2024.
Mid Term: (2029)
• Work as a sports radio show host.
‣ Grow YouTube and podcast listeners by 200 at
least by 2029.
Long Term: (2034)
• Hosting a Radio show or on-air sports broadcast.
‣ By January 2034 brand and online support over
1000 listeners.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Parts knowledge
SOFT
HARD
Expert
Brake adjustment specifications Expert
Communication expert
Teamwork expert
sound editing software
SOFT
HARD
Novice
Spreadsheet software adept
Speaking Novice
Writing Novice

7. I promise to give the viewer or listener the best experience they could have by
listening or watching.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Store Manager for 1 year.
• Assistant manger for 4 years.
Education:
• Sportscasting, B.S., Full Sail University (Exp.2024)
Awards:
• Volunteer Firefighter for 4 years.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Victor Azevedo
Industry Experience:
• Enrolled in Sportscasting at Full
Sail University
Education:
• Enrolled in Sportscasting at Full Sail University
Leadership Experience:
• Receiving Manager at Sportsman's Warehouse
Skills and Proficiencies:
• Building a Portfolio with Adobe
Joshua Watkins
Overall Online Presence:
• 0 Connections
• No banner image
• 0 published articles
• no links to social media
• LinkedIn account is new
• Grade: Poor
HEADSHOT HEADSHOT
Industry Experience:
• Enrolled in Sportscasting at Full
Sail University
Education:
• Enrolled in Sportscasting at Full Sail University
Leadership Experience:
• Store manger at Truck Parts dealership for 1 year.
• Assistant Manager at Truck Parts dealership for 4
years.
Skills and Proficiencies:
Forklift Certification
Overall Online Presence:
• 5 Connections
• No banner image
• Profile is new
• 0 published articles
• Active on Facebook
• LinkedIn account is new
• Grade: Poor

10. COMPETITION
Jonathan Kliment
Noteworthy Experience:
• Play-By-Play Broadcaster at Elmira Enforcers fphl 3 years 3
months
Joshua Watkins
HEADSHOT HEADSHOT
Industry Experience:
• 5 Years as a play-by-play broadcaster
Education:
• American Broadcasting School Online Program 2014
• Full Sail University Masters Degree Business of Science with
Sports Marketing 2018
• Full Sail University Bachelor’s Degree in Sports Media and
Marketing 2017
Skills and Proficiencies:
• 9 Radio Endorsements
• 4 sports play-by-play Endorsements
Overall Online Presence:
• 500+ connections
• Banner image is customized
• 0 published articles
• No social media available
• Grade: Good
Industry Experience:
• Enrolled in Sportscasting at Full Sail
University
Education:
• Enrolled in Sportscasting at Full Sail University
Leadership Experience:
• Store manger at Truck Parts dealership for 1 year.
• Assistant Manager at Truck Parts dealership for 4 years.
Skills and Proficiencies:
• Forklift Certification
Overall Online Presence:
• 5 Connections
• No banner image
• Profile is new
• 0 published articles
• Active on Facebook
• LinkedIn account is new
• Grade: Poor

11. BRAND POSITION
For hiring mangers who are in need of a sportscaster I provide
knowledge of not only Major League Baseball but also Minor
League because I keep up with and watch from minor league
through pro level comparing stats day to day.
JOSH

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Insider Series/The Business of Social
‣ August 31 Virtual
• OTT Series/ Data Analytics
‣ September 28 Virtual
• Teams 22’ Conference and Expo
‣ October 24-27 Oklahoma City
Digital Marketing
• Primary Content: The primary content that I will be creating will be
podcast about Florida Gator Football and my opinions of Major League Baseball
with some facts.
• Primary Tools: I will be creating my own website and utilizing the social
media outlets available for post and blogs post.
• Website: Using my digital portfolio page to not only further my education but
also create more of an online image for myself.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• seeking a speaking coach and mentor to help me
develop better in public speaking.
• Seeking a writing coach to help develop my writing
Formal Education
• Bachelor of Science in Sportscasting From full sail
university June of 2024
Technical Skills
• Gain experience on linkedin.com in everything I can on
spund editing, June 2023
• Microsoft excel spreadsheet software through
linkedin.com, December of 2022.
Soft Skills
• Writing with a flair: how to become an exceptional
writer, linkedin.com, may 2023
• Ninja writing: te four levels of writing mastery,
linkedin.com, October 2022
• Own your voicde: improve presentations and executive
presence, linkedin.com, December 2022
• Public speaking foundations, linkedin.com, feburary
2023

14. Joshua Watkins
You know how radio stations have a bad turnover rate? Well, what I would
be is loyal to a fault and as-long-as management is happy with me and my
work I wouldn’t go anywhere. In fact, the last place I worked I was there for
over 5 years.
“
Picture of You
Goes Here

15. REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.
(n.d.). Https://Www.Onetonline.Org.
https://www.onetonline.org/link/details/27-3011.00
Broadcast Set. (n.d.). [Image].
https://www.sportsvideo.org/2018/12/24/road-warriors-2018-
the-top-sports-production-highlights-of-the-year/
The Business of Social. (n.d.). SportsPro Insider Series.
https://insider.sportspromedia.com/events/the-business-of-
social/
DeRetta Cole Rhodes, PhD EVP/Chief Culture Officer at
Atlanta Braves. (n.d.). [Photogragh].
https://www.linkedin.com/in/deretta-cole-rhodes-phd/
Dump Truck. (n.d.). [Photograph].
https://www.123rf.com/photo_9748709_old-dump-truck-at-
excavation-site.html
Jason Williams, Director Human Resources at ESPN. (n.d.).
[Photograph]. https://www.linkedin.com/in/jason-williams-
1263aa4/
Jonathan Kliment. (n.d.-b). [Photograph].
Broadcast/Communications Specialist.
https://www.linkedin.com/in/jonkliment/
MLB Logo. (2021). [Photograph]. https://thesporting.blog/mlb
OTT Summit 2021. (n.d.). Data & Analytics. SportsPro OTT
Summit. https://eu.sportspro-ott.com/series/data-analytics-
unlocking-content-and-commercial-value/
Rocky Malamisura, General Manager. (n.d.). [Photograph].
https://www.appyleague.com/bluefield/contact
Victor Azevedo. (n.d.). [Photogragh]. Student at Full Sail
University. https://www.linkedin.com/in/victorazevedoj/
Welcome. (n.d.). TEAMS Conference.
https://www.teamsconference.com