We're always trying new approaches to solve problems at work. But if you were a Product Designer, how would you do it? In this talk, I'll go over the typical steps it takes to solve a product-related problem.
Designing Solutions in a Product World @ DevChallenge
1. T A L K
Designing Solutions
in a Product World
For DevChallenge ‘23
2. 2
Yuri Ternytsky
Co-founder of Practical Product Design
Certified product designer and manager.
I've worked in graphic, UX, and product design,
as well as user research, design, and project
management.
17+ years of experience in the creative
industries.
3. 3
Designing Solutions in a Product World
B E L I E F #1
Product designers are users’
advocates
B E L I E F #2
Product design is all about
solving problems
4. 4
Designing Solutions in a Product World
Resources Activities Outputs
Business
outcomes
Employees, time,
money, etc.
The work they do A new feature,
product, or
service
The result it
generates
(revenue, op.
expenses
decrease, etc).
Kellog Foundation
Execution team tend to focus here Sr. leadership
Why should product designers advocate for users?
5. 5
Designing Solutions in a Product World
Resources Activities Outputs User outcomes
Business
outcomes
Employees, time,
money, etc.
The work they do A new feature,
product, or
service
What people do
with it
The result it
generates
(revenue, op.
expenses
decrease, etc).
Kellog Foundation, modified by Josh Seiden
Execution team tend to focus here Sr. leadership
Missing area
Why should product designers advocate for users?
8. 8
Designing Solutions in a Product World
People don't buy
what you do, they
buy why you do it
Simon Sinek
Author «Start With Why»
9. 9
Designing Solutions in a Product World
People don't buy
what you do, they
buy why you do it
Simon Sinek
Author «Start With Why»
10. 10
Designing Solutions in a Product World
People don't buy
what you do, they
buy why you do it
Simon Sinek
Author «Start With Why»
11. 11
Designing Solutions in a Product World
Product trio →
Lean UX methodology ↓
We work as a team
to reduce waste when
designing products and
services.