Re:Forum - A Summit on the Future of Energy in Mexico (Nov 9-12, 2014) - by Geoskope

MEXICO CITY RE:FORUM BY GEOSKOPE NOVEMBER 2014
THE FUTURE OF ENERGY
inMEXICO
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Mexico is undergoing a sea change. For the first time in decades, the
government is actively promoting foreign investment in the energy
sector. This will reintroduce into the global market what had been
one of the world’s most inaccessible yet pr omising locations for
petroleum exploration and production. Geoskope has assembled
a diverse group of A-list experts, from industry insiders to political
operatives, outside experts, and media analysts, to illuminate the new
rules governing petroleum E & P, the likely future of energy in Mexico,
and the opportunities this creates for investors.
An intimate and comprehensive summit on
Mexico’s unfolding energy reforms.
Act now! This mission is limited to 30 attendees.
reforum.geoskope.org
In collaboration with

Mexico is implementing a dramatic set of reforms – in labor, education,
telecommunications, and most significantly, energy – designed to
enhance economic competitiveness.
The energy reform has opened a door to foreign investors in petroleum
exploration and production by ending the 75-year monopoly of PEMEX,
the national petroleum company.
Mexico offers amazing hydrocarbon investment opportunities, but only for
those who know how to navigate the market.
What will your Mexico strategy be? Dive in? Wait and see? Leave it to
your competitors?
A Geoskope learning mission provides the independent analysis and
introduction to the Mexican context you need to make this decision.
We will give you the lay of the land – insight into the political, economic,
and business operating context, details about the energy reform, and an
understanding of the investment opportunities it offers.
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Mexico’s prospective oil
equivalent reserves are
estimated to be nearly 55
billion barrels, over
3 billion barrels per day
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Mexico has the second
largest reserves of shale
oil and gas in Latin
America and the sixth
largest in the world
(545 tcf of technically
recoverable shale gas and
13 bbp of shale oil
and condensates)
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Mexico’s most promising
shale and deep water
plays are found in cross-border
formations that are
currently under production
in the US.
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The reason Mexican oil
production and proven
reserves have been falling
for a decade has been
a lack of capital and
technology – the resources
the energy reform is
designed to attract.
The Mexico opportunity is too promising to ignore.
The proof is in the geology ...
Why Mexico?
Why Now?
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A Geoskope Mission to Mexico on Energy:
Petroleum Exploration and Production

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Day 1 November 9th
Opening Reception Dinner :
Jorge Castañeda – The Unique Perspective of Mexico’s Former Foreign Minister
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Day 2 November 10th
Breakfast :
Carlos Elizondo – Mexico: The Big Pictur e (a political economic overview with emphasis on ener gy)
Mid-Morning Meeting :
Lourdes Melgar – Implementing the Energy Reform
Lunch :
Eduardo Guerrero Gutiérrez – The Security Situation (with emphasis on ener gy producing regions)
Sightseeing :
La Reforma
Dinner Conversation:
Pemex Executives – Partnering with a post-reform Pemex
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Day 3 November 11th
Breakfast :
Luis de la Calle – The State of the Mexican Economy
Mid-morning Meeting :
Francisco González (tentative), ProMexico – Investing in Mexico
Lunch :
Juan Carlos Zepeda (tentative) – The Nuts and Bolts of the Auction process
Sightseeing :
Bellas Artes / Alameda / Zócalo
Networking Cocktail
Dinner :
Fluvio Ruiz, Member, Pemex Board of Directors
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Day 4 November 12th
Breakfast :
Javier Treviño (PRI) / Ruben Camarillo (PAN) / PRD representative
– Breakfast with Mexican Legislators
Mid-morning Conversation :
Panel of journalists including –
David Luhnow (WSJ),
Rossana Fuentes Berain (Expansion),
Henry Tricks (Economist),
José Carreño (El Universal)
Four days of comprehensive dialogue take
place in the heart of the Mexican capital
The Agenda:
Convene with the
experts on site

The intricacies of Mexico’s energy reform are vast and varied.
Our distinguished speakers provide valuable insight and
privileged access to crucial, timely intelligence.
Re:forum is directed by Pamela Starr
Mexico lead: Carlos Heredia
Experts in the field,
political insiders
and media observers
Pamela K. Starr
Geoskope Senior Advisor, Mexico/Latam
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Pamela K. Starr is Director of the US-Mexico Network @ USC, as well as an associate p rofessor of public
diplomacy and inter national relations. She is also a Senior Advisor for ManattJones Global S trategies.
Prior to USC, she was the senior analyst for Mexico at Eurasia Group, a leading political risk and advisory
firm. She was a professor of Latin American political economy for eight years at the Instituto Tecnológico
Autónomo de México (ITAM), a private university in Mexico City.
Dr Starr is a widely published author on Mexico and Latin Ameri ca, with chapters and articles in The
Oxford Handbook of Mexican Politics, For eign Affairs, and Current History, as well as monographs
published by the Pacific Council and the Council on For eign Relations.
She has advised the US Secr etary of State, the US Ambassador to Mexico and other high-leve l officials
from the Mexican and the US executive branches, as well as US may ors and members of Congress, and
the staff of the Foreign Affairs Committees of the US and Mexican Senates. She has also wo rked as a
consultant to investment banks and securities firms.
She received her PhD from the University of Souther n California.
Carlos Heredia
Co-Curator (Centro de Investigación y Docencia Económicas, CIDE; Geoskope Expert )
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Carlos Heredia, a Geoskope expert, is a r esearcher at the Center for Economic Resear ch and Teaching in
Mexico City (Centro de Investigación y Docencia Económicas). At CIDE he coor dinates the Program for
the Study of the United States, and a pr ofessional course on migration in North America, Mexico
and Central America.
An economist and frequent commentator in domestic and inter national media, Carlos Heredia has over
30 years of professional experience in the political economy of Mexico. He se rved as a Member of
Mexico’s 57th Congress, 1997-2000, and has held senior positions in Mexico’ s Treasury Department, the
Government of Mexico City and the Gover nment of Michoacán.
He was born and raised in Mexico wher e he currently teaches. but has long been part of the W ashington,
D.C. transnational scene. Since 2008, he has served on the advi sory board of the Woodrow Wilson
International Center for Scholars in Washington, D.C. He is a founding member of the Mexican Council on
Foreign Relations (Comexi).
Heredia received his MA from McGill University in Montréal.

Jorge Castaneda
Former Foreign Minister, Mexico
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Jorge Castaneda is a r enowned public intellectual and commentator who served as
Mexico’s Foreign Minister fr om 2000 to 2003. He is curr ently the Global Distinguished
Professor of Politics and Latin American & Caribbean Studies at N ew York University, and
serves on the governing board of Human Rights Watch. He is also a regular columnist for
the Mexican newspaper, Reforma, and for Newsweek International. He holds a doctorate
in economic history fr om th e University of Paris and has taught at Mexico’ s National
Autonomous University, Princeton University and the University of Califor nia, Berkeley.
Jose Carreno
Excelsior
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Jose Carreño, a Geoskope expert, is the global news editor of Excelsior , and host of “Visiòn
GLOBAL,” a daily program on Excelsior-TV, a cable news channel. He earlier served as assis -
tant managing editor for the opinion section at El Universal, w here he also served as Washing-ton
bureau chief. Before coming to the newspaper, he was the Washington bureau chief for
the NOTIMEX news agency. He also has been a weekly commentator on the Mexican radio
network Antena Radio as well as on BBC Spanish as a commentator on
US-Mexico issues.
Ruben Camarillo
Mexican Chamber of Deputies
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Ruben Camarillo, a member of the National Action Party , currently serves in the Mexican
Chamber of Deputies, the lower house of the federal legislatur e. He was previously a mem-ber
of the Mexican Senate (2006 to 2012), where he served as chairman of the foreign relations
committee and secretary of the energy commission. He earlier served in the legislatur e of
Aquascalientes State and as secretary for economic development in the state government. He
started his career as a researcher at the Mexican Petroleum Institute.
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re:forum 2014 Featured Speakers
re:forum 2014 Featured Speakers continues >

Carlos Elizondo
Member Pemex Board of Directors; Professor, Centro de Investigación y Docencia Económicas (CIDE)
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Carlos Elizondo, a Geoskope expert, is a specialist on the inte rsection of politics and the
economy. He currently serves as a professor and researcher at Centro de Investigación y
Docencia Económicas (CIDE) in Mexico, a position he has held fr om 1991 to 2004 and again
from 2006 to the present. He also served as CIDE’s general director from 1995 to 2004. From
2004 to 2006, he was Mexico’s ambassador to the Organization for Economic Cooperation
and Development (OECD) in Paris. He r eceived his doctorate in political science fr om Oxford
University.
Luis de la Calle
Managing Director, De la Calle, Madrazo, Mancera
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Luis de la Calle is managing dir ector and founding partner of De la Calle, Madrazo, Mancera,
S.C. (CMM), a consulting firm specializing in economic af fairs, regulatory processes, and
international trade issues. He pr eviously served as Undersecretary for International Business
Negotiations at the Ministry of Economy, where he headed Mexico’s negotiations for bilateral
trade agreements and regional multilateral negotiations in the World Trade Organization. He
also served as minister for trade issues at the Mexican Embassy in Washington, D.C., a
position from which he participated actively in the design, pr omotion, and implementation of
the North American Free Trade Agreement. He has a doctorate in economics from the University
of Virginia.
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Rossana Fuentes-Berain
Vice President, Grupo Editorial Expansión Editorial
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Rossana Fuentes-Berain is Editorial Vice President at Grupo Editorial Expansión and pr ofessor
of international studies at the Autonomous Technological Institute of Mexico (ITAM). She has
served as business editor for the jour nal El Financiero, lead the investigative team at Refor-ma,
and was op-ed editor at El Universal, thr ee important daily newspapers in Mexico. She
also hosted the Televisa TV program “Contrapunto” and is a former Media Fellow at the W orld
Economic Forum in Davos.

Eduardo Guerrero Gutierrez
Founding Partner, Lantia Consultants
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Eduardo Guerrero Gutierrez is founding partner of Lantia Consultants, who works with co m-panies
and government agencies in designing security diagnostics and strategies to reduce
violence and crime. He has served in executive posts at the Mi nistry of Social Development,
the Federal Institute of Access to Information, and the Federal Electoral Institute. He also has
served in advisory posts in the Mexican Pr esident’s executive office, the Mexican civilian in -
telligence agency and the Mexican national legislatur e. He has a doctorate in political science
from the University of Chicago.
Francisco Gonzalez
Director General, ProMexico
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Francisco Gonzalez is Director General of ProMexico, an agency of the Ministry of Econo -
my that promotes trade and inter national investment. His career spans both the public and
private sectors, and includes service as Mexico’s ambassador to Germany; deputy dir ector
general for strategic planning at the Ministry of the Interior; regional director for Europe, the
Middle East & Africa at Pr oMexico; and commercial counselor for Germany, Central & Easter n
Europe at the National Bank for For eign Trade; and director of innovation & quality at Nacional
Financiera, a development bank owned by the Mexican gover nment. In the private sector,
he was CEO & president of the company Biotecnología y Nutrición, and dir ector general of
administration at Banca Promex.
David Luhnow
Latin America editor, Wall Street Journal
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David Luhnow is the Latin America editor at the W all Street Journal, based in Mexico City.
Born and raised in Mexico by American par ents, he was previously a correspondent for
Thomson Reuters.

Lourdes Melgar
Undersecretary for Hydrocarbons, Mexico Energy Ministry
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Lourdes Melgar is currently the Undersecretary for Hydrocarbons at Mexico’s Energy Ministry,
where she previously as the Undersecretary for Electricity from December 2012 to February
2014. Earlier she served as Assistant Secr etary for International Affairs at the Energy Ministry
and held various positions in the Mexican For eign Service. In the academic r ealm, she was
the founding dean of the Center for Sustainability and Busi ness at the Monterrey Institute of
Technology and Higher Education. She holds a doctorate in political science from the Massachu-setts
Institute of Technology.
Fluvio Ruiz Alarcón
Former Member, PEMEX Board of Directors
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Fluvio Ruiz Alarcón is an independent member of PEMEX’s board of directors, and chairs its devel -
opment & technological research and environmental & sustainability committees. He pr eviously was
an energy policy adviser to the Party of the Democratic Revolution cau cus in the Mexican federal
legislature. He holds a doctorate in petr oleum engineering from the University of Paris III
(The New Sorbonne).
Javier Trevino
Secretary of Energy and Finance Committees, Mexican Chamber of Deputies
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Javier Trevino, a member of the Institutional Revolutionary Party, is currently a member of the
Mexican Chamber of Deputies, the lower house of the federal leg islature, where he serves as
secretary of the energy and finance committees. Fr om 2009 to 2012, he served as Lieutenant
Governor of Nuevo Leon state. During the administration of Pr esident Ernesto Zedillo, he
served three years as Deputy Foreign Minister and two years as Deputy Finance Minister for
Administration. He was in the private sector from 2001 to 2009, serving as senior vice presi-dent
for corporate communications & public af fairs at CEMEX, the global building
materials company.

Henry Tricks
Mexico City Bureau Chief, The Economist
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Henry Tricks is the Mexico City bur eau chief for The Economist, wher e he previously served as
Tokyo bureau chief, finance editor and capital markets editor. Earlier, he was the Mexico City
bureau chief for the Financial Times, and worked for Reuters in th e United States, Mexico and
Central America.
Note: Speakers, days, times are subject to change.

Geoskope is a full service company and will handle
every detail of your transportation and accommodation needs.
re:forum 2014
SIGN UP SOON! REGISTRATION DEADLINE IS OCTOBER 17
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We have the distinguished pleasure to be headquartered at the internationally acclaimed
Starwood property, St Regis.
Centrally located on the Paseo de la Reforma, the well-appointed accomodations at the St Regis
are matched by comfortable meeting spaces, exclusive amenities, and outstanding service.
re:forum will be held at the St. Regis Hotel and will have several off-site
engagements and social events.
Contact
Please click here to request an invite.
... or send an email to headquarters@geoskope.org
with the following information:
• Name
• Company
• Position
• City and country
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St. Regis Hotel
Paseo de la Reforma 439,
Cuauhtemoc,
06500 Ciudad de México,
Distrito Federal
Tel: +52 55 5228 1818
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Geoskope Headquarters —
Los Angeles, CA
headquarters@geoskope.org
Tel: +1 (213) 444-3516
––––––––––––––––––––
Geoskope Travel Services —
Laura Leder
laura@plazatravel.com
Tel: +1 (818) 990-4053
Location,
accommodations,
requesting an invitation

Re:Forum - A Summit on the Future of Energy in Mexico (Nov 9-12, 2014) - by Geoskope

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Re:Forum - A Summit on the Future of Energy in Mexico (Nov 9-12, 2014) - by Geoskope