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The Fine Art of Pitching Your Creative




          © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Hi.


    @justicemitchell



© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Reality Of The Pitch




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Fantasy & Fun Crushing




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Creative Development Process & Structure




        © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Creative Development Structure




    GOAL         AUDIENCE                        COMPETITIVE                                    KEY                      EMOTIONAL
 ASSESSMENT     & PERSONA                         ANALYSIS                                DIFFERENTIATORS                  STATES




                  BRAND                                                                                         REVIEW
                STANDARDS                                                                                       & TEST


                 VISUALS:
                   TONE
                  COLOR
                                                                                              EXECUTIONAL
  STORYLINE      VOLUME                              CREATIVE                                                            REFINEMENT
                                                                                               VARIATIONS
                 MANTRA
                  IMPACT
                    SIZE




                       © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative


There are all kinds of creative and levels at which you will pitch them including (but not limited to):

  •   Identities & logotypes

  •   Single executions, short-run campaigns & one offs

  •   Campaigns & storytelling development

  •   On/Offline media planning

  •   Brand construction

  •   Fully integrated campaigns




                                  © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Identities & Logos



                                                                                                                      GOALS

                                                                                                                     AUDIENCE

                                                                                                                   COMPETITION

                                                                                                                KEY DIFFERENTIATORS

                                                                                                                     EMOTIONS

                                                                                                                      STORY

                                                                                                                      VISUAL




                       © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Single Executions & Short-Run Campaigns



                                                                                                                     GOALS

                                                                                                                    AUDIENCE

                                                                                                                  COMPETITION

                                                                                                               KEY DIFFERENTIATORS

                                                                                                                    EMOTIONS

                                                                                                                     STORY

                                                                                                                     VISUAL




                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Campaigns & Storytelling



                                                                                                                      GOALS

                                                                                                                     AUDIENCE

                                                                                                                   COMPETITION

                                                                                                                KEY DIFFERENTIATORS

                                                                                                                     EMOTIONS

                                                                                                                      STORY

                                                                                                                      VISUAL




                       © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Brand Construction



                                                                                                                      GOALS

                                                                                                                     AUDIENCE

                                                                                                                   COMPETITION

                                                                                                                KEY DIFFERENTIATORS

                                                                                                                     EMOTIONS

                                                                                                                      STORY

                                                                                                                      VISUAL




                       © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: On/Offline Media Planning



                                                                                                                      GOALS

                                                                                                                     AUDIENCE

                                                                                                                   COMPETITION

                                                                                                                KEY DIFFERENTIATORS

                                                                                                                     EMOTIONS

                                                                                                                      STORY

                                                                                                                      VISUAL




                       © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Integrated Campaigns



                                                                                                                     GOALS

                                                                                                                    AUDIENCE

                                                                                                                  COMPETITION

                                                                                                               KEY DIFFERENTIATORS

                                                                                                                    EMOTIONS

                                                                                                                     STORY

                                                                                                                     VISUAL




                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Integrated Campaigns




                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
The Modern Media Landscape




  © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Owned, Earned & Paid Media Models: Defined


           Owned                                                 Earned                                                        Paid

Collateral & Direct Response                     Public Relations                                               Print Advertising

Web, Mobile & Tablet Site                        Word-of-Mouth                                                  Advertising Networks

Blog & Video Content                             Speaking Engagements                                           Paid Search

Social Media Channels                            Awards, Recognition                                            Affiliate

Email/SMS & Lists                                Search Engine Optimization                                     Co-Op & Advertorials

Location Marketing                               Social Distribution                                            Sponsorships

Custom Apps                                      Customer Support                                               Specials & Coupons

Intellectual Property                            Buzz/Viral/Mass Opinion                                        Outdoor & Trade Shows




                                                           Intelligence

         Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling
                                UI/UX Testing • Optimization • Progressive Refinement



                               © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
The Checklist




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: The Checklist


Before entering a pitch, you MUST research, discover and receive "buy-in" on a number of things
in order to earn the client's trust and the elusive "approval:"

  ✓   Define and approve the budget (this can change AFTER you pitch)

  ✓   Define the client’s goals and objectives

  ✓   Define the audience, demo and geographic location of the intended customer

  ✓   Define the media types you are prepared to create for within the budget

  ✓   Define the schedule of the creative and its perceived ROI




                                  © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
The Disaster Scenario




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
The Pitch




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Who’s In The Room?


 •   The client(s) – duh.

 •   Account representative (Account Executive)

 •   Creative representation (Creative Director)

 •   Interactive/development representation (ICD/IAD; Developer)

 •   Agency Executive (Partner, VP, Executive)

Alternates:

 •   TBD based on campaign complexity




DRESS THE PART!                                                                                                            • Organized          • Cool
                                                                                                                           • Budget Conscious   • Creative
                                                                                                                           • Logical            • Unexpected
                                                                                                                           • Professional       • Passionate

                                  © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: The Pitch


 •   Open with a story of how you got to this point in the process

 •   Be positive and entice the room to feel your excitement about what they’re about to see

 •   Talk about the process and the “countless” concepts that have lead you to:

     •   Concept 1 - (Insert story title narrative here)

     •   Concept 2 - (Insert story title narrative here)

     •   Concept 3 - (Insert story title narrative here) - THE WILD CARD




                                     © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: What To Show




 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: What To Show




K.I.S.S.
  © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: The Concepts


        “Fuzzy Puppies”                             “Guard Dogs”                                                   “Satan’s Bulldozers”




            1                                              2                                                             3
          Safe Creative                              Moderate Risk                                                   Unexpected & Risky




                          © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Campaign Elements




“Fuzzy Puppies”




                                                                                                                                                   OWNED, EARNED & PAID
                                    DEPLOYMENT & TIMING




                                                                                                                                                                          INTENDED RESULTS
    1                     TACTICS
                  GOALS




                                                          © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Recommendation




                                                                                                              YES


                     © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Creating “Dad’s Decision”




© 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: The Jedi Mind Trick


  •   Make sure the clients seen ALL the work before commenting

  •   If asked for a recommendation - have one. Be sure to point out, however, that ALL the
      examples will work for their needs and be successful

  •   Listen and understand the client's concerns. Have someone taking notes at all times

  •   Assess any concerns as they pertain to the goals

  •   Define how the creative has accomplished the goals (ideally beyond what was requested)

  •   If you have case-study materials from previous clientele – support the ROI

  •   Review final comments and close the meeting

  •   If they do not like any direction, do not give them the work as a “leave-behind”

  •   Always leave upbeat and positive that you will deliver the perfect FINAL for Approval




                                 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Post Pitch Communications




 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Constant Intel’


  •   Immediately compile all notes and email them to the client to ensure you didn’t miss anything

  •   If you feel firmly that unchosen piece of creative could work ASK if you can bring it back with the
      revisions to the version that the client selected

  •   Follow up prior to secondary review to ensure the client that things are going smoothly and that
      you’re quite sure they’ll LOVE the results

  •   Re-pitch revised work

  •   Restate your position and explain how you applied the revisions to the new design

  •   Reveal, Pitch & Pray ...




                                 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Secret Weapons & Kill Moves




 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Self Protection


  •   All your work should be contractually approved prior to start

  •   Assign the client a contact person (AE); request a single point of contact with client for approvals

  •   Keep strict hours, descriptions on work performed and labor rates for each duty

  •   Use an online approval management system (AMS) such as Basecamp (www.basecamphq.com)

  •   Apply the fee for the (AMS) within your contract




                                 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Pitching Creative: Self Protection Continued


  •   Your schedule should have “not to exceed” hours written within your revision process

  •   Issue change orders to clients who abuse the contracts - AKA “SHOCK COLLARS”

  •   Make sure all work created can be used within your portfolio contractually

  •   Ensure your contract allocates additional charges for fonts, photos and external vendors if
      necessary

  •   Make sure you create and receive approval signatures THROUGHOUT the process of the work

      •   Contract Signing

      •   Research Approval

      •   Creative Approval

      •   Project Closure




                                 © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Questions & Statistically Probable Answers
 “JusticeMitchell” - Twitter, Skype, AIM, Gmail


www.JusticeMitchell.com

           © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

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The Art Of The Creative Pitch

  • 1. The Fine Art of Pitching Your Creative © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 2. Hi. @justicemitchell © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 3. Reality Of The Pitch © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 4. Fantasy & Fun Crushing © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 5. Creative Development Process & Structure © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 6. Creative Development Structure GOAL AUDIENCE COMPETITIVE KEY EMOTIONAL ASSESSMENT & PERSONA ANALYSIS DIFFERENTIATORS STATES BRAND REVIEW STANDARDS & TEST VISUALS: TONE COLOR EXECUTIONAL STORYLINE VOLUME CREATIVE REFINEMENT VARIATIONS MANTRA IMPACT SIZE © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 7. Pitching Creative © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 8. Pitching Creative There are all kinds of creative and levels at which you will pitch them including (but not limited to): • Identities & logotypes • Single executions, short-run campaigns & one offs • Campaigns & storytelling development • On/Offline media planning • Brand construction • Fully integrated campaigns © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 9. Pitching Creative: Identities & Logos GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 10. Pitching Creative: Single Executions & Short-Run Campaigns GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 11. Pitching Creative: Campaigns & Storytelling GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 12. Pitching Creative: Brand Construction GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 13. Pitching Creative: On/Offline Media Planning GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 14. Pitching Creative: Integrated Campaigns GOALS AUDIENCE COMPETITION KEY DIFFERENTIATORS EMOTIONS STORY VISUAL © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 15. Pitching Creative: Integrated Campaigns © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 16. The Modern Media Landscape © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 17. Owned, Earned & Paid Media Models: Defined Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web, Mobile & Tablet Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Channels Awards, Recognition Affiliate Email/SMS & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Distribution Sponsorships Custom Apps Customer Support Specials & Coupons Intellectual Property Buzz/Viral/Mass Opinion Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling UI/UX Testing • Optimization • Progressive Refinement © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 18. The Checklist © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 19. Pitching Creative: The Checklist Before entering a pitch, you MUST research, discover and receive "buy-in" on a number of things in order to earn the client's trust and the elusive "approval:" ✓ Define and approve the budget (this can change AFTER you pitch) ✓ Define the client’s goals and objectives ✓ Define the audience, demo and geographic location of the intended customer ✓ Define the media types you are prepared to create for within the budget ✓ Define the schedule of the creative and its perceived ROI © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 20. The Disaster Scenario © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 21. The Pitch © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 22. Pitching Creative: Who’s In The Room? • The client(s) – duh. • Account representative (Account Executive) • Creative representation (Creative Director) • Interactive/development representation (ICD/IAD; Developer) • Agency Executive (Partner, VP, Executive) Alternates: • TBD based on campaign complexity DRESS THE PART! • Organized • Cool • Budget Conscious • Creative • Logical • Unexpected • Professional • Passionate © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 23. Pitching Creative: The Pitch • Open with a story of how you got to this point in the process • Be positive and entice the room to feel your excitement about what they’re about to see • Talk about the process and the “countless” concepts that have lead you to: • Concept 1 - (Insert story title narrative here) • Concept 2 - (Insert story title narrative here) • Concept 3 - (Insert story title narrative here) - THE WILD CARD © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 24. Pitching Creative: What To Show © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 25. Pitching Creative: What To Show K.I.S.S. © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 26. Pitching Creative: The Concepts “Fuzzy Puppies” “Guard Dogs” “Satan’s Bulldozers” 1 2 3 Safe Creative Moderate Risk Unexpected & Risky © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 27. Pitching Creative: Campaign Elements “Fuzzy Puppies” OWNED, EARNED & PAID DEPLOYMENT & TIMING INTENDED RESULTS 1 TACTICS GOALS © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 28. Pitching Creative: Recommendation YES © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 29. Creating “Dad’s Decision” © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 30. Pitching Creative: The Jedi Mind Trick • Make sure the clients seen ALL the work before commenting • If asked for a recommendation - have one. Be sure to point out, however, that ALL the examples will work for their needs and be successful • Listen and understand the client's concerns. Have someone taking notes at all times • Assess any concerns as they pertain to the goals • Define how the creative has accomplished the goals (ideally beyond what was requested) • If you have case-study materials from previous clientele – support the ROI • Review final comments and close the meeting • If they do not like any direction, do not give them the work as a “leave-behind” • Always leave upbeat and positive that you will deliver the perfect FINAL for Approval © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 31. Post Pitch Communications © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 32. Pitching Creative: Constant Intel’ • Immediately compile all notes and email them to the client to ensure you didn’t miss anything • If you feel firmly that unchosen piece of creative could work ASK if you can bring it back with the revisions to the version that the client selected • Follow up prior to secondary review to ensure the client that things are going smoothly and that you’re quite sure they’ll LOVE the results • Re-pitch revised work • Restate your position and explain how you applied the revisions to the new design • Reveal, Pitch & Pray ... © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 33. Secret Weapons & Kill Moves © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 34. Pitching Creative: Self Protection • All your work should be contractually approved prior to start • Assign the client a contact person (AE); request a single point of contact with client for approvals • Keep strict hours, descriptions on work performed and labor rates for each duty • Use an online approval management system (AMS) such as Basecamp (www.basecamphq.com) • Apply the fee for the (AMS) within your contract © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 35. Pitching Creative: Self Protection Continued • Your schedule should have “not to exceed” hours written within your revision process • Issue change orders to clients who abuse the contracts - AKA “SHOCK COLLARS” • Make sure all work created can be used within your portfolio contractually • Ensure your contract allocates additional charges for fonts, photos and external vendors if necessary • Make sure you create and receive approval signatures THROUGHOUT the process of the work • Contract Signing • Research Approval • Creative Approval • Project Closure © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • 36. Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED